The American marketplace Amazon is a box full of possibilities for any seller. The figures are still dizzying, for example in 2018 it exceeded 10,000 million dollars. It is normal that before this opportunity, many vendors have been encouraged to sign up and offer their products. If you want to know, you can read this article.
What is Amazon’s Choice?
Surely it has happened to you, you are looking for something on Amazon, you use the search bar, you type and you find a deluge of results from a multitude of sellers. Well, to make it easier for the user to choose, Amazon is using what is known as Amazon’s Choice. That is, a product that Amazon considers should stand out from the rest and that is why it puts its badge on it.
This obviously brings a great advantage for the seller and that is that his product will attract much more attention than that of the competitors. In addition to the visibility, it will generate more trust, since Amazon is showing that they like that product and believe that it is good for us.
What does Amazon’s Choice mean?
The literal translation of Amazon’s Choice into Spanish would be “Amazon’s choice” or “Elegido por Amazon”. A sign that you place your trust in that product in front of others.
How to find Amazon’s Choice products?
Amazon’s Choice products usually appear after doing a search in the Amazon search bar. The badge looks like this:
And integrated into a product it will look like this:
How does Amazon choose the products to position in Amazon’s choice?
1st Customer reviews or ratings: The more high-rated reviews, the better. In fact, it is observed that Amazon’s Choice products usually have at least 4 stars. If your product does not have more reviews than the competition and they do not exceed four stars, it will be difficult for you to arrive at the moment. But don’t get confused either, being the seller with the most reviews for a search doesn’t mean you’re going to be Amazon’s Choice.
2nd That the listing or product is available with Amazon Prime: If you notice, the products that appear with the Amazon’s Choice badge always have the Prime label. Thus, Amazon ensures that the user receives the product for free (if he is a Prime customer) and in a short time. Think that in Prime the product is in the Amazon warehouse and you can always ensure fast shipping, that’s why they choose it as Amazon’s Choice.
3º Have good metrics as a seller: That is, your account has a low rate of returns, problems with buyers, etc… If your account has the metrics that Amazon asks for well, keeping these rates at a low level will make it easier for some of your products to be selected as Amazon’s Choice.
At the end of the day it is simple, if Amazon sees that a product has good reviews, is available through Prime and that it is also sold from a secure account and that it gives good results, it is normal for it to indicate to its users that it is a product chosen by them .
What do you think of Amazon’s Choice as a buyer? Does it help you find what you are looking for? And as a seller? Have you ever achieved it and has it helped you sell more?
Do not forget to leave your comment, we will be happy to read you!
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