Over time, Google Ads has become a more than complete tool through each of its functions. However, it is now possible to find image extensions in Google Ads with full availability for the year 2021.
That is why we have taken the time to create an article about what image extensions are in Google Ads and how they work. In addition, we explain to you how to obtain all its benefits. What was previously known as a text ad is now different and we explain it to you in detail.
What are image extensions in Google Ads?
Image extensions in Google Ads are known as a new detail in the ads of this tool. Since basically, now implements a thumbnail image next to the ad that is presented as text within search results. This can be considered as a breakthrough.
If anything has been noticed in recent years, it is the need for a visual element when using a digital marketing strategy. And with the image extensions in Google Ads this is possible, because it complements any ad very well.
It is necessary to understand that this is a new way of using text ads and complementing them with an image. So it is possible that it is an extension that has not been sufficiently analyzed to establish a level of effectiveness in its function.
But if we can highlight something, it is the fact that it makes the ads much more relevant within the SERPs. And it is hoped that they will help generate more traffic for these ads, as well as guarantee an increase in the click-through rate of a website.
How are they used?
Now that you know what image extensions are based on in Google Ads, you need to learn how to use them. Therefore, we explain how they work so that you can apply it in the most effective way.
We must start with the fact that image extensions can be used per campaign or even used in several campaigns at the same time. How to achieve it? As follows:
- Enter the section where all the campaigns of your account are.
- Choose the “Ads and extensions” section.
- In the Extensions tab choose the option to add a new extension and select the “Image Extension”.
- In the new screen that will open, select the ad group or campaigns to add.
- The blue link allows you to select specific options. Select from the pop-up box all the campaigns or ad groups to which it will apply.
- Select “Done”. When finished, you can load the images by clicking the button with the “+” and the option to load. You can also use a link from your website and wait for Google’s approval.
Also, Images must meet the following requirements:
- Square: 300 x 300 pixels minimum or 1200 x 1200 (recommended).
- Scenery: 1.91:1 with a minimum of 600 x 314 pixels. Or 1200 x 628 (recommended).
- Maximum weight: 5120KB.
When will it be available to all advertisers?
These image extensions in Google Ads were released only for use by a certain number of advertisers. However, it is already available from May 2021 so that all advertisers can make use of it. Although it is quite likely that it will take a while for everyone to implement them in their marketing strategy.
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