What are Twitch Ads and how do they work? –

Twitch Ads are short video ads that play before, during, or after a live broadcast of .

While other online advertising formats (such as banners and commercials) have been criticized for being annoying to users and ineffective, Twitch ads have been praised for being unobtrusive and well-targeted.

Since Twitch users are already immersed in live streaming, they’re less likely to tune out or skip an ad before they start watching their favorite streamer.

Also, Twitch ads can be customized to target specific audiences, which makes them very effective in reaching potential customers. For these reasons, Twitch Ads are quickly becoming the go-to option for businesses looking to advertise online.

In this article we tell you what the keys to Twitch ads are and how you can use this platform to publicize your products or services.

The Different Types of Ads on Twitch

Brands have a ton of options when it comes to advertising on Twitch. Beyond everything related to paid collaborations with influencers, the platform is giving a lot of importance to ad campaigns within videos and the web in general.

If you are interested in advertising on this streaming platform, we are going to take a look at all the options available to you.

Cross Screen Videos

Cross Screen Videos are a Twitch advertising format whereby your ads can be shown on all types of screens, both on the desktop app and on the mobile version.

The duration of these ads can be 30 seconds (non-skippable) or 60 seconds (which would only appear in the middle of the sequence).

Cross Screen Ads support tracking of third-party events such as impressions, clicks, and view completions.

desktop videos

Desktop video ads are ads that appear on stream whenever a person is accessing Twitch from their desktop or laptop. They can appear both before the direct ones and in the breaks for publicity of the same ones.

Again, these ads can be either 30 seconds, or one minute if shown in ad breaks.

Home Page Carousel

Homepage carousel ads are displayed in the “Featured Ads” section of the Twitch homepage, which is the first thing users see when they open the web.

Each carousel is made up of a series of advertising images and videos that users can “discover” by clicking on them.

Carousels can be of two types:

– Static: formed only by images.

– Dynamic: composed of videos.

Website header

Website header ads are one of the main placements on Twitch.

This is a type of ad that mainly serves to promote a live broadcast within the platform itself, so it is especially recommended for larger live events.

Header ads appear in the above the fold on the Twitch platform, making them perfect for those who want to get the most attention with their creative.

rectangle ads

Rectangle format ads are shown as users scroll through content on the platform, similar to how YouTube display ads work.

This type of advertising is specially designed to promote live events and products within the same platform, with the aim of reaching a high volume of people.

mobile video

Twitch mobile video ads will only play on streams broadcast on the Twitch mobile app. Again, mobile videos can be up to 30 seconds long for those shown at the start, or up to a minute if shown in the ad slot of a stream.

Twitch Super Leaderboard

These ads have a video format but with a banner size, and there are different options when configuring them. They appear at the top of the screen and remain fixed even if the user scrolls, so they are very useful for capturing the attention of visitors.

First Video Impression Takeover

These ads are intended to be broadcast before a live broadcast, thereby attracting the attention of viewers of the channel you are interested in. They cannot be skipped, so viewers will have to watch the ad before continuing the broadcast.

How to Design an Effective Twitch Ad

If you want your ad to be successful on this platform, there are a few things to keep in mind. First of all, the ad must be relevant to the Twitch audience. If your ad doesn’t engage the community of viewers you’re targeting, it’s unlikely to make much of an impact.

Also, you need to make sure your ad is short enough. Twitch users are known for their low tolerance for content unrelated to the content they consume, so you want to make sure you don’t bore them with a long and tedious ad.

Finally, you should use Twitch’s targeting tools to make sure your ad is only shown to those users who might actually be interested in what you’re promoting. If you follow these tips, your ad will have a much better chance of being successful on Twitch.

When to use ads on Twitch

Ads can be an important part of your multi-channel marketing strategy, but you need to make sure they’re relevant to your audience and that you’re using them effectively.

The first step is to understand your audience. What do you like? What games do they like to watch play, or what kind of content do they consume? These are some of the questions you should ask yourself to make sure the ads you choose are relevant to them.

Once you have this clear, you should consider the format and size of the ad. If you’re trying to grab viewers’ attention during a stream, you’ll probably want to use a fixed banner format. However, if you are interested in your brand being in the top of mind of your target, you might be interested in display ads.

The last thing to consider is timing. You don’t want to bombard your audience with ads, so consider when and where to post them. Make sure the ads don’t interrupt the flow of the stream they want to watch, and consider running them when you know the majority of your audience will be watching. With these tips in mind, you can successfully use ads to improve your presence on Twitch.

The benefits of using ads on Twitch

If you have a brand that wants to reach a young and growing audience, Twitch may be the place for you. And it is that Twitch is the leading platform for fans of different types of fresh content such as those from the world of video games, with millions of daily active users.

By advertising on Twitch, your brand will be exposed to a highly engaged audience that is willing to support the brands they care about. Also, due to the specific niche that this streaming platform targets, your brand will have a more lasting and positive impact than if you advertise it on other platforms.

Twitch also offers brands a host of customization options, allowing you to tailor your ad campaign to maximize your ROI. If you’re looking to reach a young and enthusiastic audience, Twitch is the perfect place for your brand.

Start promoting yourself on Twitch now

As you can see, ads on Twitch are an effective way to reach different types of viewers and can offer you many benefits. If you’re thinking of using ads to promote your brand or product, it’s important to understand how they work and what types of ads exist.

You’ll also need to consider when to advertise your brand on Twitch and in what format to maximize the impact of your campaigns. By following these tips you will be able to get good results and measure the success of your campaigns to see if Twitch fits in with your advertising strategy.

In any case, if you need the help of an expert to reach more people with Twitch Ads, at we are specialists in online marketing for all types of brands and sectors. to find out how we can help you with your online advertising on Twitch.