Do you know the rules for conducting giveaways on Instagram? –

It is possible that every time you browse social networks, you come across publications of brands that carry out raffles of their products or services among their online community. Although there are very varied dynamics for this type of action, you should know that not all of them are valid, and that is that each social network has a very clear policy on this type of promotion, and must follow a series of guidelines and rules that brands must comply.

It is essential to know the regulations on sweepstakes on social networks, when implementing this type of promotional actions, since this will prevent your account from being penalized, or even deactivated.

If you are thinking of doing a raffle on the social networks of your brand or company, in this post we tell you about the legal requirements that you must comply with. In this way, you will be able to carry out this type of action satisfactorily, without fear of breaching any promotion policy. More specifically, we will focus on the rules for conducting giveaways on the Instagram social network.

Find out how to get your social media promotions right!

Differences between sweepstakes and contest

Mainly, it is necessary that we define the concept correctly, since the terms sweepstakes and contest should not be used interchangeably when talking about social media promotions.

Lottery

A raffle will refer to the action of raffling, so that the winner will be selected by means of a random methodology. In this way, when we talk about a draw, the winner or winners will be obtained randomly among all the participants.

Contest

When we refer to a contest, competition comes into play. The winner or winners will be determined based on different competitive factors: objective points, votes obtained, selection of a jury, etc. In addition, it can be said that it has a greater degree of involvement or demand for its participants than in the case of the draw.

What are the rules for running giveaways on Instagram?

As we have mentioned before, each social network applies different regulations in the case of draws and promotions that can be carried out on it. In the case of Instagramshares many of its requirements with Facebook, however there are some aspects that we must highlight:

What actions does the regulation allow?

As for the rules for conducting giveaways on Instagram, you need to define the way users have to participate in it. In this way, Instagram contemplates a series of actions that you can incorporate into the requirements to participate in the draw of this social network. Mainly they are:

To mention to one or several friends in the comments of the publication in question.
Comment the announcement of the draw.
Use of a hashtagseither in the comments of the publication or in the case of identifying a photo that the user uploads to their Instagram profile.
Although Instagram will not penalize you if you establish as a participation requirement follow your account, yes, you should keep in mind that this type of interactions in a very frequent way in your account, can raise suspicions, being reviewed by the platform. In addition, this requirement must be checked manually.
You can ask users to give like to publicationbut you won’t be able to check it automatically.

What other aspects do you not consider?

If you use this type of action when carrying out your promotions, you should know that you will be the only one responsible for guaranteeing the lawful operation of the same. This means, to communicate the official rules, conditions and requirements or compliance with regulations that affect the promotion and the prizes offered in it. Also, you won’t be able to ask users to tag themselves in certain content, nor do it yourself in an erroneous way.

On the other hand, you must include a full instagram waiver of all responsibility on the part of each participant, as well as the recognition that it is not sponsored by the social network. Instagram will not offer you help when managing your promotion, nor will they be able to advise you in the event that the user must authorize you to use their content, or how they should do it.

What should you indicate in the legal bases of the draw?

In all draws, it is important to have clear, well-defined and visible legal bases for the participants. In the case of Instagram, since it does not allow us to include links, unless it is sponsored content, we recommend you use the biography section of your profile. In it you can directly attach the link to them.

These must contain all the necessary information for the proper development of the promotion. Among the main points to include, we comment on the following:

identify yourself as the organizer of the draw.
The participation must be freewithout any cost being necessary.
Indicates the territorial scope where the draw is established and the requirements of participation in it.
You must specify when does it start and end the participation period.
Indicate which is the reward of the draw and its worth.
make public how the prize will be communicated and delivered. You can broadcast the winners page on your social profiles, so that the participants can verify that the election has been made randomly.
Indicates who is responsible for the file data Collect and their purpose.
Issue a certificate of validity to the winner of the draw.
If it is necessary to share the publication of the winner in question, you will need the express authorization so that he can give you his image rights.
You must indicate the possibility of extension or suspension of the draw, for certain reasons of force majeure.
In addition, there may be users who are disqualified, if they fail to comply with the rules of the draw, therefore choosing a substitute. Explain this mechanism to your participants.

Now that you know the main legal requirements and rules for conducting giveaways on Instagram, We recommend that you plan this type of publication well. Think about what your community might like and create an engaging post. The more transparent the dynamics of participation, the greater security it will give users.

In We work the promotion of the social networks of your business. If you are thinking about how you can boost your publications to get a greater engagement by your audience, do not hesitate to contact