Google Ads is one of the largest online advertising networks in the world. This is why they must ensure that all advertising accounts always meet the standards required by them. As there is a large volume of advertisers, it is normal for accounts to be suspended for very different reasons. In this article we are going to explain the most common reasons why Google Ads accounts are suspended and the different solutions that you can carry out.
First considerations before a communication of a suspended Google Ads account
My first advice is to stay calm, many suspensions are not final and have a solution. That is, Google is putting your account on hold because it thinks there is something you need to fix. My second advice in this case would be to inform you. Before contacting Google, find out exactly the reason for the suspension, write down what communication they are sending you and find out what part of your advertising account is affecting this point.
Top reasons for Google Ads account suspension
Among the main reasons why Google Ads accounts are suspended, we find the following:
Outstanding balance
Reason: It is possible that we have an amount of money pending payment to Google and that Google has not been able to process this payment. If after notifying us, this balance remains outstanding for a certain period of time, Google may suspend the account.
Solution: It’s simple, go to the billing part, check the amount pending payment and process the payment. It may be that the card you were using has failed and you need to put a new one.
Improper use of promotional codes
Reason: Google Ads provides promotional codes with free credit to be able to advertise to new advertisers. However, there are times when using the trick of opening new accounts several times, some advertisers make fraudulent use of these codes.
Solution: This one is a bit more complicated as it is an iteration of doing something that is wrong. My advice in this case would be to manually contact Google Ads to request a review.
Repeated offenses
Reason: Google Ads has policies that as advertisers we must comply with. If our account has repeated violations of non-compliance with these policies, it may be the case that Google Ads decides to suspend our account.
Solution: Contact Google Ads by phone and request a review. Depending on the violations and repetition, you may or may not be able to use your account again.
Violation of advertising policy
Reason: Google Ads has a pretty strict policy on what can and cannot be advertised. We remind you that the Google Ads policy does not allow advertising content of a sexual nature, medicines, alcoholic beverages, gambling, political issues, bets…
Solution: Carefully review how you are violating the Google Ads advertising policies. Request an account review or contact Google Ads by phone.
If you want to know in depth the advertising policy of Google Ads,
Unauthorized access
Reason: If Google Ads detects suspicious access to your account, for example from an unauthorized person, it could suspend your account. The reason for this suspension has to do with the protection of your account.
Solution: In this case, the most normal thing is that with the access of an authorized user or simply by contacting Google Ads, the problem is solved.
suspicious payments
Reason: Google Ads detects that you’re paying for advertising with a suspicious payment method, such as a stolen or fake card.
Solution: Contact Google Ads or review payment methods.
What ways do you have to contact Google Ads?
There are several options:
- You can contact by
- You can fill out a letter of consideration for having breached the advertising policies of Google Ads.
- You may
What can you proactively do to avoid suspensions?
- Check your advertising campaigns and the notifications section daily to make sure that nothing is pending.
- Always try to comply with the advertising policies of Google Ads.
- Activate notifications so that in case of billing problems, announcements, etc… you receive a notification by email and you can act immediately.
Final thoughts
An account suspension is something quite serious that ideally we recommend you always avoid both as a client and as an agency. That is why the advice to be proactive and try at all costs whenever it is something that does not happen. On the other hand, think of this as non-definitive and solvable in many cases. The best option always before a Google Ads account suspension is that even if you manage to solve it, take it as a source of learning for future campaigns.
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