How to use Facebook Ads Library –

They are like a gold mine for those who want to succeed in digital marketing. Through social networks it is possible to access a large number of segmented audiences and achieve many conversions that increase profits. With Facebook Ads Library, the chances of increasing the impact of your ads are even greater.

It is for this reason that we have taken the time to design an article where you can learn all the details about Facebook Ads Library. And that way you can understand how it works, apply it and receive the benefits it can offer to improve a marketing strategy.

What is Facebook Ads Library?

Considering that social networks have become an ideal means to generate profits, creating ads through them is essential. And it can even be considered as one of the bases to be able to establish an efficient social media strategy.

However, Facebook Ads Library makes the whole ad process easy and lets you know how the competition is planning. This tool is nothing more than the Facebook Ads Library, the way in which advertisers create advertising for users of the social network.

Using Facebook Ads Library as part of a marketing strategy allows you to access all the ad content that a brand owns. Which means that you can comfortably spy on the competition and learn about their strategies through a complete ad section.

It is important to note that this type of tool is very useful and knowing what Facebook Ads Library is, we can begin to explain how to use it.

How to use Facebook ads Library to spy?

The main function of Facebook Ads Library is to display ads for a brand, business, or company. What can be translated as a clear way to spy on ads on Facebook and monitor the competition closely, through content that they themselves offer.

Given the relevance that Facebook Ads has for thousands of companies today, it is possible that a large number of users provide their marketing information. Also, The need for transparency in terms of advertising is becoming more important every day. And that is one of the factors that you want to achieve with Facebook Ads Library, allowing spying.

To be able to do it, it is necessary to follow some fairly simple steps that are ordered as follows:

Although there was previously a much faster way to view a brand’s ads, Facebook now offers other ways to achieve it. Among them we find:

• Select “see more” in the page transparency option within the brand profile. There you will find all the active ads in a simple way.
• Enter the Facebook Ads Library and there you will find all the advertisements that a specific brand has, including those published on other Facebook networks.

• Use proper filters

For added convenience in finding ads, Facebook Ads Library offers you the opportunity to search for ads using filters. Whether by name, by company or by the theme they have, it is possible to know all the ads that meet the chosen characteristics. In addition, you can understand the competition’s strategy a little better.

If you still have doubts, you have the option to see more details about advertising and there you will find extra information. These details may include its creation date, country of location, or who manages it.

In addition to viewing competitor Facebook ads, this tool allows you to access a wealth of informative data about the ads. Clearly, each data implies more content about the competition and can help you establish a better marketing strategy. For that reason, you can display information such as:

• Versions of the announcement, in addition to the disclaimer.
• Advertiser data.
• Data about the page serving the ad.
• Ad status (active or inactive). It also includes the date it was published.
• Number of impressions, better known as the number of times the ad was viewed.
• Investment. This way you will be able to know the amount that has been invested in said content.
• Details about ad targeting. You can easily include all kinds of information such as the location where the ad is displayed.

Other Simple Ways to Spy on Your Competition on Facebook

And if you think that’s it, there’s still a lot to learn about Facebook Ads Library, because there are other ways to spy on the competition. This ad library helps with other features, providing enough information to improve any strategy. Thanks to the following options you can easily spy on your competition:

• You can become a follower on the competition’s social networks: If you can keep other competitors close to you, there is a chance to gain accurate information about their strategy. By learning more details through their own social networks, you can adjust your strategies based on their success.

You can enter the role of a target client and learn in detail each of their services, offers and strategies. And you can even make a conversion in order to better understand their steps and do not forget to be present on their social networks. You can also subscribe to their newsletters to find out how they reach their target audience.

• Analyze the hidden information in your ads: Facebook is looking for a way to offer complete information to its users and thanks to that you can get extra details. But… How do they get them? In a simple way thanks to the menu option in the ad. You only need to select the option of… “Why am I seeing this?”.

Within this section you will be able to find the reason why the ad appears to you, having answers such as that you are a target customer for the company. Also, your location can also be a good explanation for such ads to appear to you.

The most important thing is that if you see the ads of the competition, you can know essential data, including segmentation. And this is of great help to be able to know more details about the strategy they use, because it allows them to understand their target audience.

conclusion

Taking into account all the advantages that Facebook Ads offers you to be able to implement a precise strategy towards millions of users, Facebook Ads Library is perfect. Since this library gives you access to each of the ads offered by your company’s competition and allows you to create strategies based on that.

Through remarkable transparency, you can learn essential details about competitor strategies to create your own. And all based on the ads that they provide within this social network or those that belong to Facebook.

Also, You will have the option of knowing a segmentation if you are within its range of target customers. And now that you know several ways to spy on Facebook ads, you can achieve the successful business that you want so much.

Remember that the conversions of your competitors can be a sign of how to reach the target audience through visible results. And so, You will be able to save on more precise strategies to increase the conversion rate of your business considerably.

At , like , we believe that the Facebook Ads Library can be very useful for your Facebook ads. Get in touch with us if you want to start with social media advertising for your business.