Have you tried to undertake marketing strategies for your social networks and have not been successful? Well, in this post we will tell you about a tool that will be very useful and effective for your personal brand: Google Ads.
What is Google Ads? It is the Google platform that is used to manage ad campaigns in the means available to you. There are two sets of media where the ads are displayed. On the one hand, you have the pages that are owned by Google, such as the search engine, YouTube, Gmail, Google Maps, mobile applications and a long etcetera.
How does Google Ads work?
Google Ads works through an auction system in which you must offer a sum of money to opt for a specific number of clicks for your ad. For this you must offer a quality ad because not only offering a good offer will suffice. If you still don’t understand how Google Ads works, you should know that it is necessary to follow a series of steps and learn some aspects of this platform:
How much does Google Ads cost?
The established cost to manage and maintain a Google Ads campaign that has been running for some time is 100 euros per month. If you are going to create a campaign from scratch, the price varies and it would cost 200 euros during the first months.
How to create an account in Google Ads?
Creating an account in Google Ads is very simple, the first thing you should do is to link your Gmail email that you want to link to the Ads account and your website.
After this Google will guide you through a series of steps offering all the details you need to create your Ads account. You must enter a series of data and if you wish, create a test campaign to start and learn how to use the platform. The information that Google requires has to do with the company that owns the ad and the payment methods that you will use.
How to create an ad correctly?
The ad in Google Ads is divided into four parts. Here we tell you what they are and some of their characteristics so that you can be able to differentiate them:
- final url: This is the address that the user will go to once they click on the ad. This address will not appear directly in the article, it will be presented as a hyperlink to your website.
- Title: It is the first line of the ad, but its registration is made in 2 lines of 30 characters, which will be separated by a hyphen in the title.
- Road: A “dummy” but short address displayed in green. It automatically includes the registered web page in the final URL and allows you to include two subcategories with 15 characters.
- Description: These are the lines of text below with a maximum size of 80 characters.
Where will Google Ads be seen?
Google Ads ads can be displayed in different formats. Here are some of the most used:
- in searches: By consulting certain words in Google your website will be at the top of the SERP.
- banners: These are ads that can be seen at the top or on the sides of a blog or web page. They can also be pop-up ads.
- audiovisual: On YouTube by cutting before or during the videos. The duration of the advertisement will depend on the cost you are willing to assume.
Why is Google Ads so effective?
What is Adwords and why is it useful? this advertising will help you sell more, and lets you know how many people you reach (impressions), how many of these people are interested in you (clicks), and how many people agree to buy (conversions).
The user is inquiring at that moment about your product or service, so it is not like in other types of advertising that the client is not interested in the ad but rather the same user searches for the products and services that you are providing.
How does billing work in Google Ads?
Google Ads is billed each month starting on the day you purchased your campaign. Google Ads automatically renews on the same day each month unless you cancel. In that case, you should know that your account will remain active until the end of the last month that you included in your plan.
If you decide to change to a cheaper package, this will take effect from the billing period that follows. The current campaign will be active until the end of the month for which you have made your payment. If you upgrade to a larger package, your current campaign will be immediately replaced with the new one.
Can I advertise internationally with Google Ads?
There is a big difference between launching campaigns in your own country or launching them in foreign countries, for this you must take into account several elements that can affect their performance such as schedules, languages and different currencies.
Beyond that There is no type of impediment by Google Ads for you to advertise in foreign countries.
What is CPC or pay per click advertising?
The cost per click (CPC) It is a form of payment for online ads in which you only pay when the user clicks on the ad.. This is an important advantage for the creator of the ad because he will not have to pay anything for ads that appear on a certain website until the user navigates through the link.
Is Google Adwords and Google Ads the same?
Definitely, Google Ads and Google Adwords are the same thingonly the name of the platform was changed and updated. In summary, Adwords campaigns have positioned themselves as one of the fastest growing tools in terms of digital marketing. Start taking advantage of the great advantages it offers you!
We hope this article has been very useful for you. If you have any contribution to offer or want to know more about how to carry out a campaign in Google Ads, do not hesitate to contact us through our comment box. Your opinion is very important for us!
In we are one specialized in digital marketing solutions. If you want more information on how to optimize your campaigns to the maximum and attract quality leads, do not hesitate to contact us.
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