Google has been waiting to collect enough feedback from the community and conduct the relevant research to officially launch a new revamped version of Google Ads, released 13 years ago, called Google Ads Editor.
But to begin with, if you haven’t heard of Google Ads Editor before, you’re about to discover one of the most practical and essential tools for managing your SEM campaigns.
In addition to being a browser, Google is one of the search engines that provides a large number of free tools for marketing. Among the most outstanding that we can name, is Google Ads Editor, an ideal option to carry out a series of more than necessary procedures.
But… What is Google Ads Editor? We can easily define this tool as the ideal option to manage Google Adwords advertising campaigns. The best thing is that it turns out to be completely free and you can download it to use it in the Google browser.
Thanks to its procedures, you can work more easily and manage your campaigns without the need for an internet connection. Through it you will be able to optimize the work of your Google Ads accounts without many complications.
What is Google Ads Editor?
When it comes to managing advertising campaigns, we always try to find a practical tool that makes our daily work easier and helps us optimize our time.
This is the case of the Adwords editor or the Adwords editor, a free tool, owned by Google, whose main objective is to offer an alternative for the daily management of SEM campaigns in a more productive and efficient way.
Now that we know what this tool is about, we need to define what Google Ads Editor is for. Being a tool that manages PPC campaigns, it helps to obtain a series of benefits with functions such as:
- Manage the bids on various desired keywords, either to increase or reduce them as appropriate.
- Manage large sections of the campaigns to manage some of its areas, managing to edit it to your needs.
- Modify the match type of keywords in bulk.
- Perform massive management in different aspects of the campaign, allowing you to modify even elements such as the URL.
- Duplicate entire campaigns and send them later to adCenter.
It is important to note that Google Ads Editor helps to quickly generate a structure. Therefore, allows campaigns with high volumes or that have massive modifications to be created within:
- Your ad groups or ads in general.
- The keywords you have.
- Any element that conforms it.
Once you finish managing each of the desired features, this tool allows you to submit it to the platform. So you can work offline to be able to make all the desired changes before Google Ads receives them.
How to use Google Ads Editor?
Considering that Google Ads Editor allows you to save time despite the large number of campaigns you may have, it is essential to learn how to use it. And that’s why we’ve taken the time to learn about the most effective ways to use Google Ads Editor safely.
Next, you will be able to know the step by step of how to install this wonderful tool to obtain its management benefits. And you will learn how to use Google Ads Editor in a reliable way.
Download and install Google Ads Editor
In order to download this software, you need to go to the official Google Ads website and select the “download now” option. Once the download is finished, you can proceed to install the program and select the language in which you want to use it.
Link your account
When linking your Google Ads account with Google Ads Editor you need to open the program and download your account in it. For that, you need:
- Select the “add” button, located just at the top left of the program.
- Choose the “open in browser to login” option, after a pop-up appears.
- Check the access that our email has to the account to download.
- Choose the account to use and give Google access to our account. At the end you will be given an authentication code.
- Copy the code in a Google Ads Editor pop-up tab, and proceed to accept.
- Choose among the accounts shown in a list the one that will be downloaded.
- Select the “all campaigns” option, so that all the necessary elements can be downloaded from the Google Ads account. Then select the “accept” button.
- Wait for the graphic to finish showing the download process and then the account will open.
Bells
The campaign menu is among the available sections in the Google Ads Editor interface. There you will find all the campaigns you have and the adgroups created. Clicking on any one can bring up a number of ad groups.
Manage
The second menu available in the tool’s interface is the administration panel, located at the bottom left. Thanks to this section it is possible to obtain access to the levels of the account, among which are:
- Bells.
- Ad groups.
- Keywords and segmentation.
- Advertisements.
- Ad extensions.
Each one has precise information according to the type of level selected.
display options
The third menu available is the display options, capable of displaying the information that was previously selected. This means that when you select a campaign “x” and a level “x”, this menu will allow you to see the results for those selected categories. In addition, it helps you to visualize:
- What are the ads that a group has and the keywords within a campaign.
- Organized information of each of the elements.
- Summary information about the configuration of the elements.
Publisher Settings
The last but not least of the menus available in the Google Ads Editor interface is the editor settings. Given its role, it is possible to observe the configuration options of an element previously selected in the previous menus.
If you select an element within the display options, then this menu will help you to obtain detailed information about its configuration. Among the procedures that you can find are:
- Name.
- Max CPC.
- Bid modifiers, to increase or decrease.
- Other characteristics that you can modify.
Since we already understand what Google Ads Editor is and what it is for, we can start a job using this tool without any problem. You can easily add your account to the software and carry out all kinds of massive management of your Google Ads campaigns to create an effective structure.
And best of all, you do not need to invest, because it is a tool created by Google that is completely free.
Why should you start using Google Ads Editor?
This editor has many advantages, to highlight that of working offline, but it also has some others that you may not know about and that could interest you and help you.
- First, allows us to work offline in order to optimize our time. This gives us the possibility to download the campaigns and manage them independently, being able to choose the most appropriate moment to implement changes.
- Enables large-scale changes to be made quickly and more conveniently. It allows us to clone campaigns, move ads or ad groups, and even change keyword match types.
- Make a security copy. It allows us to export the necessary information from our account.
- keyword strategies. The editor allows us to automatically generate keywords by combining different terms, as well as obtain suggestions related to a given website.
Differences of Google Ads Editor compared to the Adwords editor
Now that you know what it is and how it can help us, it’s time to find out what advantages Google Ads Editor v.1 gives us compared to AdWords Editor?
- Cross-account management, saving time.
Currently, Google Ads Editor allows us to work with different Google Ads accounts at the same time from a single window, even if they live in different MCCs, no problem. For example, you can easily add the same set of Keywords to different accounts at the same time. Previously, this was not possible, you could only make changes with the editor in the UI for a single account at a given time, which meant spending more time on the same tasks.
- Improved overall design and ease of use.
Noting the difficulties that users had in remembering where each program setting was located and in order to help navigate its functions, the interface has been improved, becoming easier and more intuitive. Users can execute their tasks more quickly as they have an editing panel on the right of the screen to improve scanning capacity as well as a new search function that allows you to quickly find the campaign you are working with.
What other new features does Google Ads Editor bring us?
- From now on, video ads and campaigns are easier to manage. Google Ads Editor, for example, has full support for non-skippable video campaigns, bumper ad creation, and the ability to add call-to-action fields to TrueView in-stream ads. In addition, bumper ads are included in video campaigns.
- Improved the way to manage Smart Bidding goals. When running a Smart Bidding campaign, whether switching to a new strategy or keeping current ad groups, the new publisher displays a recommended CPA target.
- Allows you to see the recommended daily budgetsand thus guarantees us not to lose impressions due to budget restrictions.
- Responsive ads. The new editor will alert you if there is no RSA in an ad group that has an expanded text ad enabled.
- Warns about ads that are not being taken advantage of and could be improved.
- Audience targeting and exclusion regarding campaigns smart-display.
- Message extensions compatibility.
- Management account-level conversion and call reporting with one setup.
To conclude this article, as you may have seen, this application is highly appreciated in this industry and we work very hard to make it as useful and dynamic as possible. In we are one get in touch with us and we will advise you in this regard.
Facebook Comments
Disqus