It is very likely that at some time you have made a internet search something you needed information about or some kind of product and service you wanted to buy. After performing this search, you will have found a large number of results that yield different answers to what you have formulated. This mechanism through which you have carried out the search is called a “search engine” and then we will explain how it works.
Read on to find out all the secrets!
What is a search engine?
A search engine, in English Search Engine, It is a computer system that through trackers or indexers, also called crawlers or spiders, locates all types of files that are published on the Internet. By collecting and distributing all this large amount of information, they are able to respond with different results to requests for information that have been made by the user.
To find such files, capable of solving the user’s concern, search engines carry out an identification of keywords or keywords, which have been used by the user when performing their search. In this way, search engines will provide a list of URLs where topics related to that topic are mentioned.
Types of search engines
We can classify search engines based on their performance as well as their use for searching for information. Next we will distinguish between directories, hierarchical and metasearch engines.
directories
Directory type search engines, group the different links according to categories. They usually require human maintenance support and do not go through websites in search of information. In addition, these results will normally be displayed by publication date, not taking into account relevance or concordance with the user’s specific search.
Hierarchical
They use crawlers or spiders whose function is to visit websites, review their databases and collect information. In this way, you can show the user who performs the search the most relevant content, since will rank the results based on relevance of the URLs you have already found the textual agreement with the key terms required by it.
Metasearch engines
It is an interface that carries out the search for the request made by the user, sending requests to different search engines, sending the query to them. In this way, they are able to expand the results and classify them based on their own criteria that will generally have to do with how said metasearch engine is structured.
Major search engines
Without a doubt, when we think of search engines, the first that comes to mind is Google. It is a search engine that bases its ranking around a PageRank, through which it is able to measure the authority and relevance of a web page, and based on said classification, order its results based on the keywords contained in the search carried out by the user.
However, despite the fact that this search engine is the best known by all, it is important to point out others relevant both today and others that were in the past. An example of this, we can mention some of them:
- Bing: It is the Microsoft search engine.
- Yahoo: One of the pioneers when it comes to search engines.
- Ask: Answer simple questions around a keyword.
- Duck Duck Go: A search engine that does not collect or share personal information.
- Baidu: It is the most used search engine in China.
- Ecosia: A search engine that plants trees every time you search for a website.
- Yandex: One of the most used search engines in Russia.
How do they affect your online business?
At this point, you have probably wondered how a search engine can affect the success of your online business. Search engines contribute to the time that your web project acquires greater visibility, since if when being tracked by one of them, your website is considered as having relevant content, it will be shown for the different searches that a user can carry out on the product or service you offer.
In this way, achieving maximum relevance is vital for search engines to place us among the top results for those searches that demand our product or service. This is important, since around 90% of users will not go past the first page of resultsaccessing a website that is offered to you among the first positions.
at the time of meeting how search engines rate the quality and relevance of all the sites they have crawled, different parameters come into play, which will provide them with information to classify the URLs in an order of results. Preparing your website, in order to appear within these rankings, is commonly known as web positioning or SEO.
Since , we work to optimize your project to the maximum and position it at the top of the search engine rankings. If you want to know more about how the SEO you can get it.
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