When we work on a specific SEO project, it is essential to have previously carried out an exhaustive industry study that we are going to cover, since this will largely define the audience to which we are going to address.
Today in our blog, we want to talk to you about a specific sector, the one that encompasses law firms and law firms. At the time of making SEO strategies for lawyersthere are some peculiarities that can help us further define our framework of action.
Keep reading if you want to know what they are about!
keyword strategy
The selection of keywords is one of the fundamental parts of any strategy of SEO for overwhelmed. It will try to search for those words or phrases that a potential client uses when searching for any of the services that we offer.
we must understand, how clients search for a law firm online, since in this way, we will extract these terms, to later work on their positioning. To do this, we recommend that you follow some guidelines:
- semantic breadth: We recommend that starting from certain matrix terms, you manage to create a tree of keywords, which can contain the different nomeclatures by which your service can be searched for. It is often useful to set the main branches of lawon which the office is specialized, and from there, we will be taking out what terms we can add to our Keyword Research.
- Long tail terms: Keep in mind that this sector includes a large number of very competitive terms. Therefore, if we want to make a hole for ourselves, it is convenient that from more generic terms, we can find long tail words, since it will be easier for us to appear when a user enters these terms in the search. You can include specific attributes about your service, for example.
- Geolocated Keywords: Although later we will stop to explain local SEO in detail, it is important that you know that in the case of law firms, it is usual for the search to be associated with a specific geographical area, which covers its radius of action.
Know the competition
It is recommended that when implementing our SEO strategy for law firms, let us previously define who may be our main competitors. We can carry out this search from the study of words that we have carried out, since in this way, we will get an idea of which terms are the most popular in the sector and who are in the first positions.
For this we recommend that, after having prepared the Keyword Research, you write down those competitors that occupy the first positions of results. This search must be carried out both from the organic results part, as well as from the part associated with the Local Pack.
With Google Chrome extensions, like Mozyou will be able to observe the DA (Domain Authority) and PA (Page Authority) of each one of those results, which will give you an idea of the difficulty when it comes to surpassing them.
Local SEO
Something that you cannot miss when doing SEO for a law firm, is to work on local positioning. We must understand that on many occasions, when searching for this type of service, the closeness. For this reason, it is important that we define our radius of action, locating those cities, towns or even neighborhoods, on which we can work on the SEO positioning of our website.
This will greatly help us Google My Business profile. It is a file of your business, which will allow you to include information, photographs and even user ratings. We recommend that you fill it out as much as possible with information and contact details, include photographs of your firm and define your main services.
This will allow you, with a good positioning at the local level, to appear in Google Maps for those users looking for a nearby lawyer.
Opinions and ratings
When a user performs a search on a law firm, one of the data that will be guided by will be the opinions of other clients. In addition, the search engines themselves will take this issue into account when giving relevance to your website.
Google My Business offers us the opportunity for users to leave a review about our service in the profile, obtaining a rating of up to 5 stars. Another option, which we can take into account, will be the incorporation of a widget, in our own web page, with the most outstanding opinions.
The good references of our clients, can become the definitive value of a user, when establishing a contact with our business. Take care of the valuations of your law firm, will be a key factor for success.
web architecture
Keep in mind the content organization that you show to the user on your website. This should be clean and clear, to ensure the best possible user experience. We recommend that you put yourself for a moment in the user’s shoes and analyze which aspects of your web architecture could be improved, so that a potential client will more easily find all the information they need to hire your service.
An example of this, it will be a section where you talk about the law firm, the main branches of law on which you are specialized or a contact form to speed up the conversion from the web.
offer trust
It is important that you keep in mind that clients hire people, therefore, it is good to show them who is behind them. You can include all kinds of information that helps humanize the web: information about the partners or members of the firm, experience, or even images of the firm. All this will help to offer greater security and confidence to our potential clients.
Expand your reach
We recommend that you detail what are the specialties of your firm, since this will help you win a greater number of key terms. Establish a section where you enter content about each of them, what aspects they cover and also mentioning those specific cases to which this type of right applies.
This will help make the information you display on your website more practical, making it available to all types of users.
Link Building Strategy
One of the factors that can determine the relevance of your website, is the strategy that we follow in terms of link building. On the one hand, external links will determine the authority that our website has within the sector. We recommend that you register in local directories, as well as in others more specific to your sector.
relevant content
When working on the strategy content marketing, you need to take into account what questions the user is asking, and in this way, be able to solve them. Review industry trends and look for topics on which users can search for information. If from them, they reach your website, you can become a reference.
Try creating a section on your website questions and answersbased on those questions that your customers consult the most, since it will be a way to attract interested traffic to your website.
Loading speed and responsive
We are witnessing an authentic digitization process. Mobile devices are increasingly encompassing organic searches. Therefore, it is essential that our website is optimized for all types of devices, thus guaranteeing a good user experience.
The speed of our siteit will also be another point to take into account, since if it does not load quickly, we will have lost the opportunity to get our services to a potential client.
Now that you know all the secrets SEO for lawyers, The time has come for you to start putting them into practice. In we are specialized in , taking your page to the top of organic searches. If you are looking for an SEO professional, do not hesitate to contact us.
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