Currently, there is a wide range of SEO tools, each with a series of features and functions. Nevertheless, moz-pro is worldwide, SEO referencesince inside it includes a lot of functionalities.
moz-prothe paid version of Moz, unifies a lot of functions, which is why it is considered to be one of the of your website. So if you are looking for one, Moz Pro is ideal.
Next, This post explains everything you need to know about the tool moz-profrom its features to its benefits.
What is Moz Pro?
moz-pro is one of the best paid SEO tools and one of the most demanded for digital marketing today due to its wide range of functions it offers. Initially, it was focused on web positioning Google, but later it began to provide tools to guarantee the user a better experience. What does this mean? that its main objective is to offer a complete service to improve the three parts of a website: positioning, content and design.
its core is Moz Analytics, from where all functions are controlled. If you connect with Google Analytics, provides quite beneficial data. They are the following:
- Web traffic data and its origin.
- Breakdown of search traffic by keywords.
- On-page optimization.
- Social media data and interactions. incoming links.
- Mentions of the brand and keywords that may be of interest to us.
Source
Rand Fishkinone of the great SEO eminences, founded in 2004 SEOMozhowever, it was in 2007 when he decided to launch his first payment tool: Moz Pro. Over the years, it has evolved to achieve more features and get improvements and extensions.
Therefore, today it is considered one of the most complete SEO tools that are offered, since it includes in a single tool a diversity of functionalities that other tools have separately.
MozPro Features
Next, we explain several features that the Moz Pro tool has and their benefits and, although some are more complex than others, they all provide great benefits and data for SEO improvement in the different pages that make up your website. They are the following:
Fresh Web Explorer
It is a tool for monitoring mentions on the Internet. What does this mean? By entering the words that interest us, the tool will inform us on which Internet pages they are displayed. This is very useful if we mention:
- A mark: we will be able to know on which web pages or social networks the mention of our brand appears. With this mention, topics related to link building or monitoring the reputation of our brand on the Internet are known.
- Keyword: to know where the keywords of the sector that interests us are mentioned.
- Competition: It is important to monitor our competitors, to know where they appear in order to control them. This is of great interest to launch new link building strategies.
Also, Fresh Web Explorer It gives the possibility of using a series of regular expressions to be able to better segment searches and be able to go to what really interests us. This means that if we want to remove a specific word or website from our search, this function allows us to do so.
campaigns
This function is related to the bells and help in collection of data based on web optimizationcrawling, and a host of other important metrics (rankings and web links).
Its objective is to obtain all the necessary information to apply effective SEO strategies on a web page, and it is that data is essential when it comes to knowing the effectiveness of strategies and being able to make decisions.
Thanks to Moz Pro campaigns, it will be easier for you to see which are the weaknesses of your website that are damaging the traffic that arrives.
RankTracker
It is a very useful tool because it shows us in which position our website is located and compares it with the position of the previous week. In addition, this tool allows us to segment according to the search engine we want (Google, Yahoo or Bing).
On Page Grader
It is responsible for defining optimization level of a website. And how it works? It focuses on the target keywords to know in which tabs of your website they fit best. In addition, it allows to recognize if the web has weak points that must be improved.
In its analysis, it also studies the title, the accessibility to search engines, the canonical, the meta description, the content, the URL, the links, the alt and the heading.
Other features
can we talk about a bar that is installed in your browser and that offers valuable data on a website at an SEO level.
It is worth mentioning that it is not a function accessible from the Moz Pro version, but it is worth having to have a more complete SEO job.
How much does Moz Pro cost?
It has two plans and, depending on what interests you, one or the other will suit you:
- standard plan: for $99 per month.
- Premium Plan: for $599 per month.
In summary
moz-pro It is one of the best tools for design and text, since it encompasses in a single tool functions to work and analyze different parts of the web as well as knowing how the competition is doing.
Keep in mind that one of the most important things for a website to work properly and be successful is that all its tabs are optimized at the content and design level. Moz Pro allows you to solve all aspects with a single tool with different functions.
As you know, the SEO is the basis of success for anyone who wants to stand out digital marketing worldand Moz Pro has everything you need to perform analysis of web pages and be able to optimize them for better performance and visibility.
If you have any questions, don’t hesitate to contact with us.
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