You have probably wondered how Google is capable of collecting and storing the large amount of information that exists on the Internet. This is possible, thanks to the indexing of these contentswhich allows them to be included in the Google index and be shown to users when they perform a specific search.
If you want to know exactly what indexing consists of and why your website needs to be indexed by google to be displayed to users, keep reading this post. We tell you how to get your website to be included in the Google indexes!
What is indexing?
We can define the indexing, as the process by which Google adds web content to its index, in order to show it in the results. It is the method through which the search engine acquires the information found on the Internet, in order to collect it in an orderly manner and classify it based on key terms.
In this way, the information will be structured from a index. The indexed content will be shown to users by the search engine bots, when they have carried out a search that is related to said content, ordering the results based on their relevance to their search intent.
A page is said to be indexed when it is visible to search engine results. If your content is not indexed, it will not appear in Google results.
Why is it necessary for my website to be indexed in Google?
Considering that almost 90% of Internet traffic is currently channeled by Google, it is really necessary to have a presence in said search engine. Furthermore, the millions of contents to which the user has access, causes search engines to catalog all this information, in order to quickly offer the best response to the user.
From indexing, we ensure that our contents will be visible to search results in Google. Otherwise, unless the user is able to accurately enter your full URL into the browser, they will not be able to reach your website.
When a user performs a search on Google, it will use its index to review all the sites that contain relevant information to be displayed in the results. If your web page is not found in this index, the search engine will not be able to consult you and therefore will not show it to users.
Without users who can reach your content, your online sales opportunities or promotion of your brandthey will be greatly diminished, since we will not be able to impact those users who do not yet know us and that our content really satisfies their search intention.
What can I do to index my website in Google?
If your web page is not configured in a way that deters search engines, it should be visible at one time or another, by the search engine. However, this process can take time. For this reason, we want to give you some advice so that you can speed up the indexing process of your website.
Google Search Console Settings
Google Search Console is a free tool that provides us with information about the indexing status of a specific website. You can use this tool to review certain URLs on your website and check if they are indexed. In case they are not, you can force their indexing.
Create sitemap file
A sitemap is a file that collects all the pages of a website, as well as the relationships between them. Creating this type of file will greatly facilitate the work of the googlebot in indexing, since a sitemap will be your own index indextelling Google the URLs you want it to index on your page.
Index/No index
This is the most powerful directive that we can use on our website. It is the way we have to tell Google, what content we want you to index and with it, they can appear in the search results. Also, we can indicate other types of content, which we don’t want it to indexthose that we are not interested in being shown on the results page.
Up-to-date quality content
If your website is regularly updated, Google will crawl your page frequently. This will help you new content is indexed faster, in a matter of hours or even minutes. However, it is convenient that once you are creating content, you add the URL to Search Console, so that Google can index it as soon as possible.
Now that you know the reason why your website should be included in the Google index, it is time for you to carry out an exhaustive review of your website. Check how many URLs of your website are indexed and develop a strategya to define what content you are interested in being found in the Google index and what is not.
In , we work on techniques capable of indicating to the Google bot what content on our website we want to be shown to users when they perform a search. If you want to know more about how to include your website in the Google index, do not hesitate to contact us.
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