What is Google Optimize and what is it for? The Ultimate Guide –

Considering that Google is such a complete search engine that it offers its own tools to obtain a successful website, Google Optimize is an ideal option. With the help of this great tool that is part of the Google Analytics sections, Web pages can be managed more easily.

Google not only has options like Google Optimize, as it specializes in offering plugins so that your website adapts to Google. In the case of this plugin, it is essential to achieve the personalization of the content of a web page.

That is why, below, we explain a little more about what Google Optimize is. Taking into account that it is a tool to manage, we can say that it is basically the easiest way to create content for different audiences.

What is Google Optimize for?

Now that you know that Google Optimize is known as one of the Google Analytics tools to improve the management of a website… What is Google Optimize for? Simple, Its main function is to optimize the experience that users have within your website.

This means that through different tests and procedures you can help your website traffic to be much higher and be rewarded by Google. A good experience helps build trust, being the strategic point to obtain more traffic.

It should be noted that it is possible to find this tool in a free version and a Premium version, which includes different features. Among them you can have segments according to the audience, establish more objectives and carry out more experiments to achieve the desired goal.

However, among the free features we find:

• Analyze which content is more profitable.
• Link results with Google Analytics analysis.
• Design personalized experiences for users.
• Visual editor to use if you don’t have code experience.
• Acquire more traffic translated into customers.
• Personalize experiences based on data from Google Analytics.

Types of Test you can do

Google Optimize focuses on providing three test variants for you to use depending on your needs. And so that you learn to choose the most ideal option for your website, we explain what types of tests are available and their functions:

• A/B testing: The classic version where you can simply display two or more variants of a web page, depending on what you need.
• Multivariate: If you have a page that needs to display two or more variants, this option is quite useful to use. Since it offers the possibility of testing all the combinations of the same website.
• Redirect Test: If you want to test a completely independent web page, this option allows you to do so. Thanks to it, you can choose pages with a different URL to carry out a test without problems. And you will only have to use a noindex tag on the page for testing.

Once the best option for your website has been chosen, what follows is the configuration of said test offered by Google Optimize:

• Keep the original version: In case you have chosen to keep the original version of each test, you can compare the performance. This option also allows the management of the test and helps to create the variants depending on the needs of your website.
• Experiment setup: This section is for configuring and customizing the experiment based on the selected goal. There are default options that help to have a greater number of views on the pages or increase the duration of the session per user. However, there are other eligible goals through Analytics.
• Launch experiments: To make the process easier, you can preview what the results will be, to make sure it works correctly. And it is even possible to follow up through results reports, to know the differences.

How to use Google Optimize?

In order to enjoy the advantages it offers you, you need to know how to use Google Optimize and what are the requirements to use it. It is for that reason that we have compiled the requirements as follows:

• You need a Google Analytics account with the respective tracking code on the website.
• To be able to configure the experiments, you only need to have Google Chrome and install the extension belonging to Google Optimize.
• The Google Optimize tracking code is needed, to be able to use it when you finish creating the account. This is obtained from the same tool.

Upon obtaining each of the requirements, you can proceed to use the tool to perform experiments based on the content. The best methodology to use Google Optimize is:

• Obtain a Google Optimize account, which will allow us to create experiments for a wide variety of web pages. And you can even gain access to the necessary settings to customize these experiments as needed.
• Link it with Google Analytics.
• Install the extension on our website.
• Select “create experience”, so that the first experiment can be started.
• Set up the experiment. If it has already been created, it is necessary to configure it with its respective name, enter the URL where it will be modified and choose the type of experiment.

conclusion

Now that you know each of the options to use Google Optimize and the best way to take advantage of it, use it on your website. This can provide many benefits such as attracting new users caused by a good browsing experience, highly valued in the .

You can develop a strategy in a matter of minutes and help your users enjoy their time on your website more. Which easily translates to an increase in your profits or popularity within marketing.

Once a user considers that a website is of good quality, they recommend it and use it frequently. This translates into profits or more abundant traffic that takes advantage of the web page, helping to have a better positioning.

For that reason it is necessary to focus on providing a good experience and Google Optimize offers you the tools to achieve it. In We can experiment with Google Optimize and your website to find out what works in terms of web usability. Contact us for more information.