What is the CPC? –

Acronyms, acronyms and more acronyms. For the rest of us mortals, we marketers practically speak in code. And we don’t blame them, it’s actually a bit like that. CPC They are just another acronym of the hundreds that we use in online marketing. If you still don’t know what is cpc, Do not panic. Today we tell you what CPC is, what it is for, how it is used and how to apply it to a digital marketing strategy so that you can get the most out of it. These three acronyms go a long way and you will soon find out!

What is CPC in digital marketing

If you are looking for the definition of CPC, this one that you will read next is the definitive definition of CPC.🙌🏼

CPC is an online cost model that is used to carry out advertising campaigns on different platforms, such as social networks or search engines. This metric indicates that a company only pays each time a user clicks on one of its ads. The specific cost is determined by the company’s bids to appear in the results for each keyword. Therefore, depending on the demand (also known as competition) for a particular search term, you will pay more or less per click.

Ultimately, the meaning of CPC is the amount that the company pays for each click that the user makes on its ads in search engines, banners, etc.

Another way to view CPC is as amount an advertiser is willing to pay for users to visit their website.

This formula is more attractive to some businesses than CPM (cost per thousand impressions), as clicking on a link shows more brand interest than viewing an ad.

What is the CPC for?

Now, what is the CPC for? For what do you use it? The CPC is used to generate assets or revenue for both advertisers and owners of digital ad space. The latter receive a reward for each click made on an advertisement published on their site. For their part, advertisers are more likely to sell products and services by distributing them through different digital platforms.

How CPC works

The simpler operation of the CPC is that, for each click of an Internet user on an advertisement, the website responsible for the advertisement receives a reward or commission that is generally determined by the advertiser.

Thats not all. Advertisers not only specify the costs per click, but can also specify the parameters for which your posts will be launched (in the case of Google AdWords):

• The website where the ads will be placed.
• The materials to be published
• The size of the campaign (if there will be more or fewer ads)
• The costs.

As for the costs, it all depends on the quality of the page where the ads are going to be placed. If you have a large number of subscribers and visitors, the higher the price of advertising will be.

Perhaps an example explains it better. 🧐

Let’s imagine that a company that sells socks wants to implement a online advertising strategy through a series of advertisements. This company will carry out an investigation on the main keywords that your target audience is looking for and, among them, the keywords that give you the most money per competition (i.e., keywords that have an affordable cost for the company for each click).

Once we have designed the campaign and the ads, and we have published it, the following would happen. 👇🏼

If an ad is shown 5,000 times and gets a total of 300 clicks, that business will only pay for the 300 visits that have been recorded. For example, if your bid per click is €0.25, the total cost of the company will be €0.25 x 300 = €75.

How to apply CPC to your digital marketing strategy

The CPC has become one of the most used digital advertising purchasing systems today. Mainly because its use is simple and because the cost is not based on the purchase or subscription of the product or service by the user, but on a simple click on the advertisement (even if the user does not subsequently purchase the product).

In short, you are not paying for the final customer but for the potential customer.💚

The goal of CPC in a marketing strategy is achieve the highest potential for customer conversion through the announcements made on the web platform. If you do it right, it will be worth it. Although the main drawback must always be taken into account: a click does not necessarily imply the expected action, since the user, once on the web, can leave without buying what is offered.

Now that you know what CPC is in digital marketing, you can start getting more out of your . But if what you want is for your campaigns to be profitable from the start, ¡! We know how to help you.