Last November on the Moz blog a . Stay tuned, because although they are ordered from greater to lesser importance, each and every one of them is essential for you to reach the top of local Google search results.
1) Correct Category:
Choose the correct category for your business in the process of creating your Google + page.
2) Search city address:
Your business will always have a better chance of appearing if searches are made from your city or include your city in the search query.
3) NAP consistency when cited by other websites:
NAP consistency (Name, Address and Telephone) means that whenever your business is being quoted, it is done in the same way.
4) Authorities of the webs quote you:
That the name of your business and address appears on authority websites is very important to position it in local results. It is also vital that you also have mentions in local websites or directories.
5) NAP on your website:
NAP (Name, Address and Phone Number) consistency on your website. It is important that you include your name, address, and phone number on the page you are linking to from Google Plus. So to improve local results it is recommended to link it from all pages. For example Footer or Header.
6) Number of Citations:
The more times your name, address and telephone number are being mentioned on other websites, the better results you will get in local results.
7) Authority of your domain:
The more authority your domain has, the easier it will be for you to rank in local search results.
8) Verified local page:
You must have your Google Plus Local page verified. You can do it both by phone and by letter. In this post you can find more information.
9) Meta Title:
It is advisable to add the city where your business is located on the page that is linked to from your Google Plus profile.
10) Proximity to the center of the city or town:
The closer your business address is to Google’s designated center for that town or city, the more likely you are to appear in local results.
11) Quantity and quality of links pointing to your domain:
Links help build the authority of your domain, a proper link building strategy is vital for proper positioning in Google.
12) Number of reviews or reviews on Google Places:
Google Places reviews will help you achieve better positioning, learn in this post how to get them.
13) Keywords in your business name:
If the name of your business includes keywords, it will be easier to position for example: “Dentista Gonzalez” or “Taller Mecánico Perez”
14) Citations on relevant local pages:
Get specific pages in your town or city that have high authority to cite your NAP.
15) Proximity of your business to the search device:
The closer your business is to the search engine, the easier it will be for you to appear in search results.
16) Number of Citations from relevant websites in your sector:
Get relevant pages in your sector to cite your NAP to improve your local positioning.
17) Phone prefix on your Google Plus page:
Use a landline phone instead of a mobile phone as the contact phone number on your Google Plus page.
18) Include your city in your Meta Titles:
It is recommended as a best practice to put the name of your city in your meta titles, for example «Clínica Dental Suarez in Madrid»
19) Reviews or reviews in third parties:
Reviews on sites like tripadvisor or yelp are not as important as Google Places reviews, but they will always help you rank.
20) Authority of the page linked to from your company’s profile on Google Plus.
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