The objective of this document is to make a analysis of the current state of the accounts. The document focuses on Facebook Ads campaigns, with data to date. With this study we managed, on the one hand, to uncover the upgrade points from your ad accounts based on business objectives and, on the other hand, to value the actions that are giving satisfactory results currently.
We carry out an audit of your Facebook Ads account to find out what corrective actions we can apply, all based on our knowledge and experience as Facebook Ads Agency.
We focus on campaigns, ads and technical implementation.
Bells. We analyze in depth the type of campaign, its objective and the bidding strategy to check if they are correct. We check if the conversion event and placements are the right ones so that the campaign structure makes sense, as well as if the budget distribution between campaigns is balanced.
Advertisements. We analyze the ranking indicators of the ads to see if the message, design and creative or formats are the best for your business.
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