Have you already discovered the multiple benefits of performing advertising on Facebook Ads on a professional way? If you didn’t already know, Business Manager is the right platform for you to manage your advertising campaigns on social networks. Find out and why you should use this online advertising tool!
What is an advertising account for?
The ad accounts They are an essential element for any Facebook Ads campaign. In it you can manage all your campaigns, associated with specific social profiles. In addition, they allow us to carry out a more professional control in the management of ads, since we have access to the history of campaigns and we can configure different payment methods and tax data, depending on different clients.
To manage ads it will be necessary to do it from a specific advertising account. Setting it up from scratch is quick and easy. Once you have successfully created your Business Manager account, the time has come to . In this post we are going to teach you How to create an advertising account in Facebook Ads. Let’s start!
Step by step to create an advertising account in Facebook Ads
In just a few steps you can learn to set up a new ad account in Facebook Ads. Thanks to it we will be able to impact the desired target with our advertising content, thus enhancing your brand and your online sales.
Setting up the new ad account
Once you have accessed your Business Manager, go to the “Business Configuration” section. Once there, in the list on the left side of your screen, locate the “Accounts” section and click where “Advertising Accounts” appears. Click on the blue button that says “Add” and then “Create a new advertising account”.
After this, the option will appear where you can add the main data of your account. Such as the name you are going to give it, the time zone and the type of currency. Once you have established these data, click on “Next”.
Add new payment method
Right now your advertising account is already created. The time has come to configure the payment details associated with the account. Click on “Add payment information” and fill in your main tax information, payment method and bank details.
Your new ad account is now ready to go live! Now you have the option to add to it, the corresponding people you want to have access to it.
How to create a new pixel in Facebook Ads
The pixel will serve to measure the performance of your campaigns, once users have reached your website. A new advertising account requires the creation of a pixel associated with it. Next we will see how to create a new pixel in facebook ads.
Under “Business Settings”, look in the list on the left side of your screen for “Data Sources”. In this drop-down, click on Pixels. Press the blue button that says “Add”. Include the name you will give your pixel to identify it and the main URL of your website, if you wish. Click “Continue”
Your pixel has already been created! Facebook will then provide you with the code you need to install on your website, as well as if you want to do it through other methods, such as Tag Manager. In addition, you have the possibility of indicating an email where Facebook will send you the steps to follow to install the pixel on your website.
Once you have created the pixel, you can configure it for your new ad account. Go into your new pixel and click “Open in Event Manager”. In this section you can see the main events that take place on your website based on the activity of your campaigns. Go to the “Settings” section and under “Ad Accounts”, share it with the new account you just created. Once you have installed the pixel on your website, it will be ready to be used in your Facebook ad campaigns.
Now that you know how to create a new account, the time has come for you to try advertising on Facebook Ads. In We carry out the optimization and management of campaigns on social networks such as . Do not hesitate to contact us if you need more information.
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