In the last articles of the blog we have been analyzing very interesting tools for SEO like or . Today we are going to talk about Crazy Egg, a tool as simple as it is useful that is used to visualize where the users of our website click on a page. This tool can be very interesting when you are redesigning your website or a certain page, such as a landing page where you are going to direct the traffic of your campaigns.
What does Crazy Egg do?
Crazy Egg allows us to obtain a heat map superimposed on our page indicating where users click, also through another heat map, we will be able to know the number of users who scroll within one of our pages. In the heat map, the most clicked elements appear in a bright red color, while the least used elements appear in a cooler color, blue. According to the color scale of warmer or colder, we can identify the links and places on our website that arouse the user’s attention the most.
Why is Crazy Egg useful?
Crazy Egg It is a very useful tool that can be used, for example, to carry out A/B tests, to discover distracting elements on our website, replace or delete elements on the page that we discover are not being used, find out if a certain element or button is big enough… In short, there are a large number of different functionalities for which this tool can be very useful. In general, it serves anyone who wants to fully optimize any page of their site based on the behavior of users when using it.
In industries like e-commerce, changing a button’s size or adding an element can substantially change the conversion rate of a page. Thanks to Crazy Egg we can have real data on how users interact with our page to be able to later modify it, so it is a tool to take into account in a web page optimization process.
In addition to heat maps and scroll maps, Crazy egg offers us confetti-style maps that allow us to see exactly where all the users who have entered our website have clicked in a given period of time. In this way we can see the clicks of our users segmented by various metrics that are easy to enter and view.
What is its cost?
Crazy Egg It has a 30-day trial period in which we can use the product completely free of charge. After this they have subscription plans from 9 dollars per month in which you can make a certain number of queries depending on your plan.
Where to get it?
In you have more information about costs, but if you have any additional questions do not forget to leave us a comment.
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