Effective Google Ads App Campaigns –

Advertising has become the best tool for those who want to have a successful online business. But in the vast majority of cases, people often skip the use of advertising for applications and this is a serious mistake if you have an application. It is for this reason that Google makes use of tools such as application campaigns.

Millions of applications are currently known that continue to grow between both operating systems such as Android and iOS. Making the opportunity to be able to use advertising as a means to have a greater reach among target users more and more necessary.

Just like any other campaign, app campaigns were launched in 2015 as a means of advertising apps. And if you want to know how these campaigns work, their benefits and how to use them to reach more people, then read on.

How do app campaigns work in Google Ads?

First, it’s important to note that Google Ads app campaigns are considered an ad campaign that helps drive installs. In addition to this, allows different actions to be carried out within the application through an automatic method of Google.

It basically leverages a connection between users doing a search on Google, YouTube, or Google Play to generate installs. But… How does it work? App campaigns take a sent text, the necessary visual elements, the objective that the campaign has, the budget that you spend and the offer.

Each of these features to be able to create the campaign based on ads that have been personalized and then generate an analysis. For those combinations created by Google that generate better results, a much higher frequency is established in its use compared to the others.

In this way, Google helps UAC campaigns always get the best possible results after an analysis of the data obtained. And it turns out that the UAC campaigns they are an essential component for the marketing strategy, so you can choose between five types:

• UAC for installations.
• UAC for the most advanced installations.
• UAC for actions.
• UAC based on value (in testing phase).
• UAC to commit again (in testing phase).

Where will the ads be seen?

As we have mentioned before, when it comes to placing ads, Google Ads can link them to users through the results of a Google search. In addition to using the Google or YouTube Display network, and even making use of Google Play to be able to advertise the desired ad.

Best practices for your app campaigns

Help your app campaigns be effective with the following features:

The campaign objective allows you to define how Google Ads will handle bidding. You can set one of two available targets, expressed below:

• Cost per install or CPI: This is the option that allows Google Ads to generate as many installs as it can within your budget. What it means is that the bid is the amount of money that will be paid for each install and Google Ads must not exceed it.
• Cost per action or CPA: In this case, the direction for Google Ads is to generate as many installs as possible, from a target audience. Which is more likely to perform different actions within the application and generate income.

When choosing this option, the amount to be paid for each conversion action must be chosen as the offer. And in case you want to choose this type of objective, you need to make a conversion tracking configuration, for the collection of information.

• conversion tracking

For Google Ads, it is important to collect data based on the actions that users have within your application. In this way, a fairly extensive database can be created with the series of actions taken by users and a much clearer objective can be established.

It should be noted that this data allows segmenting users to understand a little more about their behavior. What translates as a means to establish better strategies that lead users to perform certain actions to generate income.

And to achieve this, you need to have applications or tools like Google Analytics for Firebase. In addition to being free, It helps to measure each of the data and user behavior within an application.

How to create an application campaign in Google Ads?

To create a UAC campaign or a Google UAC, it is necessary to start with a fairly simple process from which we have gathered the following steps:

• Sign in with Google Ads: Following this, you can select the “Campaigns” option and choose “+” to create a campaign. The most important thing is to choose the “Application” option to identify the objective of said campaign.
• Choose the type of operating system on which the application runs, be it Android or iOS. You will have to enter the name of the app and then select it from the list of results that Google Ads offers.
• Send the text belonging to the announcement: It is important to have four lines of text, each belonging to an independent idea that can be rotated. This will allow Google to establish combinations and determine the one that works best. It is important to have lines of 25 characters or less, in addition to one less than 20.
• Select media assets: Select up to 20 files that can include images (.jpg, .gif, and .png), as well as YouTube or HTML5 videos. In case of not having, the same tool extracts some of the application.
• Choose the language and region where the ads will be shown: Mobile applications have no geographical limits, but it is important to consider details such as culture when choosing the option.
• Optimize the objective (installation volume and actions) of the app: The last goal of the campaign is only accessed through conversion tracking.
• Establish the objective offer: And finally, select “save and continue” having your Google UAC campaign ready.

Now that you know how to make App campaigns in Google Ads, we recommend that you put yourself in the hands of professionals to optimize your advertising resources. In we are one Get in contact with us.