We know that practice makes perfect, but a good book never hurts to learn the theory about the fundamental concepts of SEO.
Positioning strategies, new search algorithms, link building or link juice are key concepts that are also constantly evolving, so it is important to learn from the best.
From we have made a compilation of the best SEO books on the market that will help you delve into this specialty of digital marketing, whether you are an SEO professional, just starting out, or have a business and are looking to learn on your own.
If you prefer a good physical book and want to enter this dark world, this rcompilation of books and ebooks about SEO It is a good way to start for you.
List of recommended SEO books
At our seo book collection recommended, you will find from the most up-to-date books on SEO to classics that are still top sellers today. In addition, we tell you some reference about the author and the level of SEO concepts that each book deals with, so that you can choose the one that best suits you and your knowledge. Do you dare to enter the wonderful world of seo?
Level. Advanced
Idiom. Spanish.
About the Author. Ricardo has a PhD in Information Sciences from the Complutense University of Madrid and his doctoral thesis research focused on positioning factors in Google. He is also president of the digital marketing and digital communication consultancy Top Position. He has been a teacher at several universities and also Director of the Master’s Degree in Digital Marketing.
Synopsis. It is the latest version of the famous book “Succeeding in Google 2020”, also written by Ricardo. This book takes a practical approach to SEO knowledge that Google doesn’t want you to know. Although its level is for those who are already introduced to SEO, it covers the general SEO strategy and some preliminary issues that every good SEO should know. Solve questions, such as whether the domain name matters or not, how to research keywords or how to generate inbound links, among others.
Level. Beginner.
Idiom. Spanish.
About the Author. Sergio Redondo is dedicated to the world of SEO and content marketing and works as a consultant in one of the most important SEO agencies in the country: Señor Muñoz Consultores.
Synopsis. SEO for Dummies belongs to the For Dummies collection of the Para Dummies publishing house, belonging to Grupo Planeta. This book is perfect for acquiring the basic knowledge of SEO and search engine optimization, since it deals with this discipline in an introductory way. There are also many practical examples inside, which will help you establish those theoretical foundations that are so important when you start learning about a topic.
Level. Advanced
Idiom. Spanish
About the Author. Fernando is the founder and director of the online marketing consultancy, Human Level. He has been in the world of SEO since 2000. He is the author of numerous books on SEO, Digital Marketing and Social Networks and also a professor in courses and universities and business schools in Spain, Venezuela, Colombia and Paraguay.
Synopsis. This book is one of the first complete SEO manuals in Spanish and a benchmark in training in the SEO world. It can be read as a complement to the book by Fernando Maciá, SEO. Advanced techniques. Although it has been reissued in 2020, the issues it deals with and the information provided in this manual are still very useful, always with its characteristic pragmatism when explaining certain concepts.
Level. Beginner-Intermediate
Idiom. Spanish
About the Author. Javier Rodríguez is an expert in SEO, a trainer specialized in web consulting, strategy, digital transformation and the creator of several successful projects on the internet. He is also the General Director of the agency specializing in inbound marketing, XTRARED, and Academic Director of the Master’s Degree in Social Media and Digital Marketing at the Seville Chamber of Business School.
Synopsis. As its name suggests, it is a professional course on SEO in book format aimed at both beginners and users with an intermediate level, since it develops the technical concepts and vocabulary of SEO with simple and very useful explanations to start from scratch.
Level. Beginner-Intermediate
Idiom. Spanish
About the Author. A true self-taught or as he calls himself, a ninja. This is Pau, known for his multidisciplinary blog that unites topics such as minimalism, finance, lifestyle and of course, the world of online business. He has also written several books on these disciplines. His business is focused on affiliate websites, where search engine positioning becomes very important to obtain income.
Synopsis. This book is a guide on how to position yourself in Google, focusing on the two basic pillars of SEO: content and links. It covers all the basic concepts in detail, which is why this is the right book if you are interested in learning about SEO.
Level. Intermediate-Advanced
Idiom. Spanish
About the Author. Borja Girón is an SEO and digital marketing consultant. In 2016 he created a platform for courses called Triunfacontublog.com, in which he explains his method for creating a blog and making a living from it. It focuses, therefore, on SEO applied to bloggers. In addition, he collaborates with the TVE Emprende program, has a YouTube channel and was a pioneer in launching the first SEO podcast for Spanish-speaking bloggers.
Synopsis. Focused from his own experience, this book by Borja Girón gives you the guidelines to improve the SEO of your blog and to optimize it when launching it to Google. It explains step by step the keys of SEO for blogs in a simple way.
Level. Beginner.
Idiom. Spanish.
About the author. Aleyda Solís is a well-known SEO consultant who works internationally with her company Orainti. She studied Systems Engineering, but specialized with a Master in Electronic Commerce from the University of Salamanca. She is currently a professor in the Online Master of Search Engines at Pompeu Fabra University, Master in SEO and SEM at KSchool in Madrid, among others.
Synopsis. If you are a beginner in the world of SEO, this book will lay the foundations on which to start building search engine strategies. It delves into key concepts of SEO (keyword research, SEO on page and off page, statistics, etc) but also offers a different perspective for beginners.
These are just some of our recommendations of the best books on SEO, which depending on your level, may provide the foundations of web positioning, other points of view or instruct you in more specific knowledge. Leave us in comments which is your reference book on SEO.
And if you don’t know where to start to position your website or blog in the main search engines, in Whatwe know how to advise you to create the perfect positioning strategy focused on your business, cin order to get your website to your potential customers. Don’t hesitate to put yourself in .
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