that to marketers we really like the terms, acronyms and concepts is no secret. This, in particular, is one of those that amazes those who do not understand a marketing potato. Today we talk about nichesmore specifically what is a niche in seo. A widely used concept, but do you really know what a niche is in SEO?
To start I will tell you that Finding a suitable market niche to explore has many benefits, especially for businesses that don’t have a huge budget to run campaigns. You want to know why having an SEO niche is so profitable? Let’s start!
What is an SEO niche?
Before going on to define what is a niche in seoI will tell you what is meant by market niche.
Both concepts have much to do.
A market niche it is a small segment of this made up of people with a unique set of characteristics and needs that are not fully covered by the general market offer. (There is still room for you).
For its part, a niche in seo is nothing more than him specific topic your website will addresswith which you will avoid generalizing and dealing with very broad topics and that will be aimed at that specific market segment.
The central theme chosen on your website will serve to capture the attention of market segments with very specific interests.
Websites that focus on a specific topic are known as “niches.”
In this sense, and speaking in SEO, the only purpose of the niches is focus entirely on one set of keywords about a topic and generate a lot of searches so you can monetize that topic.
Examples of niches in SEO
Surely browsing the Internet you have come across more than once a website or a blog on a very specific topic. Well, they are niches. Take a look at these two examples below:
- A specific maternity website (best baby strollers, functional furniture, evolutionary highchairs, etc).
- A blog about technology, with reviews of products that go on the market, product comparisons, how to use them, tricks.
What is the use of creating niches in SEO?
As we have already seen, in marketing, A niche is a specific segment of the market. As a company, having a niche means focusing and directing all our efforts to a specific target audience. Although it may seem limited, the truth is that once you know your nichethe only thing you need to worry about is how to target that particular segment.
If you have already defined your target audiencesyou are probably wondering how to reach your niche.
The answer is the SEO for niches.
Creating exciting, relevant and up-to-date web content is the best strategy for approach potential customers.
The niche SEO It is a strategy that requires time and perseverance, but the results are worth it because you will not only have a good position in the search engines, but you will also have an audience engaged with your website and your brand.
How to find your SEO niche in the market
Ok, now that you have decided that you want to focus on a niche market, what is the next step? Find your SEO niche in the market.
To do this, you will need to research the hot topics that your potential customers are looking for. For this you can use Google and many payment tools.
Step 1. What do you offer as a company?
You must first think about What do you offer as a business?to then be able to identify the problems and needs of consumers or potential customers that make up your niche.
In this way, you can determine exactly what your audience is looking for on the Internet and how you can satisfy that need. This is the audience segmentation and it is the answer to how to find a niche market.
Step 2. Keyword Research
After being clear about what you offer as a company and what your target audience needs, you will have as a result some specific topics what you should talk about to reach your niche.
These themes are composed of what is known as keywords or keywords.
Keywords are how people describe and search for a product or service, so they are one of the most important SEO tools.
Step 3. Start creating content
Now you’ll have to center your content around this group of keywords. To organize the words, it is important to rank them, with the words with the highest search volume being the most important. It will also help you structure your content in a logical and organic way.
You should also think about the competitionsouthelevation for these keywordshow you can make your content more engaging and in what format you will share it.
How to start positioning with SEO for niches?
Once you’ve got down to work creating content around keywords, you should think about the
All the time spent researching and developing content will be wasted if you don’t take SEO into account. How can you help yourself for this? I’ll tell you next.
Web structure and user experience
The SEO structure of your website or what is known as web architecture, not only benefits Google’s crawl, but also the user experience.
Google or another search engine reads your website and the content on it to determine where it is located. If he content is not well organizedkeywords compete with each other or appear unnecessarily on pages where they shouldn’t be, we’re looking at poor SEO architecture or content that cannibalizes.
On the other hand, if users coming to your website they get frustrated if they can’t find what they need quickly, or if the content on your website is cluttered or unclear. After all, user experience is another important factor when it comes to winning an attractive niche for your brand.
The internal link
In addition, the internal links should be arranged in such a way that they are feasy to index for search engines. All pages on your website should contain internal links and even external links that connect to the site.
quality content
The contents I have put the third but it is as important as the architecture. Quality content must be timely, up-to-date and relevant for your niche. That is why it is important to identify potential keywords for a particular topic and to know how the competition is doing it, not by copying, but by keeping in mind what works and giving it that touch that differentiates you as a brand.
If you make sure that your content meets these characteristics, you will be able to share it, create interaction and start increase the traffic that comes to your website.
Little by little, users and search engines, will rate your website as a relevant site and you will be able to climb positions in the SERPs.
Microniches: the digital gold of SEOS
Microniches are the treasure that any SEO dedicated to monetizing wants to find. Like a pirate anchoring the internet seas, his obsession is to find a small segment of the market that he can tackle alone. There are many examples of micro niches, but finding the right one is the determining factor…
How to find a micro niche?
You have to be honest, it’s not easy. The safest thing is that when you think you have found it, there are already SEOs that have gone before you. However, if they are few, you are still a better “pirate” than they are. Boarding is doable!
But let’s imagine that there is a virgin microniche that wants to be found. How do I get to him?
Use keyword research tools
With a good tool everything is easier. You are interested in long-tail keywords with high search volumes and little or no competition. These metrics will only be given to you by tools like Semrush, Sistrix, Ahref…
Use Google Trends
A good strategy is to think of possible products that are not selling much right now but have a promising future. It’s their day: drones, gps for dogs, personalized mugs, energy bars…any product that is sought after on a massive scale or you think will be found in the medium term. Google Trends can give you the key to products that are already being searched for in other countries or whose search frequency is clearly increasing.
Look for rare products in the Marketplaces
Without a doubt, Marketplaces today sell everything. Search them for rare products and then find out their search volume, you might be surprised at how in-demand a product is. Get a list of freaky products and check if there are micro niches on Google or if, on the contrary, you have found your gold nugget in the form of a micro niche
Check who is positioned in Google and their SEO
You always have to see how trite a micro-niche is, the level of your competition and how much SEO effort is at stake. This will determine if you start with any possibility in the medium term or if, on the contrary, it is not worth the effort. Do a little SEO audit of the first positions for your control keyword and decide if you have before you a virgin micro-niche or a molten micro-niche.
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