One of the most important elements that most captures our attention, both in Amazon search results and in the product page itself, is the image. According to several visual tracking studies, it is the point where we first focus our eyes, to later read more details about the product. As we have been reviewing for some articles, Amazon is a marketplace full of possibilities but also very competitive. With this article we want to teach you the requirements and best practices for the images of your product or listing on Amazon. By the way, if you haven’t read the article yet, I recommend you do. I also invite you to discover in this post.
Technical requirements for images on Amazon
First things first, without meeting these requirements we will never be able to carry out the following steps. Take your time to make sure that before you order or save the images, you have them done. It can be quite annoying, that at the last minute you cannot upload your products due to an error in these formats. You can always check the
- Image dimensions: The recommended minimum is 1,000 pixels in height or ideal width 2,560 pixels in width.
- Background: The main image of the product must be blank.
- Format: JPEG, PNG, GIF or TIFF.
- color mode: RGB and CMYK are accepted.
- Framework: The product should occupy 85% of the photo frame in the main image.
- Others: No watermarks, logos or mannequins can be included.
- Image name: You must include the ASIN, JAN, EAN, ISBN or UPC code.
Remember that the main image of a product is not allowed to have additional text or information for users. This must be from the product and nothing else.
An example of how to present the image for a product. It is a mosquito net, which is already complicated to present without a bottom, but the seller has removed it perfectly:
Watch out for error codes
In case you have not met any of the requirements that Amazon asks for when uploading your photos or images, they may give you an error code. These correspond to size, focus, content and other errors. you can find the
Here are some of the most common mistakes when uploading product images to Amazon:
1. Poor image quality The image does not meet Amazon’s quality requirements.
2. Product out of focus.
3. Product scanned or photographed unprofessionally.
4. Product too small in the image.
5. The product does not appear on a white background.
6. The product is shown inside the packaging.
7. Additional products shown.
8. Lack of information to facilitate the purchase decision.
9. The product does not match the ASIN.
10. Wrong ASIN or variant.
11. Invalid file extension.
12. The image file is corrupt or the file format is not as expected.
13. The image is too small.
14. There is already an official image for this product.
15. A duplicate image has been uploaded.
16. Unknown internal error.
17. An image with identical ASIN and variant is already queued for review.
Unless you like to see the products of the supermarket without glasses, do not upload blurred photos of your products to Amazon.
The more, the better (But always of quality)
The minimum is to launch an image per product, there are sellers who are content with three. We recommend putting at least five images, but if you can more, the better. Be creative and put yourself in the shoes of the person who is viewing your product. Do not take only the front image, think about the back, other angles, detail photos that you are interested in highlighting. Remember that you will have to assign a priority order, for example, everything that is very close-up photos would be left for after those from other angles.
For example with clothing or bag themes, it can be interesting to show the inside. It can also be a good idea to put images of people wearing your garment or accessory in different positions. Keep in mind that one of the main doubts before buying a garment is the question of “how it will fit me”.
Always quality images
A poor or poorly cropped image can put a user off. Keep in mind that as we mentioned before, it is one of the parts of the product sheet where we focus the most. It is also one of the main elements for which the user will click on your product in search results.
We always recommend using professional photographers who are concerned about using the correct lighting, different angles, editing correctly or framing well. Anyone can take a photo, but taking a good photo is not that easy. In addition to that, on Amazon it is not allowed to substitute images for illustrations.
Offer additional information that you consider relevant in the secondary images
Offering additional information about benefits, operation or guarantees can be very interesting if you do it in the additional photos. You can include icons indicating extra information that, although it is in the product description, should be highlighted in the images to ensure that the user reads it.
In this example you can see that the seller has decided to take advantage of the images to show some advantages:
Size (proportional) does matter
Even if you have specified the measurements of your product in the product description, we recommend you add an image of your product compared to another that the user knows. For example, if it is a food utensil, with some food, if it is a towel with a person, etc… This will avoid returns because the size is not correct since it will help the user at first glance to get an idea of how much measure. Remember that no user reads the entire description of your product.
watch the space
It is normal that trying to reach that 85% that the product must cover within the main image, you have the risk of getting out of the frame. This can have a very bad effect on the user or even be rejected by Amazon.
Take the opportunity to show other products from your range
The other day talking to an Amazon seller, he told me that he always added a secondary image with the product and others in the range. This one in particular sells cycling socks and in this way it tried to increase the interest of the user who is already seeing its product in other designs it offers. I think it’s a great idea, since it is also quite simple, with an image in which several of your products appear, you can apply it equally to those products that appear. Without having the need to create a new specific image.
Do you follow all these practices? You already know that you can leave us your opinion and we will be happy to answer you. Thank you!
Facebook Comments
Disqus