As you may already know for the past few years, Google Ads has been in constant flux. One of the most important parts of Google’s advertising system will affect the Google Partners program starting in June 2020.
Video 🎥: What changes in the Google Partner Program in 2020?
What is the Google Partner Program?
The program was created to certify agencies that met Google’s best practices. In this way, anyone who needed advertising could know if the agency they want to hire has this badge or not. In this way, the agency gains credibility and trust with its client. In addition to this, Google gave exclusive access to beta features within as well as specific training for Google Partner agencies.
Why a change in the Google Partner program?
With the creation of the Google Premier Partners program, the American giant decided to differentiate the Premier agencies within the Partner agencies. In other words, agencies that, even within the Partners program, had characteristics superior to the rest of the agencies in terms of billing and practices, and therefore these agencies were given a higher level of support.
It goes without saying that the agencies that remained as Google Partners without being Premier, literally fell into oblivion since Google took away much of the support they had.
What are the new requirements to be a Google Partner in 2020?
Account Performance:
What is considered account performance will change as of June 2020. Until now, it was considered income from your company’s customers and their loyalty. Starting in 2020, account performance will be taken into account based on the recommendations that Google offers you within each account and whether or not you apply them correctly.
Keep in mind that if you make a point of ignoring recommendations, they won’t count towards account performance. That is, you better not ignore them. If you decide not to apply them, you have to justify why.
In general, I see this change as very positive. As we already know, Google Ads optimization intelligence is increasing and therefore they want us to review all the recommendations that can help us grow accounts.
Investment in advertising:
Until June 2020, to be a Google Partner, having a monthly investment of $10,000 between your MCC accounts was enough. As of June 2020, the minimum monthly advertising investment will be 20,000 euros.
Certifications
Before June 2020, having a certified user was enough to comply with the part of . As of June 2020 you must have at least 50% of the users of your agency certified.
How can you know if your agency complies right now or not?
It’s easy, enter your MCC and in the left menu you have the option to click on “Partner Program” there you have more information. Luck!
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