Local search results on Google are becoming more and more important. To get an idea, about 40% of searches made on Google have a local intention. This percentage rises to 75% if we refer to mobile searches. If we take into account that by 2015 searches from mobile devices are expected to exceed those from laptops and desktops, we understand that it goes without saying why local results are so important.
One of the keys to Local SEO with your website or local business is the call NAP consistency:
What is NAP consistency?
NAP stands for Name, Address, and Phone. The NAP consistency what he recommends or asks is that you always write the name of your business, your address and your telephone number in the same way.
Where does NAP consistency take place?
Anywhere your business name is written. This can be your Google + page, your website, Facebook, company directories such as 11880, Yellow Pages, Yelp, there are also cases such as pages more related to tourism such as Trip Advisor or Atrápalo.
1) Name NAP Consistency: Name consistency means you always have to spell your business name the same way. This includes examples like “Dentist” VS “Dental Clinic”. If your business is written as Pérez Dental Clinic, for example, our advice is that you always write it like that when you register your business.
2) NAP Address Consistency: Address consistency is achieved by always registering the same physical address. Some common mistakes can be typing the address differently, typing the address wrong, or listing different offices. Here we recommend that you decide on one and always be as you write it.
3) Phone NAP Consistency: Always write your phone the same way, and if possible use a landline instead of a mobile. Some common errors can be wrong telephone numbers, different telephone numbers (Customer Service VS Central Offices)…
The main purpose of NAP consistency is to give the appropriate signals to Google (From our website, from Social Networks and from other websites) that what our address is, the benefit we obtain with this is to gain presence for the address of our business.
If you want to know more about Local SEO you can sign up for the webinar next Thursday at 10 PM (Spanish time), to access you just have to do
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