Until now in recent articles we have already shown The creation of a campaign correctly segmented to the public that interests you is one of the keys to its success.
Now that you know how to do this, the most important thing remains and that is the video. Choosing the right video to promote on Youtube is the basis of any campaign. The wrong choice of it can lead to throwing away all your investment. What is the use of your target audience seeing you if what you are showing is not interesting?
We give you the best tips to create your video to be advertised on YouTube:
1) Duration:
The maximum recommended length of the video is no more than 30 seconds. Keep in mind that your video can be shown In stream, which are the advertising videos that appear in front of other videos. We can always be tempted to try to tell more about our company or services with more video footage. But in this case we ask you to put yourself in the user’s shoes: When you see an advertising video on YouTube that lasts 2 or 3 minutes, what is your first instinct? Effectively skipping the video because it’s too long and you want to watch the video. Think you have 10 seconds to capture your audience. Little time, right? Well, those ten seconds are decisive since this is where the user makes the decision whether to continue watching your video or not. Another statistic says that if during the first 30 seconds you have not captured the decision of the person who is watching your video, you will have lost 33% of your audience.
2) When should your brand or logo appear:
We recommend that your brand or logo appear during the first 5 seconds of the video. Keep in mind that for the in-stream ad format, users will always see this by obligation. So if they skip your video after this time, you have two advantages: The first is that you won’t have to pay and the second is that they already know your brand.
3) Content:
By now you may be wondering what content format do I choose? What is the best way to present my videos? As I have heard say more than once “Good content can come in a wide variety of different formats.” Always keep this premise in mind. One of the most important keys within the content for me is whether to choose real recorded image or motion graphics. Videos with motion graphics give great flexibility when it comes to presenting your content, and it is also proven that they capture the viewer’s attention in a more direct way. Also keep in mind that a video in motion graphics explaining how the software you sell works is much more visual than the fact that someone from your company appears explaining it.
4) Sound:
The poor brother of the image. How many times have we seen videos with an incredible image where the sound is not heard well? Having good sound quality is key. For this It is essential to make sure that the speaking voices and others have been recorded and edited correctly. Also think about adding a soundtrack to your video that is in line with the message you are offering.
5) Message:
One of the most important parts What should I say in my video? As we have seen in the first point, we must be quick to tell what we want. We always recommend focusing on two super important parts: The first is that the user clearly understands the service or product you offer. For this you must have captured their attention from the beginning. This can be talking in your video about problems that your service can solve to later focus on explaining what your company does or what your service does. It is always recommended rather than focusing on explaining what you do, for example “I do online marketing” to focus on explaining the benefit to the user “I can increase sales to your website from Google”.
6) Video formats:
Youtube accepts the following video formats:
- .MOV
- .MPEG4
- .AVI
- .WMV
- .MPEGPS
- .FLV
- 3GPP
- WebM
If you don’t have it in any of these formats, it is also another very interesting tool that can help you change the format of your video.
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