One of the main features of PrestaShop focuses on the large number of modules and templates that help to have a successful e-commerce. In the same way it can be easily molded to your project. It also has extensive module options to improve the experience, such as Google Shopping in PrestaShop.
This web tool has become the center of attention, thanks to the facilities it offers so that you can use it even without being an expert. And through it you can stand out from the competition, thanks to the use of the Google Shopping module of PrestaShop, an online product search engine.
That is why we have brought the best tips for you to make use of this important tool and achieve success in your e-commerce. Next… We explain to you what is Google Shopping and how does it work? So that you can turn it into your greatest sales ally.
Before you start What is Google Shopping?
Considering that Google is one of the giants of the internet, making use of its tools is essential to be able to succeed. In this case, we will learn to integrate Google Shopping in PrestaShop, as an important tool.
Created in the year 2011, is known as an engine that is responsible for comparing prices for users depending on the search they perform. Whether for a product or service, this tool offers a list of results with images, title, price and, of course, the name of the e-commerce.
How does it work? Easy. The moment you go into a browser like Google and do a search for a product like “HP Computer,” Google Shopping does its job. In this way, you receive a variety of results that allow you to compare prices of different e-commerce that have that product.
Benefits of Google Shopping
Now that you know what Google Shopping is, we present a series of benefits that it brings to your e-commerce and that will help you improve the visibility of your store:
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- You can increase the traffic of your website: Acquiring user input that will become potential customers.
- Generate lead improvement: Listed as the essential foundation for a prosperous business within digital marketing.
- Promote sales in your e-commerce: Because it works like another of Google’s tools, AdWords. Each click that the product of your store receives generates a profit.
- Provides greater visibility.
Steps to add Google Shopping in PrestaShop
Now that you know all the benefits you can get with Google Shopping, you will surely wonder how to use the Google Shopping module in PrestaShop for your e-commerce.
Don’t worry! Because we have focused on bringing you a simple step by step, so that you can use this module and its features in your favor.
You just need to follow these steps and make Google Shopping in PrestaShop the best advertising ally for your e-commerce, thanks to the visibility and the breadth of traffic it generates.
Create a Google Merchant account
To take full advantage of the opportunity to increase your website’s advertising on Google, Google Merchant Center offers the option of creating an account as the first step to success. Also, It is so simple that you only need to fill out a form and complete certain requirements that validate the products offered by your store.
Likewise, Google will take into account your products and will be able to recognize your brand to generate greater visibility, managing to give them greater publicity. With greater ease of administration, you can achieve a greater reach in the search of millions of users, related to your products.
To continue with the process it is important to create a Google Adwords account. Thanks to her, Google can convert paid campaigns into detailed analyzes of the benefits obtained by your e-commerce. And it’s easy to set up.
Configure Google Merchant module
Once you have purchased the Google Merchant module and verified that you have the compatible version of PrestaShop, you can start configuring it. You can do it in different ways, but starting with installing the addon makes creating your e-commerce feed a simple task.
When the installation is complete, you can access the Basic Settings to manage various parameters such as:
- The URL of your website.
- Type of products that you can find in your e-commerce.
- Type of currency you receive.
- Number of products per cycle, mostly left at the standard number (200).
Thanks to the “Flow management” option, you can choose a wide variety of brands or options that will be part of the feed that you submit to Google to promote your products. You will also be able to manage all the products that must be included, whether they are in stock or out of stock.
- It is important to enter the EAN code of all the products you decide to choose.
And the most important thing is that, To upload the catalog with all the products and activate them, you need to export the information with the module. For that, the Cron task is the tool that will help you keep the catalog updated while you add articles to your website.
Finally, you will obtain a .xml type file that you must use in your Google Merchant platform, completing a correct configuration of the module.
Check your website
Verifying your website is quite simple and essential to be able to take advantage of the sea of opportunities that Google Merchant offers. To complete your configuration, you can make use of three types of means to verify your web page and they are:
- Make use of HTML on your web page.
- Use your Google Analytics account.
- Link Google Tag Manager with the account you are using.
Of course, although you will be able to finish the configuration and access the export of your product catalog. It will be necessary to wait for Google verification for a few days.
How do I upload my products to Google Merchant?
To make your experience much easier, you only need to complete the last step. How can you upload your entire product catalog to Google Merchant? Easy. Access your PrestaShop Google Merchant module once you have your account set up and copy the URL that the Cron Task gives you.
With the correct configuration, this link will be placed to become a feed created in Google Marchant. Also, It will be constantly renewed to update any changes to your website.
Google Shopping Modules for PrestaShop
Working with an e-commerce and achieving the desired visibility requires the use of tools to facilitate the task. In the case of the Google Shopping modules in PrestaShop that you can buy and integrate into said platform, these tools are at your fingertips. And for that, we present you two indispensable modules of Google Shopping in PrestaShop that you must obtain:
- Google Ads Conversion Tracking Module: This module helps improve the visibility of your website through profitable Google Ads campaigns. And it even optimizes the paid positioning of your products and analyzes the activity of your e-commerce.
- Google Merchant Module: With a quick investment in the visibility of your website, you can receive a greater number of users or potential customers. In addition, it is the module that will help you display and sell your products, with the increase in traffic on your website.
And if you want to find a larger number of modules, PrestaShop Addons Marketplace is the ideal place for you. There you can find all the modules that suit your needs and promote the visibility that your e-commerce needs. In the same way that the Google Shopping modules in PrestaShop do.
If you want to know more about how to develop your web project in PrestaShop, do not hesitate to contact us. In we are and we can shape your new website.
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