Today most people can enjoy a large amount of content through videos on different social networks. However, it is known that YouTube is one of the main approaches of users when searching for some content. And from there arises the need for different content creators to take into account SEO on YouTube.
In this article you will learn what SEO is on YouTube and what is the function it fulfills for a marketing strategy. Remember that more and more users are making use of this social network and it is considered a point of interest to grow a business. In fact, YouTube is considered as the second most relevant search engine.
This implies that millions of users make use of the social network up to multiple times in a day. And adding it to a marketing strategy with excellent positioning optimization can be key to leading your channel to success. You want to know more? Keep reading.
What is SEO on YouTube?
First, it is necessary to know what YouTube SEO is given the need to use it in your favor for better performance in digital marketing. We already know that YouTube is one of the social networks that hosts a greater number of users daily. And using it within a marketing strategy to promote or inform is a great strategy.
SEO on YouTube consists of optimizing the videos that are published on a channel within the social network. That way, These videos will be better positioned among the first results of a search and will have greater visibility.
Just as SEO is applied to a website, applying SEO to YouTube is very simple. And it has the objective of causing a greater impact, reaching a greater number of users and creating a reputation through a good positioning in the results.
And if you are interested in carrying out a visual marketing campaign, YouTube is one of the ideal social networks to achieve success. Since applying good SEO to said campaign can help you reach a larger audience and have a greater impact. The greater the impact, the greater the number of conversions is possible.
Reasons to do SEO on YouTube
Like any social network, doing SEO on YouTube offers a lot of benefits to the channels that are on it. Not only does it guarantee to improve the image of your brand, but it also offers other advantages such as:
-
- Increase the audience and popularity of your brand. You can be one step closer to your target customers and their conversions.
- Increase the number of views. A video with enough views attracts trust and helps to have more impact on potential users.
- Improve the organic positioning of your channel.
- Increased traffic for your channel.
- It can be turned into a source of income. Since the channels with the greatest influence within the social network become profitable.
How to do SEO on YouTube in 2022?
Now that you know what SEO is about within this social network and its main advantages, you should understand how to do SEO for YouTube. The most important thing is that if you know how to do SEO on a web page, this process for YouTube will be quite easy for you.
Although YouTube has a slightly different way of doing SEO, it is easy to adapt if you really take the time to study it. That is why, we present a series of steps to do SEO for YouTube, below. Follow this guide to take your YouTube channel to infinity and beyond.
Search for the best keywords
As in the SEO of a website, YouTube SEO focuses on the search for a keyword that helps categorize videos. Remember that keywords are essential to define the content and a suitable keyword can make a difference in the process of positioning a video.
It is best to start with a list that has all the potential keywords based on the content of your video. Thanks to this you will be able to better understand which ones focus better on said content and if you do not know how to do it, we leave you a trick. Just focus on the Suggestions section that offers YouTube when performing a search.
If you decide to choose any keyword, YouTube will offer you a list in its search engine of the words that are related. You can also rely on facts, by using the keywords of the most popular videos on your channel. A well-optimized keyword generates more views.
How to find the best keywords for YouTube?
To find the best keywords for YouTube you have to analyze the search intent and to do this, start by asking yourself this question: What would the user who searches for that keyword on YouTube like to see? To find out, you can do several things.
Step 1
Before analyzing search intent, design a structure of topics that you want to cover in the videos of Youtube. It is very likely that you will not be able to position your YouTube channel if you do not make a hierarchy of the contents. If you do, you will surely come up with a lot of relevant and related topics to create content.
Step 2
On the other hand, once you have the content structure it is time to make a keyword research. It consists of consulting the volume of searches of the main keywords related to the topics that you have ranked in the previous step.
Step 3
Lastly, for analyze search intent, you can go to YouTube, search for the keyword and see what the top search results are. If you want to position videos on YouTube for that keyword, you must make similar content. you can also use keyword search tools Youtube. We recommend you TubeBuddy which are super easy to use, very intuitive and their free versions are more than enough to do a good job of searching for keywords.
Create an SEO-optimized title
When choosing between the different results of a search on YouTube, the first focus of a user is on the title of the same. Does it answer the questions? Does it offer the information you are looking for? Is it attractive, but not very long? Those are the questions to ask when choosing a title for a video.
Clearly, having an optimized title makes a difference between an interested user and a user who prefers to ignore the content. The most important thing is that the user pays attention to the content and this is achieved with a well-optimized, clear and precise title.
In addition, you can use your keyword to help you get more attention from users as long as it is not forced. In a way that matches what you are looking for and can offer a clear solution.
Do you want an example of an SEO optimized title?
If the title of your video is Paellait’s going to be very, very difficult to position yourself because I dare to say that there are 3,000 videos on YouTube that talk about Paella. Instead, if you specify a little more the title as The easiest way to make paella, you will be limiting and sectoring the search. Thus, YouTube will reward for putting a title more in line with user searches, so the chances of the video being positioned and a user finding it in the top positions will be greater. Your CTR will improve considerably, I assure you.
Add a description of your video
In order to use a description in a YouTube video, it is necessary to use a maximum of 1,000 characters, although it is preferable not to use all of them. It is best to always use information that is short and precise about the content of the video. Remember that users will already receive enough information with visual content.
Extending when placing a description can be the cause of losing many views because nobody wants to waste time. Most people only read the first part, and YouTube only shows three lines of the content you choose. So it is necessary that those first words are quite attractive so that the rest is taken into account.
Use that part to place the main links and remember to add the keyword inside the description to help YouTube SEO. You can even include subtitles in your video to help people who can’t hear but need information.
How to optimize the description of the video to do SEO on YouTube?
- Uses keywords in the content of the description.
- write at least 200 or 300 characters in the description. You can put 1000 words but our recommendation is that you do not exceed 300 characters.
- The content of the description must answer three questions: What is your content about? What might your audience be interested in in the video? Why should your audience play your video or subscribe to your channel?
- The The first 3 sentences of the description are the key to open the description box. As for Google, YouTube also gives importance to the first lines of the description to position the content.
- add links to your website, social networks, etc. but never at the beginning, always at the end and accompanied by a CTA (Give a like if you liked it and share 👍🏼👍🏼👍🏼)
- Place an index in minutes if the video is very long, tutorial type. This improves the browsing experience for users and makes their lives easier when it comes to consuming your content because they know exactly at what minute of the video to find it. Who doesn’t like to make life easier?
We leave you this example of how to optimize the description of a video to do SEO on YouTube.
Add tags related to the video
Tags are YouTube’s way of handling categorize your content. If a tag doesn’t match the content of your video, it’s probably not as well optimized. With the tags, the social network can better understand the content of each publication you make and thus associate it with similar content.
By associating yourself with content that is really popular, it is possible to increase views considerably. That is why the tags play a very important role and should be chosen carefully, trying to focus on the context of the content.
How do you put tags on a YouTube video?
For new videos, follow these steps.
- Sign in to YouTube Studio.
- Upload a new video as usual (in CREATE and upload video).
- Select the video file you want to upload.
- When the video has already been loaded, by scrolling down to fill in the different options, a box appears where you can put the tags on your video.
For already uploaded videos, it’s these three easy steps.
- Sign in to YouTube Studio.
- In the menu on the left, select Content and click on the video to open it.
- If you scroll down and you will get the labels section. You just have to enter them and voila!
If you pretend to see the tags in some YouTube video, you will not find them. These are not visible to the public. However, with the extension Tags for YouTubeavailable Google Chrome, you will have easy access and…
Facebook Comments
Disqus