How to Sell on Google Shopping in 2022 – – Wingdings Translator Online

If you have come this far, it is very likely that you have an online store and that one of your main objectives is increase your brand visibility in order to sell your main products. then you want to know how to sell on google shopping. It doesn’t matter if you sell croquettes or socks, your objective is to sell and you want to be where your customers look for you. So far all clear.

However, Where do your customers look when they want to buy? In Google. Today we want to formally introduce you to Google Shopping, a Google platform with which you can sell your products. Come on, grab paper, pen and a lot of desire. Let’s start!

What is Google Shopping?

Before I start with all the details about how to sell on google shopping, it’s good to know what Google Shopping is and how it came about. I don’t want to put a lot of sheet metal on you, it’s just so we don’t skip any steps that may interest you 😊

Lets start by the beginning.

According to Google itself, Google Shopping is a platform for “new product discovery experience” which aims to promote e-commerce through Product Listing Ads (PLA), which are a series of advertisements in product file format (image, brief description, price, store, size) that appear organically during a search. These ads are usually displayed at the top right of the screen, at the top of the first page of results, or in the 🔖 Shopping tab.

If you do a search for socks, it will surely appear like this.

We can define Google Shopping as a showcase with a sample of products from different online storesso it also acts as a comparison tool, providing information such as images of the items searched, names or addresses of the store and, above all, the price at which they are sold.🤑

By clicking on the 🔖Shopping tab, you will be presented with many more cool socks options that are nothing more than search-related products, known as Shopping Ads.

Why should you sell on Google Shopping?

Although the SEO of your website is beastly and your online store is in the first organic positions of the SERPs, sales are not guaranteed. Whether we like it or not, the majority of users who visit your website will probably enter have a look.

However, by advertising on Google Shopping, you will make it more likely your audience will come in to see your product and hopefully click on it.

These are some of the Advantages of using Google Shopping:

Greater opportunity to sell. Google Shopping not only shows your products to platform users but also to your potential customers.
low investment. Google Shopping is a free service that can be combined with Google Ads to create campaigns, which allows you to take advantage of the advertising investment due to the high visibility it offers.
Attractive format for users. Product listings on Google Shopping are designed to show users all the information they need about a product. Images, prices and basic details are displayed in a way that users can immediately get a lot of information, making the purchase process faster.

–Stop giving tips and tell me how I can sell on Google Shopping.

Your wish is my command.

How does Google Shopping work?

Google Shopping is not a marketplace like Aliexpress or Amazon. is more a product directory displaying articles for potential customers and directs them to your website. In other words, as long as you have your online store, Google will show your products to people who might be interested.

Surely at this point you will be thinking that everything is very nice and where is the trick.

Well, there isn’t. (Really). Google Shopping is FREE.🥳

Exactly, you read that right: Google Shopping is free. From this October 2020, this Google’s advertising platform is completely free and accessible worldwide. A wonderful opportunity that you should not miss.

Google assured with its official statement, that “…In the same way that we do not charge websites for being part of Google’s organic results, the product listings of retailers will also be able to appear in Shopping results at no cost. Paid listings on Google Shopping will continue to appear in ad slots and will continue to function just like current Shopping ads…”

In addition, according to Google, online stores that have used Google Shopping have obtained more or less twice as many visits to your web pagesbeing the SMEs and small businesses that have seen the largest increases in traffic since free Google Shopping was enabled.

How to sell on Google Shopping step by step

#1. Open your account in Google Merchant center

For advertise your products through Google Shopping for freeyou must first create your account . This platform is where you will upload your products and where you can monitor and control their performance in detail (product status, clicks received, most viewed products…).

#two. Configuration of shipping costs

The next step is determine shipping price and taxes. This is necessary for your products to be listed for sale and advertised for free on Google Shopping. To do this you have to go to > Tools > Shipping and Returns. You will then need to add a new “Shipping Service” that includes your name, work area, delivery time, and shipping price.

#3. Enable Google Shopping for free

Once you have entered the most important data of your company and configured the shipping costs, the most fun moment arrives: start promoting your products. To do this, in the control panel, in the left column, you must go to «Growth» -> «Program Management», once inside you must enable the section called «Show your products online for free through the platforms of Google”. That is all. Now all you have to upload is your product feed.

#5 Upload and configure your product feed

In the right column of the Google Merchant Center dashboard, you need to go to “Products” > “Sources” and click on the “+” to add a new product. Next, you’ll need to follow a few simple setup steps.

Finally, you will be at the last step to upload the product feed. The way your product feed loads depends on which CMS you use (WordPress, Prestashop, Shopify… etc.). In these cases there are free plugins and modules that will automatically and quickly create a file of all your products and the associated information: (Name, price, photo, description…). Once you have the product feed, all you have to do is upload it to Google Merchant and wait for the platform to digest it.

#6. Start selling!

This is the step you like the most, right? You have completed all the steps successfully and your products increase your visibility. It is a matter of days before that visibility and the traffic received attract users who convert into sales.

Disclaimer. First of all, we must realize that this whole world is much more complex than one seems to expect. A guide that teaches you how to sell on Google Shopping It does not guarantee success if you do not have the necessary knowledge of digital marketing, but like ours to lead your campaigns, it does.