Do you have a Fanpage and have you noticed that for some time your Facebook posts are not reaching all your followers? Don’t worry, you’re not the only one this happens to. Today we tell you why this happens and we give you some recommendations to improve it. Take note!
Why aren’t Facebook posts reaching all my followers?
For a few years now, company page posts have lost organic reach (fewer people see the publication for free). This has happened on all Facebook pages and the cause of this has been Facebook itself and its new News Feed algorithm (posts that reach users’ walls) called EdgeRank.
Facebook’s explanation for these changes is that Facebook users don’t have enough time to see everything their friends are posting and the pages they’re following. Is “infoxication” of publications means that they are missing content that is really important and relevant to them compared to other publications that are not so important.
Likewise, Facebook also ensures that with these changes it is not looking for Facebook company pages to spend money with promoted publications, although they do argue that they will do much better if they do so.
How to know how many people see Facebook posts?
To check the number of people who have viewed your page You just have to follow these simple steps:
- In News Feed, click Pages in the menu on the left.
- Go to your page.
- Click Statistics in the menu on the left.
- Click Page Views on the left.
Besides, you can also check if the views have been in a specific section, for example: posts, videos or photos. In addition to knowing the number of views by age and sex, by country or city or even by mobile device or computer.
What is the EdgeRank algorithm?
Based on research into how Facebook chooses what to display in the News Feed, the EdgeRank algorithm takes into account the interest or affinity of the user with the issuer of the publicationthe performance of the post among other users, the creator of the post itself and its content’s past performance among users, the type of post created, and the recency of the post.
How does the Facebook algorithm work?
In the year 2021, Facebook shared new details about how its algorithm works, in We give you an easy summary of how it works, so you don’t have any problems understanding it.
First Facebook grabs all posts available in a user’s network (i.e. “the inventory”) and rates those posts based on predetermined ranking signals, such as post type, how recent they are, etc.
After, discard posts that a user is unlikely to interact with, based on the previous behavior of that user. Also, downgrade content that users don’t want to see (ie, clickbait, misinformation, or content they’ve indicated they don’t like).
Later, runs “a more powerful neural network” on the remaining posts to rate them in a custom way. And, finally, he organizes a good sample media types and sources so that the user has an interesting variety of posts to scroll through.
But this is not all, because in addition to this they also affect other factors like Facebook giving more importance to posts that receive a lot of interactions. In addition to analyzing the last interactions that the user has made and if there is interaction with similar pages, there are more possibilities to reach with your publication. It also takes into account the format of the publication, how welcome they are: photographs, videos, texts and links. And finally, it also takes into account the type of interaction the publication has hadalso in order of importance for Facebook: share, comment, like and click.
Ultimately, the answer to how photos are placed in the feed is that it depends on the feed of the person we are talking about. Facebook says it uses hundreds of ranking signals. Everything from the speed of a user’s internet connection, to whether they prefer to interact by liking or commenting.
However, over the years, Facebook has consistently mentioned the same four ranking signals as the most important when it comes to how high up in the news a post appears.
What to do so that my Facebook posts reach more people?
After this, it is clear that the Fanpages are at a clear disadvantage compared to the profiles of friends. And although we always have the possibility to do To reach more followers faster, there are also several things we can do organically to get more reach from our posts:
The importance of interactions
After everything we have learned, we can confirm that the more interactions of your users with your publications, the more chances you have that your news will continue to appear. That is why we must try to make them interact. To do this, you must take into account:
- Post time. Review your analytics and post at times when the maximum number of followers is connected to the social network. You can also try posting at different times than other Pages, so there isn’t as much competition for posts.
- News format. As we have already mentioned, the images are the ones that produce the most interaction.
- try post interesting news for them, so they will want to comment or share the content.
- If you go to post a video It is always recommended that you upload the video to Facebook and not publish it from other platforms such as Vimeo or YouTube.
- Post your own images. The photos that have to do with facilities, news and with the team of your company attract more attention and usually get more interactions.
- Makes direct questions to users in order to generate conversation and show Facebook that you listen to them.
Warn your followers
Many times we don’t take it into account, but… Why not tell our followers to activate page notifications? It is a CTA that we can use in our publications and, if we get users to take the action, we can improve the reach on Facebook.
Publish the hours that your audience is connected
Surely you have heard this hundreds of times, but we have to emphasize once again since Facebook continues to highlight this factor. Most recent is a key ranking signal, as newer posts move to the top of the feed.
But of course, all is not lost if a user misses a post (for example, if they open their news feed but then have to close it because their boss walked by) there is still a chance that they will see that post when they come back. to connect: the “logic to boost unread posts” of the algorithm means that unseen posts are “added to eligible inventory for this session”.
Having said that, the best advice on this list is to schedule your posts to go up at the best time for your Facebook audience.
Use Facebook stories
what about Facebook stories is that they are not part of the feed of news. That is, the stories “float” above it (literally and figuratively) and are not governed by the algorithm.
According to Facebook, also are effective in generating traffic: 58% of people say they have visited a brand’s website to learn more after seeing a story. According to a study conducted by Facebook, people say they want the following from brand stories.
- 52% want Stories that are easy to understand
- 50% want to see new products
- 46% want tips or advice
In short, if you offer quality content to your followers, it is much more likely that most of them will receive it: Try to publish content that attracts attention, entertains and adds value and you will see how the reach of your Facebook posts increases more and more. .
In What We know perfectly well how to improve the reach of your publications so that they reach the majority of your users but, above all, those who may be most interested. with us.
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