What is Ubersuggest and how does it work in 2021? –

Undoubtedly, one of the key processes in any SEO strategy is the search of keywords capable of attracting our potential customers to our product or service. Through the optimization of our website based on certain terms, we are telling Google that we are relevant when a user performs a search that contains these words or some of their variants.

But how can you know what terms your audience is really searching for? There are many tools that fulfill this function. Some of them, you can use most of their functions for free, as is the case with ubersuggest.

Read on to learn more about Ubersuggest and how you can use it in your search for key terms!

What is Ubersuggest?

It is a tool that will help us in our search process for key terms, both targeting the SEOas if it is PPC campaigns. The platform will be able to show us different indicators, as well as suggestions and combinations of keywordsdepending on the key term that we have entered in the search engine.

Developed by Neil Patell, one of the most recognized names worldwide in the field of Digital Marketing, we can consider this tool as a combination of Google Keyword Planner and Google Suggest.

From its different functionalities, we will be able to obtain a large amount of information that will help us in the selection of the terms to work on our web project. Among them we can highlight:

Suggestions of related key terms.
Competitioncost per click and search volume.
Options for filter results based on a specific factor.
Export your data in .csv format

How to use it in my Keyword Research?

It’s as simple as entering the target key term. Next, Ubersuggest will return a series of indicators, which will allow us to analyze different parameters. Although it is totally free, you have the possibility to enter with your email account, to have access to the rest of the functionalities. Next, we will see each of them in detail:

Overview

Once you have entered the term you want to analyze, ubersuggest will return a series of metrics that will help you in your selection of key terms. In the first place, in reference to SEO, an average of monthly searches for said term and a level of difficulty referring to the competition. It will be interesting to analyze this term distributed over time, both in mobile and computer searches. Regarding the SEM, it will provide you with the CPC and an estimated level of difficulty.

Also, it will be interesting comparative that it provides us based on how the click of said term is divided in the search, depending on whether it is concentrated in organic or paid results. It will also give us information about the age range of those who carry out the search.

keyword ideas

For this section, it will be interesting the large number of suggestions that you can give us around a specific keyword. As we go down in said list, we will be able to filter each of them and it will show us the competition associated with them, around who are the first 10 results that appear in Google with said suggested term.

For this section, we will not only be able to review suggestions of key termsalso other related searches, questions in which said keyword appears, that include certain prepositions or that are established in a comparative way.

content ideas

This section can help us inspiration when it comes to seeing what issues are moving in the sector. In addition, it will provide us with information about the estimated visits that each of these contents has and the number of backlinks you point at him.

Other features

By entering an email and registering in the tool, you will have access to other types of functionalities, more related to the analysis of your web page. Next, we will see some of the most relevant:

traffic analyzer

By entering our domain in this section, we can take into account some parameters about it. First, it will return the domain Authority, a figure that we can interpret as a percentage.

Also, it will be interesting to analyze the monthly organic traffic, since through a temporal graph, we will be able to check how it has evolved over time. It will be interesting to compare this type of graph, with the one referring to keywords, since it will provide us with this same temporary comparison, depending on the number of organic keywords that we have been winning over time, as well as its distribution in the ranking.

From this data, we can take some of them as a reference to analyze our website:

Main pages: Within the free version, it will return a limited number of pages within our domain, those that cover the largest amount of traffic. The interesting thing about this section will be to see each of them, their estimated traffic, as well as each of the terms for which they are positioning.
Keywords: Although this version only returns a limited number of keywords with which our domain is positioning, it is interesting to visualize data on these keywords. We will be able to get an idea of the volume of searches, estimated traffic, position of our domain for said terms and positioning difficulty that each one of them has, as well as a list of competitors that are in the first positions for said keywords.

SEO Analyzer

Despite the fact that some of these functionalities are reserved for the PRO version of the tool, there are some parameters that can be useful when it comes to analyze our website. It’s as simple as entering the domain of our site in the search engine, Ubersuggest will track it and offer us a series of indicators about it.

First, it will return data such as the on-page SEO scorewith 100 being the highest value.
It will tell us the traffic that we attract to our website organically.
The total organic keywords for which we find ourselves positioning.
The total number of backlinks that point to our site. In addition, it will allow us to visualize them through a time axis, seeing how we have been winning or losing each one of them.
A verification of page healthwhere the free version will only track 150 pages, returning different errors, warnings and SEO recommendations on them.
Main SEO problems: The tool will review the main problems related to the SEO of your website and will classify them according to their difficulty and priority.
Website speed: It will allow you to get an idea about the score of your website in terms of speed on mobile phones and computers.

Ubersuggest vs. other SEO tools

Currently, Ubersuggest is known to be one of the most profitable tools to deal with SEO. Despite having strong competitors, it offers great ease to manage the optimization of a web page.

Next, we will make a comparison between the most important SEO tools to be able to reach the conclusion of which one is better. So that, you can know the characteristics that each one offers to better understand how it works and the benefits it can bring to your website. Remember that SEO is essential on any page.

Google Keyword Planner

Google offers a number of tools available for SEO optimization. In this case, we compare Ubersuggest and Google Keyword Planner, considering the latter option as a means of searching for keywords. Thanks to its use, it is possible to have a much broader search and access to data so that choosing a keyword is easier. Also:

It offers an average of monthly searches per keyword.
Lets you know the competition.
Access the top of the page offer at a low rank and a high rank.

Although Google manages its own tools, in this case you can find tools like Ubersuggest with better results.

SEMrush

It is considered one of the most relevant SEO platforms today. However, in a comparison of Ubersuggest and SEMrush we can establish certain differences that make the process of choosing between both platforms easier for you. For example:

Ubersuggest stands out for being much cheaper than SEMRush.
Ubersuggest features are broader, but SEMrush features are more integrated.
SEMrush focuses on marketing-leaning features in addition to SEO. Instead, Ubersuggest has a greater focus on SEO features.
SEMrush allows integrations, while Ubersuggest does not.

Also, Ubersuggest offers other features such as:

Keywords, traffic analysis, ideas for content and SEO analysis.

While, SEMRush offers benefits such as:

Keyword Research, Backlink Analyzer, Domain Matcher, Traffic Statistics, SEO Copywriting Assistant. And also a checker for the SEO of the web, along with audits.

Ahrefs

allows you to access an analysis of a web page with ease. Therefore, we have analyzed a comparison between Ubersuggest and Ahrefs, thus reaching the conclusion that:

Ahrefs, offers access to the number of backlinks you have, ranking of a domain and the number of referring domains that the web has. Provides access to details of other referring pages, including domain and URL rank, as well as anchor text. And it even allows you to perform an analysis with the URL of the competition.
Ubersuggest, allows you to enter a web page or a keyword, in addition to choosing the region in which the ads are focused. This tool easily offers data such as search volume per month, SEO difficulty and number of clicks on said keywords. It also allows you to see the development of your website in browsers.

Now that you know everything it can offer you ubersuggest It’s time for you to start putting it into practice. Select the right keywords for the purpose of your project and take into account some of the SEO parameters when optimizing your website.

In we are one that we work with this and other tools when selecting the terms that can attract your target audience to your website. Do not hesitate to contact us if you want to start optimize the SEO of your web project.