Currently running contests on social networks is very common for companies. It’s a quick and easy way to get your brand known and talked about. But not all contests work so well and many times we have questions about how we should do it correctly to achieve greater success. Today in we want to give you keys to make a contest in Social Networks and may it also be a success. Take note!
Why do a contest on Social Networks?
- The company gets notoriety.
- achieves reach and new followers. If users interact and share your contest, this makes their friends see the contest and thus creates a chain that grows and reaches more and more people.
- More engagement and traffic to the web. Engagement is the degree of participation of your followers with your profile. On other occasions we have already explained other actions to and on other social networks.
- A is created stronger community. By holding the contest, our followers will know that we think of them and that we are not only interested in selling. We give value to our users, we talk with them and make them feel part of the company.
How to make my contest on Social Networks a success?
1. Correctly define the objective
The first thing you have to be clear about is what you want to achieve with the draw on Social Networks. Ask yourself the question: “What is my goal, why do I want to do this contest? The answer may be to get new followers on the Networks, achieve more reach, build loyalty, increase interactions, make the company known… If you have a defined objective and you are clear about your target audience, running the contest will be much easier.
2. Simple and eye-catching contest
The trick to get the attention of the people with your contest on social networks is to do it simple and eye-catching. With creatives that capture their attention and with a simple but fun contest that encourages them to participate.
Can’t think of anything? We give you any ideas:
- Contest among followers. You raffle the prize among all the people who “like” your page.
- Interaction Contest. Like the publication, comment, share… With this contest you may reach more people, since the rewards posts with the most interactions.
- Quiz to answer a question. It is a more subtle way to get your followers to interact and you can also ask something about the company and thus get more traffic to the web and make your products known.
Another good option is to tell your customers to upload photos with your products or in your store. You will get interactions and greater confidence from new users who know you thanks to the contest.
- Contest with personal hashtags. This type of giveaway is perfect for Instagram or Twitter.
- Contest to leave data. You can take them to the web and have them leave their contact information. Fewer people will participate but you will know that they are committed participants and really interested in your company.
3. Make the prize attractive
It doesn’t have to be expensive, but it does have to be something people want. Offer something related to your brand or company.
Not all social networks are the same. You must decide in which of them you are going to promote the contest to define the strategy because user behavior is not the same on Twitter, Facebook or Instagram. Your prize may also be more interesting to fans of one platform than another.
5. That the rules and legal bases are clear and well defined
If you want to avoid problems this is essential. Each social network has different regulations. Facebook, for example, has some and it does not allow you to force people to share content on their walls.
For this reason, it is advisable to develop legal bases that clearly explain the structure of the contest. You must include among other things:
- Duration
- Who can participate.
- The exact action they should do.
- Prize, how it will be notified and delivery method.
- How it will be done: place, time and, if possible, how it will be certified. For example, before a notary.
6. Try to promote the contest as much as you can
If you don’t have many followers, your contest may not reach many people. There are ways to achieve it more easily:
- With an advertising campaign: Investing a little money in Facebook ads will help give it visibility and it will be easier to reach your target audience.
- With the help of third parties. If you have contacts or friends with many followers, ask them to share your contest.
Contacting influencers in your sector is also a good option. It will be more expensive, but you will give a great boost to your draw.
- Share it with your community: On other social networks, on your website, through a newsletter…
7. Measure the results
Last but not least, you should make a Analysis of the obtained results. This way you will know what has worked and what has not, and if the contest was worth it, so you can do better in the next one.
How to do it? If you have used facebook ads then you can look at the collected data that this platform offers you.
You can also track the traffic that reaches your website for the contest with utm parameters and Google Analytics. It consists of applying labels to the url to know the source from which the traffic comes. with the tool you can do it.
After knowing all the tricks to make your contest on social networks a success, all you have to do is apply it to your social profiles. Good luck!
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