What is Search Ads 360? –

Google has announced the launch of an updated platform for. Your goal will be to provide more management options for email campaigns. Google adson a more optimized and integrated platform, while incorporating the latest advanced advertising features from Google.

Do you want to know more about this update? Google Search Ads? In we tell you all about the update Search Ads 360so you know what it is, how it works and what it is for.

Definition of Search Ads 360

Search Ads 360 is a tool of Comprehensive Google Ads Management that allows ad managers to monitor all their campaigns and projects in a single interface. The updated user interface builds on this, also incorporating design and functional feedback from existing users to improve the experience.

Since Google They say the updated interface allows for faster navigation, while offering better support across multiple advertising channels and search engines, including third-party partners.

Without this tool, each administrator would have to manage the ads and keywords in each search engine, making it more difficult to analyze their performance in different search engines. Also, the powerful automated bidding feature of bid strategies would not be available.

Definitely, Search Ads 360 It allows us to save time, reduce the complexity of tasks and, in addition, it offers us the possibility of making better decisions and increasing the return on investment of search engine marketing.

How does Google Search Ads 360 work?

Just as many ad agencies have separate teams to manage each advertiser’s search and social media marketing, Search Ads 360 you can manage multiple advertisers in a single agency network.

This means that each of these advertisers contains its own set of engine accounts and campaigns, as well as its own set of users, who will be able to view reports and edit settings. Thus being able to run reports on specific search engine accounts, specific advertisers or even a complete agency network.

Search Ads 360 has a connection api directly with various search engines. An API is a set of commands that computer systems use to connect with each other. Search Ads 360 and search engines use APIs to send and receive various information over the Internet, such as campaign settings, keywords, and ads. Search engines have their own APIs with unique behaviors, including what features are supported, how often data is updated, and how often data is allowed to access the API.

Once you have connected With a search engine, you will be able to create and manage search engine marketing campaigns on this platform and have the changes automatically transferred to search engines. Similarly, you can make changes directly in the browsers and import (or sync) them. To make sure you don’t forget to sync your changes, it’s a good idea to schedule syncs to happen automatically on a regular basis.

What is Search Ads 360 for?

Definitely, Search Ads 360, which in English is defined as a ‘bid management tool’, works as a bid management tool. But, in addition to managing bids, offers many more features that facilitate the management of search SEM campaigns.

Bid automation

With Search Ads 360 We can create campaign portfolios and assign specific objectives such as ROAS, CPA or other objectives such as impression share or click maximizations. also orwill automatically optimize bids to reach them. Also, the appearance positive is that not only manage Google Ads campaigns. We may also link to and import ad accounts from other search engines, such as those from Microsoft Advertising or Baidu.

Traditionally optimizes bids every 6 hours (intraday bidding), but in Google ads It can also be combined with Google Ads Smart Bidding’s auction time bidding functionality. This functionality allows bids to be optimized in each auction and also considers more contextual signals to select the bid. We can then get even better results.

Deduplicated measurement of conversions

Another very useful and powerful feature is the use of floodlights, the Google Marketing Platform’s own event measurement tags. sharing Search Ads 360 and Google Campaign Manager the same floodlight activities, we can de-duplicate the conversions measured with other channels.

This is a benefit because it allows us to more clearly understand the impact our search campaigns have on conversions.

Other Search Ads 360 features

Apart from the features highlighted above, it has the following:

• Group campaigns, assign a budget and set a bid strategy to reach the investment objectives and results.
• Test and compare the performance of ads and landing pages.
• Create campaigns automatically from a .
• Assign ‘weights’ to different conversions to use in bid strategies.
• Create remarketing lists of users who have clicked on search or social campaigns.
• Create custom reports in an advanced way.

Definitely, Google Ads 360 It’s a more advanced ad management platform focused on business users, so it’s not designed for the average marketer and SMB. But the new format is so big that it could help performance advertisers drive better results through better management and insight across a broader range of posts and campaigns.

the new experience will roll out to users in the coming months, while Google also suggests that users take the new learning path to learn how to use .

If you have doubts about it, contact us. how can we help you.