Providing the right user experience can make all the difference in getting conversions from you. Given the a good experience gives users the confidence to take actions that happen to be the goal of a business. And with Lookback you can achieve that.
What is Lookback and what exactly is it for?
Lookback is known as a tool that allows users to record mobile UX interactions, providing much more efficient management. Basically, hosts information including voice, video, and user interaction with the screen through a device.
Thanks to it, it is possible to obtain an analysis of usability and better strategies for web optimization can be established. Since that is the ultimate goal, Lookback offers you the necessary tools to improve the number of conversions on your website.
How does Lookback work?
This tool works quite simply, considering that it is responsible for capturing the mobile activity of website users. This includes the interaction they have within the page, the voice and the face of the person who evaluates. With all these functions you can perform an analysis on the UX and obtain great benefits.
In addition, it works easily on web pages, applications and more, allowing you to capture complete information about the user’s experience on a mobile device.
Compatible devices
One of the great advantages of using Lookback is that it works with a large number of devices, facilitating the research process. Among the options you have, you can find:
- iOS: From version 8+.
- YOU x10.10+
- Android: From version 5.0 or up to the latest.
This is because it is a tool that seeks to work only with the most recent versions of iPhone or Android. Also, it requires jailbreak settings for iPhone owners.
It is also important to note that this tool requires a video upload once the recording is finished. However, this may take a long time depending on the length of the recording.
And to fix it, offers the opportunity to upload the video only with a Wi-Fi connection. That way you can upload it when the network is much more stable, without the need to spend a lot of time uploading said video.
Benefits of recording users for your UX
Now. Why should I record users for the UX? Easy, Thanks to all the benefits it provides, you will be able to have a better approach to what users want. For this reason, we have collected the benefits that Lookback offers for a website, as follows:
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- It allows you to investigate the user experience in different methods, whether on a web page or an application: This helps to receive an efficient evaluation of elements of the web that need to be tested, to understand the reception it has. Thanks to this benefit you can know if a change satisfies your users or not.
- It is easy to use: So it is possible to manage and evaluate a user experience quite easily.
- Helps analyze web usability: Studying the use of certain elements by users.
- You don’t need other tools.
And since you already know how this tool works with all the conveniences, you can effectively use it to collect user experience. Furthermore, Lookback can be easily used to obtain complete recordings during user interactions with the web, on any device.
Lookback will help you analyze user behavior on a website and improve conversions. At , like , we can improve the performance of your website. Get in touch with us to start as soon as possible.
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