The link building strategies They are one of the most important elements of SEO. However, it is also one of the most complex and difficult strategies to implement, although it may seem simple at first.
Years ago, the more links a site had, the more Google appreciated it. This led to the development of unethical tactics such as bulk link buying and other types of practices. black hat seo that led to the first positions of low quality pages.
This is now unthinkable.
As in the rest of SEO factors, the link building it also changes over time and we can carry out external linking best practices. In this article we will see how to do link building in 2022 and the main link building strategies to improve link building.
Reasons to make a Linkbuilding strategy in 2022
The main goal of the link building strategies is to increase the authority of a domain or website by generating links to it. Authority is an important factor in SEO because Google considers it the reference value of a website in a particular SEO niche.
Ultimately, the goal of implementing this strategy is that when doing a Google search, most people only look at the first result that appears in the search engine.
Therefore, our goal is to appear on the first page because users do not look beyond it.
When we carry out link building strategies, we do it to position our website by generating links that point to our website and that give us authority.
How to make a good Linkbuilding strategy in 2022
The step before starting a link building strategy it is to be clear that it is going to be used and that the environment in which it is going to be carried out is the right one. In other words, it does not matter if you have worked out a link building strategy, if your project is not prepared to receive external force with links, the strategy will not work.
That is why the previous step to the creation of a link building strategy will be a good job of SEO on page to achieve an optimal environment where our link building strategy is based.
How to create the optimal environment on your website for a successful link building strategy?
web architecture
The first is the web architecture, through which we will achieve that the authority is distributed among the most important pages. Having an efficient web architecture aligned with the business will benefit the link building strategy. If you find yourself in the case that, for development reasons, your website does not have a good web architecture or a correct information architecture, link building will help you level out a poor web architecture due to deep issues.
internal link
Before thinking of a external linking strategyit is best to make a internal linking review to see how the internal links are being used, as well as the anchor text used. This is important for Google to understand where the internal links themselves are going and what they mean.
anchor text
It is important to have optimized anchor text. Do all the anchors have to be the exact word for which we want to position? No, but we do at least have enough with the keyword for which we want to position a page. An anchor text will be the most natural, the more it is used in a sector, the better it is contextualized in the text and the more useful it is for the user.
project needs
Before all of the above is knowing the sector and the needs of the project. we have to get align link building strategy with customer needs and promote it as such. In other words, before starting with a linkbuilding strategy, we have to be clear about the roadmap of the global SEO strategy, as well as the needs of each client.
A link building strategy is worth nothing if it is not aligned with the global strategy of a business.
External links imply relevant signals in the eyes of Google. If we do a bad job with links, we can get links to pages that are blocked by robots and that do not interest us or, for example, it can also happen that with exact anchors on many pages we can generate cannibalizations in the content.
final tips
- Give the same importance to what we publish on our website as to what third parties publish on their own websites where they link to us. The better content we generate on third-party websites, the better they will rank, the more natural the links will be, the more traffic and greater reputation and leads we will receive.
- Take the opportunity to put links on websites where they are already linking to us. Ask those websites to give us an anchor that interests us or a follow link.
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