If you want to have a custom eCommerce, WooCommerce is your best alternative to achieve it. But… What is WooCommerce? The answer is quite simple. This is a tool, as well as a WordPress plugin, known for
Basically, this plugin helps users to start creating their own online store, forthat offers all the tools to manage all the important points for the creation of said online store.
Thanks to its growing popularity as a WordPress plugin, it is one of the most reliable options to make your website an online store. In addition to offering a constant update to help position your website. Keep reading if you want to know how to create your online store and optimize it for SEO.
What can I do in WooCommerce?
Surely you will wonder what WooCommerce is for and why use it for create an online store with wordpress. Considering that it is one of the most used, trusted and updated plugins today, the chances of creating a successful online store are quite high.
WooCommerce has a simple function to create your shop page, access to the most popular payment methods, tax systems and more. Thanks to this wonderful plugin, you can add unlimited products to your store and place each of its details without problem.
It is one of the most used tools in the world, because 30% of online stores use WooCommerce. And it currently has more than 32 million downloads, taking 3 million activations that allow its use in different online stores. Thanks to its use you can do a lot of things such as:
- The sale of physical products nationally or internationally.
- Sale of digital products.
- Sale of products belonging to other stores.
- Add buttons to buy any product from your store.
- Start events that sell tickets on the web.
- Create a process for subscribers and get paid on a routine basis.
- Split content for users with or without special membership.
Advantages of WooCommerce
Given the fact that WooCommerce has been so well received by the public, it must have some kind of benefit that helps its users. And that is why we have brought you the following advantages of WooCommerce, being clear reasons to use it:
- It has a fairly simple interface to understand.
- It does not require a lot of experience.
- You can learn how to use it in conjunction with learning about WordPress.
- It allows you to customize the content, form and design of your online store.
- Adapts to new functions through other plugins.
- Because it is easier, it is cheaper when hiring a web developer.
SEO for WooCommerce. How can I position my online store?
Thanks to the boom that WooCommerce has had, thousands of users have asked themselves the question of how to position an online store when using it. So that it is possible to enjoy each of its benefits and also access a good web positioning, in the search results.
SEO is one of the essential features that every browser like Google takes into account. And when it comes to using WooCommerce as the means to create your online store, improving SEO is the key to success and sales within it.
That is why We have brought you a series of aspects to consider to make your online store stand out from the competition. Not only making use of such an important plugin for WordPress, but also applying some tips that improve the SEO for WooCommerce.
Do a keyword study
Keywords are the focus of attention of browsers and the content of an online store. Through the keywords you know what the content of the store is and it is an important feature when improving SEO for WooCommerce.
If you want to sell a product and capture the attention of a potential customer, keywords are what will help you. Since it is necessary to focus on the way in which the client would search for said product to establish the keyword.
With the help of some tools, this step turns out to be much easier because they study the potential keywords for you. Among the best-known free and paid options are:
- The Google Ads word planner.
- SEMrush.
- Google Trends.
- Keywords Everywhere.
A good Sitemap is the key
The structure of an online store is what helps the user to improve their experience and spend more time buying than understanding the web. That is why it is important that after having the keywords, the categories are defined and groups of products are created for a correct organization.
Remember that organized information attracts a user more than an overly complex web page.
Build friendly URLs
Changing URLs to look a bit simpler also helps the user better understand a web page. And WooCommerce offers some links that might seem unfriendly because of the number of words you can add.
Nevertheless, it is possible to opt for a better structure that helps to obtain friendly URLs to adjust it in the best way. If you want to change your structure, go to the Settings section, Permalinks and choose a friendly word to replace the one in the Optional section.
Although this is easier to do, it is possible to remove this base category section of the URL with another plugin.
Importance of category pages
Although having a friendly URL is quite functional, it takes deeper steps to optimize it and attract users. In this case, everything is based on the content that is used so that, when searching for a service, the user finds exactly what they are looking for.
For that, category pages are implemented that help to use keywords with a large number of searches or volumes. If generalized categories are used, it is possible to attract a greater number of users with a well-executed structure.
If you have a theme that contains large categories based on your previous keyword search, this is the best way to use them. And through them you can develop subcategories that help users find a much more specific service or product.
For what reason? If your online store is about shoes and your category is women’s shoes, a more specific subcategory could be: Low ladies shoes. That is when you will have a guarantee that the user is really interested in the product, for finding specifically what he is looking for.
The most important thing is not to ignore the titles and meta descriptions that make it easier for the user to understand the content of the page without opening it. If it is attractive enough, they will help a greater number of users decide to learn more and if you have a special offer, even better.
Make your product file stand out
A good description will always be the main way to achieve the sale of a product without much effort. All users decide to take the time to read the features, the price and recognize the level of experience that the store has.
If you have a product that has a competitive price, a detailed but not very extensive description and a feature that differentiates you, you increase your sales. Try to use your own strategic descriptions and use your own photos to give it an original touch that makes a difference.
Avoid duplicate content
There is nothing that can be penalized more for browsers like Google than duplicate content. So it is important to avoid it at all costs, ensuring that all content is as original as possible without plagiarism.
Duplicating the content of your supplier can also be a big mistake and it is important to know how to use the categories to locate the products. So as to avoid the loss of potential customers.
Optimize the loading speed of your website
As mentioned before, no user likes to spend more time loading a page than making a purchase. The world is in a constant flux of opportunity, so most people want to get things done as quickly as possible.
That is where the loading speed of your website mainly influences, because no matter what traffic you have you would miss out on having a very slow speed. Users are attracted by fast, well-optimized pages and Google benefits them with better positioning.
If you want to improve the loading speed of your WooCommerce store and avoid traffic leakage within it, it is best to acquire features such as:
- An efficient hosting.
- Optimized templates that help the web load fast.
- Less use of plugins, because less is more in the case of loading speed.
- Remember to optimize images, because they are the most important feature on a website and play an essential role.
- Make use of a plugin to compress and for the cache, which allows to reduce the weight of the web.
Use SEO plugins for WooCommerce
In addition to all these steps, it is possible to use a series of SEO plugins for WooCommerce that are perfectly adapted to this function. The best known are:
- Yoast SEO: The most popular and most trusted so far.
- RankMath: The second in greatest demand, which offers great benefits.
- All-in-One SEO Pack: Although it turns out to be a bit more complex, it is one of the most complete plugins that you can use.
- The SEO Frameworks: This plugin is simpler, but has fewer options to use. However, it is at the level to be used on the simplest websites without complications.
responsive design
Having a responsive design allows you to acquire a greater number of users because it is the best way for your online store to look good on each device. Thanks to such designs, the user will be able to access to buy in your store from any device and enjoy a complete experience.
Nobody wants to enter a web page from a mobile and have to constantly move the page, because it only has a desktop version. This loses the interest of the user and improving it helps it to be viewed more comfortably.
Create a blog and work content marketing
Another alternative that will allow you to make the most of SEO in WooCommerce is the creation of a blog.
The word that defines content marketing is attract and that is what you will achieve by creating content for your blog, positioning topics of value for your store and attracting potential customers to increase sales.
WooCommerce is the greatest solution you will find for creation of an online store successful that offers facilities to users.
You can visit our blog where you will find this and others. And if you want more information, in , like , we will be happy to help you. Contact us and create your online store now.
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