Believe it or not, there is life beyond WhatsApp. Although it is the , it is still evolving in terms of it means. Currently, there are other tools that are gaining ground because they offer other features. It is the case of Telegram. While you can send and receive text or voice messages and files in both apps, Telegram differs from whatsappfor having multiple privacy options, in addition to allowing large files to be sent, which is why more and more companies use this app in their Marketing campaings. In this post we are going to tell you about the peculiarities of Telegram for companies so you can complement your digital strategy.
How does Telegram work?
For you as a company, it is important know how Telegram works. It is used in a similar way to a Facebook fan page but here it is called a channel. A telegram channel, is a tool that allows you to spread messages to large audiences. Users voluntarily join the channels and the messages you send reach them as one more notification to their devices. It is similar to the posts you publish on your social networks, but in the form of messages.
Now you can customize different telegram options to adapt it more to your business. Since We suggest that you configure the description with several ideas about what you are going to share or the topics that you are going to deal with. It is important that you stay true to this theme so as not to confuse your audience and lose users. Remember that they follow you voluntarily and that, if they are not interested in your content, they can leave as soon as they have arrived.
The channel you are going to create can be public or private. if you make it publicanyone can search and find your telegram channel. On the contrary, if you create it private users will need your invitation to join. If your goal is to make yourself known and get new users, we recommend that you make it public so that the greatest number of people can find you.
The channels will appear in the telegram interface how Whatsapp contacts appear and when you publish new content, it will appear to your users as if a contact had sent them a new message. In this way you ensure that your publications reach all users. In addition, new users have access to all previous message history, in this way no information is lost and you will have all the information that you have previously shared available.
But what really sets Telegram apart from other messaging apps is that no user limit, you can add an unlimited number of people to your channel. You will be the administrator and who broadcasts or deletes messages, changes the name of the channel, among other things, but you can also appoint other administrators to help you manage it.
What can Telegram provide for companies?
Create a Telegram channel for companies It will allow you to share messages that interest your audience about promotions or discounts, link content from your blog or report a new publication on your social networks.
Users, for their part, can write to you privately if they have any questions about your products or services. In short, it keeps you in direct contact with your users, allows you to interact with them in a more personalized way and opens other doors for you to capture new leads.
Tips to apply to your Telegram channel
You know what is Telegram and how it can help you complement your digital strategy. Now we present some essential tips that you must follow to start use Telegram in your online strategy.
Be clear about your goals
If you have ever had contact with marketing, you will know the importance of defining your goals. Knowing exactly where you want to go will help you be even clearer about who you want to target.
Define your audience
Make a good segmentation It will help you discover what needs and desires move your potential clients and with this, you will get to know what they expect from you. So you can offer the most appropriate content.
Plan your content
Planning is the key to get elaborate and well-organized content. Rushing is not good, much less if you want to achieve good results. Write down all the content ideas that come to mind and then organize them, weekly or monthly, in a way that makes sense. This way you will get more out of your content.
be constant
The frequency with which you publish content on Telegram is also important and is an element that we must take advantage of in our strategy to achieve the greatest visibility of our content and be relevant for our audience.
Segment your channels
If you offer different products or services, you can create multiple channels to distinguish content that you go up in one and the other depending on the audience. For example, if you sell baby clothes and adult clothes, maybe not all adults are interested in promotions on baby clothes. Segmenting your communications on Telegram will make you reach more people.
Direct communication
As a good instant messaging application that it is, Telegram allows you to establish a direct and real-time communication with your users. In this way the exchange of information is fluid and direct. This is very important if you want to know the opinions of your users and offer them personalized attention.
As you see, Telegram for companies, has infinite possibilities that you can apply to your online strategy, so you can be as creative as you want. Now you know all the options that it offers, that’s why we recommend that you create your channel, optimize it and start enjoying all the advantages that this application offers you.
In We know the importance of having to define a digital marketing strategy and take advantage of all the advantages of the multiple tools that we have at our disposal. Do not hesitate to contact us if you need more information about it.
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