Instagramcontinue to be , becoming one of the main social channels used by brands and businesses to connect with their audience.
It is therefore essential to get the maximum visibility possible through said channel, for the products and services offered by the companies. Sometimes it seems that a project is invisible on Instagram, since our posts reach a very small audience. For this reason, in this post we want to share with you some tips for increase the visibility and traffic of your Instagram business profile.
Read on to find out all the secrets!
Is it possible to do SEO on Instagram?
At this point, you may be wondering if there is the possibility of making SEO strategies to position an Instagram profile. The answer is YES and then we are going to tell you all the elements that you must take into account to carry it out!
Account data
Although it seems obvious, the first thing you should make sure of is that your profile is configured as “company profile”. This modality will allow you to view very specific data on the scope and visibility of your publications, an aspect that will be useful in decision-making and strategy development on this social network.
Username
Ideally, your brand or business should keep the same name for all your social networks, so if this is not possible, try to make it similar. This username will be from which your potential clients can find you on Instagram. Not only is the optimization of the username at the brand level important, but also our own name in said social network, since it can allow us to introduce certain key terms.
Category
Instagram gives us the opportunity to classify our company in different categories. Check which one may be more suitable for your type of activity and make sure to show it so that users interested in that type of business can find you.
Biography
It is the perfect text to be able to perform SEO on Instagram. Be original and dynamic, include certain key terms that have to do with the product or service you offer and do not forget to add some emojisince it will make it more attractive.
Link
Since Instagram does not allow you to include links in the publications that you are making, it is advisable that you add the URL of your website to your Instagram profile. This can be static directing to the “home” or you can update it based on the new content that you publish on your blog. It is recommended that you do a tracking said URLtracking it to see how many people access your website through your Instagram profile.
Hashtags on Instagram should be considered as keywordssince through them, the user can find you on the platform, performing a search on the service or product that you offer.
It is not about putting as many hashtags as possible to increase our chances of viewing, since in the long run this could harm us in the reach of our publications. It is recommended to use Between 5-9 hashtags in each post, including them naturally in the text. If this is not possible, we can use the first comment of said publication, to add our hashtags.
The ideal is to carry out an exhaustive search on those terms that can provide us with traffic. To do this, all you have to do is search for a specific keyword, and the tool will show the number of weekly publications that are found using that hashtag.
It is recommended that we use terms that do not have too high a result of publications, since we will have less chance of the user finding us in the search. Therefore, we recommend taking into account longtail termssince they can help us to further specify the search for hashtags for our business.
Images
Take into account the title of publications that you are doing on your Instagram, since this will help the platform’s own search engines to track your account. This text must be timely and specific, including as many keywords as possible without losing the naturalness of the content.
Another feature that Instagram allows is the inclusion of a Alternative text in the pictures which aims to guarantee the use of the platform for users with vision problems. This is created automatically or can be modified by yourself.
Simply when publishing content, you must click on the part that indicates the “Advanced configuration”, being able to modify the alt text of the image that you are about to share.
Interaction
When it comes to improving the reach of your publications, it is recommended that the platform see that your profile is active in the social network, and not only for the moments of publication of your content. For this reason, we recommend that you interact with the content of other accounts: Give likes, make comments, view the stories and publications of the people you follow, etc. Instagram will make you stand out and give you a certain authority.
golocation
The location of your business when making publications is a very good marketing strategy. Local SEO for Instagramsince the algorithm itself can recommend your profile around said variable.
In addition, this social network gives you the opportunity to link your physical headquarters in the Instagram profile itself, showing your address in the biography of your Instagram account.
instagram stories
Connect to your audience through dynamic posts. Instagram provides a large number of options to make the most of creativity in this type of content: surveys, questionnaires, inclusion of gifs, questions, countdowns for events, etc.
In addition, it offers the possibility of including hashtags in the same way that happened with the publications, allowing our content to appear for the user who performs this type of search. For this reason, it will be important to carry out a study of keywords beforehand, which we can then include in our content.
Video
Since the incorporation of IGTV, Instagram allows a space where we can share with our followers and non-followers, content in video format of up to 10 minutes in length for all types of users. This content is associated with a title and a description, elements that we can optimize with the intention of appearing in the search of our target audience.
quality content
Without quality content, we will not be able to succeed on Instagram. You must take into account what type of content your user is interested in seeing and from there, develop the creativities. every post must provide something to the user. Also keep in mind the quality of the photographs, which must be as professional as possible.
Furthermore, it is desirable that plan your posts being done on a constant basis. This type of routine will help you connect more with your audience.
influencers
In SEO for Instagram, it also goes through extending your action limit beyond your account. The influencer marketing It ensures that the advertising or recommendation of a certain product and service, by an account that has a significant number of followers, can have a direct impact on its sale.
Check which influencers can share the values you want to transmit with your brand and prepare a possible collaboration proposal. In addition, the visibility of your brand will be multiplied, since you will be able to reach a greater number of users.
contests
It is one of the strategies to get increase your followers on Instagram. The platform is conditioned to be able to make this type of publication. Choose a prize, which may well be a service or product of your company, and make a striking creativity.
You can ask your users to share your publication, to upload a specific photo and the most original will be rewarded, to comment on the content, etc. Play with your creativity!
Now that you know the main SEO strategies for Instagram, the time has come for you to put them into practice. Remember the importance of planning your content, as well as the keywords by which you want users to find you. Use your creativity and create quality content for your audience.
In we are one that we also work social networks of your business. If you want to connect more with your audience through Instagram, do not hesitate to contact us.
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