How much does it cost to advertise on Facebook? Perhaps this is one of the questions that first came to mind if you are thinking about invest in advertising. The reality is that there are different factors to take into account in order to determine how much an advertisement costs on Facebook Ads. Regardless of that, it is recommended that you know how much you should invest in Facebook, thus being able to achieve the optimization of your campaigns. Keep reading and we will tell you everything you need to know about it!
How much does it cost to advertise on Facebook Ads?
It is recommended that you keep in mind that what really matters is not the price of your ads, but rather the benefit that said campaign is capable of bringing you. Your goal is that your ads are profitable, depending on the strategy you are using. To determine this, we have the ROAS o Return on Advertising Investment. A fact that will indicate the effectiveness of our campaigns. In this way, the higher ROAS, the better results in your campaigns.
At this point you need to know how the ad auction on Facebook Ads, since depending on it, the type of ads that will be shown to the chosen public in the . Here we must take into account different aspects:
- The offer: The bid that the advertiser is willing to assume.
- Ad Relevance: Its quality and relevance for the selected audience.
- Ad projection: Estimated share of actions to determine which ad is most likely to receive high engagement.
To this we must add the Facebook advertising algorithm, capable of deciding what the user sees, when they see it and from which advertiser. Therefore, it is an element that also indirectly influences the price of advertising.
Prices of ads on Facebook Ads
The budget, the quality of our ads and the chosen audience will be key factors to know how much does it cost to advertise on facebook. Only by considering these elements as a whole can we determine the price of the ads on Facebook Ads. Here we tell you which are the most influential in the price of your campaigns:
The audience you are targeting
Knowing your audience as much as possible is essential to optimize your campaigns. We recommend that you take your time in selecting your buyer person, an ideal customer that your ads would target. This will help you to know their needs, fears and objectives, being able to design the message of your campaigns based on them.
The work of segmentation of your campaigns will play a key role. Facebook wants users to spend as much time as possible on the platform. This is possible, if you are shown those advertisements that are most related to your interests. Take into account the age, gender, interests and behavior of your potential customers, since it will help you further limit the cost of your ads, since they will be shown to the right audience.
Professional experience
The experience managing advertising campaigns, it is certainly a point to take into account in cost savings. Advertising on social networks requires a thorough knowledge of the tools, since it is a practice based on a trial and error method. And this practice is only achieved based on experience.
Ad placement
In Facebook Ads we can choose different locations where our ads are shown: feed, stories, streaming videos, etc. You choose where you want your ads to appear. The more competition a certain location has, the cost of advertising will generally be higher.
The bid strategy
Like Google Ads, advertising on Facebook works through a bidding system. Depending on the desired result, you will be willing to pay an amount. It is a way to establish the maximum to be paid for each action.
- May be set by number of impressions (CPM) or cost per thousand impressionss: You will pay each time your ad is viewed a thousand times.
- Or it can be set by clicks (CPC) or cost per click: You will pay for each click that is made on your ad.
- If it’s about getting new fans or app installs, you can set the cost per action (CPA)in which you will define the maximum cost established for said action.
It is also possible that you decide to use the automatic bidding system, where Facebook will optimize our budget to achieve better results.
The design of your ads
Another point that you must take into account for your advertising to be effective is to make sure that your ad is attractive to users. The quality of the ads has some influence on the price of advertising. If you do not take care of the design or your message is not appropriate, you run the risk that the impact of your ad will be less, not converting and therefore increasing the price of your campaign.
We recommend that you pay special attention to the visual design of your campaign, include a persuasive headline and attractive copy, as well as a call to action. All these elements will influence the ad quality.
The objectives of your campaign
Depending on the objective of our campaign, Facebook will show the ad to those users most likely to be able to carry out said action. This will determine the price of the campaign, since it will depend on the chosen objective. We can distinguish between:
- Recognition: It is focused on the coldest part of the funnel, an audience that still does not know us.
- Consideration: A moderate traffic, which has already interacted with us on occasion.
- Conversion: An audience that is in the final section of the sales funnel, which would have shown interest in the purchase.
Timing of your campaigns
Depending on the time of year you decide to launch your ad campaign, its cost could increase or decrease. There are times of the year when companies invest a higher amount in advertising, translating into a greater demand for advertising space, and therefore, in a increase in the price of advertisements.
Activity sector
The sector in which your business is located will determine the competition that exists in it. Facebook ads work from an auction system, where several companies compete for the same audience in the same ad space. Thus, the number of competitors will affect the price of your ad.
Now that you know the different factors that can influence the price of your campaigns and how much does it cost to advertise on facebook, we recommend that you experiment until you maximize the return on your investment. In we have a specialized team of professionals who work to maximize your . Do not hesitate to contact us if you need more information about it.
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