Geolocation of Images and its Importance for SEO –

When establishing a marketing strategy, it is necessary to take into account the most relevant factors for Google, such as the geolocation of images. Since we live in an age where images play an essential role for SEO globally. And more when it comes to improving Local SEO.

To learn more about image geolocation and the benefits it offers, as well as the means by which you can achieve it, read on. Here’s how to include this great aspect in your marketing strategy for more benefits.

What is image geolocation?

The first thing you need to know is what photo geolocation is and it is a technique that helps local SEO today. Basically, translates as the opportunity to know the location of a photograph according to the coordinates where it was taken. All this with the intention that the user can make use of said information.

With the help of current technology, this process is quite simple. Since most devices today have a GPS that helps to have the location of each user. Although in this case, it is used to localize an image and help Local SEO.

Benefits of geolocating photos

Since you already know what the geolocation of a photo is, it is necessary to highlight the benefits it brings:

• It helps browsers like Google to locate a business through images on a website or social networks.
• Improves Local SEO, by identifying businesses through photographs.
• It allows knowing the location of branches through images, services and products.
• Access more customers for a business.

How to geolocate your photos and images?

The benefits of geolocating images are quite extensive. That is why we explain how to geolocate photos so that you can acquire each one of them through simple programs or tools. It should be noted that these programs are free.

Geolocate your images with Geolmgr

GeoImgr is one of the best through image geolocation. Also, It works online, which facilitates the process of working with it, because you have access from any device. And you can take it everywhere with you, only with internet access.

Process

To be able to geolocate images with this wonderful tool, it is necessary to follow a series of steps. For that reason, We present the appropriate procedure to be able to use it in the best way:

• Upload the image you are going to geolocate. It must be of good quality and relevant to your target users so that your content is relevant. So it works well for the marketing strategy.
• Select the address on the map. Locate the image in the coordinates you want and if you want help, Google Maps can be a suitable means to carry out the process. If you have the exact coordinates, you can enter them below.
• Download the geolocated image. You can verify that the information has been added correctly in the image properties.
• Check the information in the “file information” section. There you should see the appropriate coordinates and according to the location of Google Maps. They must be the same to avoid errors.
• Upload the photo and make sure the names are according to SEO. That way you can help optimize the content of your website through that small detail.

And now that you know how to carry out the process for geolocating images, you can put it into practice. In a way that greatly benefits your current marketing strategy.

If you’ve come this far, don’t forget to visit our website where you’ll find much more information about social networks, search engine optimization and many more tools and posts.