The work of manage different social media accounts it requires a certain organization when it comes to programming, answering customer queries, monitoring content, checking metrics, etc. There are social network management tools, which aim to make this type of task easier. It is the case of hoot-suite and in this post, we are going to tell you how you can get the most out of it.
What is HootSuite?
hoot-suite is a tool that is designed to facilitate the task of managing social networks. It is a platform that centralizes the management of different social accounts, from an easy-to-use and intuitive interface. Compatible with all kinds of social networks, it becomes the perfect ally for any Community Manager, allowing a complete view in the same panel.
Although it is a payment toolhas the possibility that you can rmake a certain free period, where you can check the usefulness of all its features. If you finally decide on one of its payment plans, you have different possibilities, depending on the number of accounts and social networks you manage. This allows it to adapt to all types of companies or marketing agencies.
What is Hoot Suite for?
hoot-suite It makes it easy for you to manage different profiles on social networks, concentrating all this in a single panel. You can access it to manage your accounts, both from a computer or from a mobile device, making it as easy as possible for you to use it from anywhere. Here are some of the main functions that you can start taking advantage of now:
Social Network Monitoring
Having control of your accounts on social networks will help you keep track of everything that is happening on them. hoot-suite It allows you to control mentions, retweets, likes, followers and much more, in a simple glance, from several panels.
this without a doubt will facilitate the monitoring work, since you will be able to control the different panels that you are interested in showing according to each social network. Thus, you will be able to obtain all the necessary information in a very simple way.
In addition, you will also have a panel where view the inbox of each of your social networks, thus having control at all times, the messages of your users. This will facilitate the task when carrying out better customer service from social networks, since in a single interface, you will have all the comments and messages from each of your social networks monitored.
Programming and publication of content
From Hootsuite you have the possibility to post and schedule each of your posts. It offers access to a multitude of social platforms, being able to connect them with the tool to publish your content in a synchronized manner. In addition, you have a calendar that will help you organize and schedule each of your publications.
Social Network Analysis
Another option that the tools have is the possibility of carry out complete reports on your social networks. You will be able to view the performance of your accounts during a specific period of time, as well as the different publications made, which will allow you to make decisions about the suitability of your content, publication hours, types of formats, etc. Again, all this from the same platform, concentrating the analysis of all your social networks in Hootsuite.
Advantages of using it in your Social Media strategy
hoot-suite offers you the possibility of managing all your accounts from the same platform. If you have not yet decided on this tool for managing your social networks, we will tell you some advantages that it could undoubtedly bring you:
- Save management times in social networks, which can be dedicated to other tasks of creativity or creation of valuable content.
- It offers you the possibility of adapting to everything from content formats in social networks. In addition, it has connections in most social networks that currently exist, so you can connect all your social networks.
- Post your content on time of day when your audience is most present. The programming of publications will allow you to have this issue under control at all times.
- Manage different social media accountsmonitors its contents and answers messages centrally.
- Analyze your results togetheradapting your strategy according to the data extracted from the different social reports.
- Monitor in real time everything that is happening on your social channels. If at any time a , it will be the fastest way to act.
- Offers a better customer servicesince you will control all kinds of messages from a single panel.
- set a publication schedule that allows you to view your content together on the different social channels of your brand.
Now that you know the different possibilities and benefits of starting to use hoot-suite in the management of your social networks, we recommend that you do not hesitate to try the free version to verify it, being able to later switch to one of its payment plans, depending on your needs and those of your company.
In , we work on the management and creation of content on your brand’s social networks. What one of the many tools we use is hoot-suite. If you want more information about how we can work with your brand so that it acquires notoriety in social networks, do not hesitate to contact us. contact us.
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