As we all know Facebook Ads is a key global marketing platform for almost any type of business. It has a powerful advertising platform that allows you to reach all kinds of audiences and reach a large number of people with the possibility of being interested in your products and services with messages.
It offers you different ad formats depending on the objectives you are looking for:
Common format or link ad.
It is the ad format that we have all seen on our timeline. It is simple and effective and can be both photo and video. Here are two examples of ad types in 2 sizes:
Sequence format.
Carousel ads are available for brand awareness, conversions, reach, and store traffic advertising goals. You can create them from your Page or event, or through Ads Manager or the Ads API.
This format can be of two types:
With this format you can use up to 10 images in a single ad, each with its own link, which can be viewed by clicking on the computer or sliding the images on your mobile device. In addition, you can add a title, a text, a description and a call to action button (for example: buy or contact). This format allows you to be more creative, being able to show more specific details about a product or tell a story about your brand through each photo in the sequence.
This format is one of the most attractive when it comes to reaching the public on Facebook Ads. You can use different videos in a single ad, each with its own link, or make a slideshow with different photos or images, resulting in an animated slideshow.
collection format.
This format makes it easy for the public to interact, discover, explore and buy items or services from a product catalog from only their mobile devices in a visual and attractive way. It allows you to combine videos, presentations and images of products from a catalog. It typically contains a cover image or video followed by multiple product images. It is perfect for advertisers who have an electronic business.
With what objectives is this collection format usually used in Facebook Ads? Targets for traffic, conversions, store traffic, and catalog sales.
Instant experiences.
We have a new thing and that is that Canvas ads have become known as instant experiences.
Facebook Instant Experiences are full-screen ad experiences that open immediately after someone interacts with an ad on a mobile device and are designed to grab the audience’s attention. In them, people can see photos, videos, fill out forms, scroll through different sequences and even tilt the screen to see panoramas. It works with most of the ad formats in Facebook Ads, with a single image or a single video, with a sequence, presentation and collection format.
What advertising objectives are usually used with this format? Brand awareness, engagement, conversions, traffic, or video views.
History.
If you want to quickly connect and arouse the interest of your customers on Facebook Ads, this is your option. It is proven that 52% of people prefer to see quick and easy to understand stories and feel that they are part of the community through them.
Messenger.
The inclusion of ads in Messenger has been a success. Users can now see ads in the “Chat” tab of their Messenger app. Tapping on the ad takes you to a detailed view within Messenger with a call to action that takes you to your chosen destination.
I hope you have discovered in depth what are the advertising formats that it uses. If your brand does not use this type of advertising yet, you are missing an opportunity to connect with your audience. What are you waiting for?
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