Times change the behavior of online users and limiting yourself to just the classic landing page with a contact form is not enough. The ways of communicating with companies through the Internet are not only limited to email, but chat or chatbot is becoming more and more common. Within the possibilities of chatting is WhatsApp, the queen application within instant messaging services. Taking advantage of this option within your campaigns is a very flexible option to manage requests for information from potential stakeholders in your products or services.
As you may already know, Facebook bought WhatsApp a few years ago. This fact makes the integration of WhatsApp within your advertising campaigns even more simple and intuitive. In today’s post we are going to explain step by step how to create WhatsApp ads in your Facebook Ads campaigns. An option that can help you raise those important conversion rates. Remember that if you need help in the process of creating this type of advertisement you can always contact our .
What do you need to create WhatsApp ads in Facebook Ads?
Most important of all, you will obviously need a Facebook page for your company (fanpage), as well as an advertising account. Remember that you would also need to have a company account on WhatsApp to be able to manage user messages. If you are interested in knowing a little more about it, I recommend that you read this post.
What steps do you have to follow to create WhatsApp ads in Facebook Ads?
Link your WhatsApp account and Facebook Ads
Go to your company’s Facebook page, then click on settings and on the left choose WhatsApp. Later you will have to choose a country. Once you have followed these steps you have to write your number and click on send code. They will send you a code to the phone that you will later have to put in this part of Facebook configuration.
Create a campaign within your ad account
The first step will be to create a campaign within Facebook Ads. Remember that the WhatsApp option is available for these types of campaigns:
- traffic
- conversions
- scope goals
- brand recognition
- interaction
- video plays
Remember that you will have to assign a budget to your advertising campaign and save it.
If you are running traffic or conversion campaigns, follow these steps:
- Later it will ask you to create an ad group, remember that you will have to specify the audience you want to target.
- Once you have created the campaign and the ad group, within the creation of ads. When you give the type of ads select “click to send message”.
- Click on the Messaging applications section, select WhatsApp.
- Later finish configuring the rest of the ad by completing its configuration
- Post.
If you’re creating a campaign for reach, brand awareness, engagement, or video view goals, follow these steps:
- Create your ad group: Choose your audience, placements, budget, and schedule, and click Next.
- Under Links, click Add Website URL.
- Add the URL of your company’s website.
- Under Call to action, select Send WhatsApp message and select your page with the connected WhatsApp number from the dropdown.
- Post.
What are the advantages of using WhatsApp in your campaigns with Facebook Ads?
Improve conversion rates
There are different market studies that indicate that using it within your advertising campaigns will improve your conversion rates. Be careful, this must always be taken with tweezers, what works in one sector may not work in another.
Improve the customer experience
For the client, there are many advantages to being able to communicate with WhatsApp since it adds flexibility, speed and real-time response. This improves the overall customer experience as we can respond to your needs almost instantly.
You can save predefined messages
When using a business account, remember that you can always save predefined messages to greet the customer or ask any necessary questions. This will save you a lot of time from writing repeated messages.
Competition
Although more and more companies are incorporating this strategy into their digital plan, it is still a market to explore. Therefore, it can be an excellent opportunity to be present and may your strategy gain a lot of strength.
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