The scores or stars that your business receives can have a very important effect on how it is perceived by other users. The British online marketing agency, , carried out, as it has been doing annually, one in which, out of a total of 2,000 people asked, they drew very interesting conclusions about how people perceive our business depending on the stars it has.
As expected, businesses with a lower rating or score are the most likely to lose customers beforehand. The key is to understand how these scores affect our business.
The main jump or difference is between receiving 3/5 and 2/5 stars. If businesses with three stars would be used by 72% of those surveyed, when moving to two stars only 27% of those surveyed would use the services of that business.
As you can see in the attached image, these are the results:
- 92% of users would use local businesses with 4 stars.
- 72% of users would use local businesses with 3 stars.
- 27% of users would use local businesses with 2 stars.
- 13% of users would use local businesses with 4 stars.
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This indicates the strength of user reviews of the use of our business, both on Google Plus and on other opinion websites. that allow it, such as the well-known , or Booking.com
Delving deeper into the study, we can find that if we differentiate between male and female genders, there are hardly any differences in the influence of scores on consumption habits. We only find that women are more likely to use 3 and 4 star businesses more (75% and 94% respectively).
Regarding age differences, the main difference found is that businesses with 2 stars will attract less people over 55 years of age. These are more likely to go to businesses with 3 stars or more.
Opinion
These results reinforce the importance of not only getting a high volume of ratings and reviews, but also focusing on the quality and rating of these. One of the keys to achieving this is to remain very attentive to all the scores we receive. Both positive and, above all, negative, in order to “stop” the dissatisfied customer, reflect on his dissatisfaction and try as much as possible to solve it.
There are also techniques to get more reviews on Google Plus Local. If you are interested in learning more about this, you just have to read this article about
You can read the Bright Local article at the following link
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