Instagram is currently one of the most used social networks and with the most users in the world, therefore, it is an excellent opportunity to reach your target-objective and impact your audience with advertising about your products or services. Do you want to know how you can advertise on Instagram and succeed with your campaigns? In today’s post we tell you what you have to do step by step.
Instagram Ads: What are ads on Instagram?
Advertising on Instagram refers to those posts or stories than a company pay to promote in feeds of Instagram users. This type of content can be seen like any other publication on Instagram, but they will always be identified by a label what does it say “Advertising”.
In addition, they can also include buttons calls to action (also known as CTA) to generate traffic or conversions. Finally, you should know that some types of Instagram ads include additional e-commerce features.
How much does it cost to advertise on Instagram?
There is no single answer to answering this question, as there are many factors that impact the cost of your ads in Instagramjust like:
- segmentation
- ad placement
- ad format
- time of the year
Having said this, since we estimate that the average cost per click for most placements where ads can be placed is 1 euro approximately.
A more efficient way to approach this issue is to decide that on Instagram, you will be able to spend as much as you want to spend, or as much as you are willing to spend for each result of your advertising. The good news is that you can create at least a few ads from Instagram with almost any budget, since you control the cost of your ads in Instagram by setting a spending limit for your campaign, a daily budget, or a bid strategy.
How to advertise on Instagram
If you are used to running Facebook ads campaigns, this task will be quite simple for you, since Instagram advertising is created, published and monitored from the Facebook ads manager. We explain the steps to do it:
1. Link your Instagram account with your Facebook account
It’s very simple, you just have to access your Facebook company page, go to settings and click on “Instagram” in the menu on the left. There you must log in by entering your username and password.
2. Access your ads manager and create your campaign
As we have mentioned, Instagram ads campaigns have the same .
If you already carry out this type of campaign normally, you only have to take into account that in the “Locations” part you have to select the “Instagram” location.
If you’re new to Facebook Ads Manager, then here’s what to do:
– Click create ad and select an objective for your campaign. Facebook puts at our disposal quite a few different objectives, but we must bear in mind that not all of them are available for Instagram.
If you want to post on News or Instagram feed goals to get followers and likes are not available.
If you prefer to make a campaign for Stories or stories You won’t be able to select the messages, engagement, likes, catalog sales, and store visits goals.
– Updates the ad set level. When creating it, we must define how the audience will be segmented (age, place of residence, interests…), the budget (if we want it to be total or daily), the programming (when the ads start and when they finish showing this audience) and the location (where we should select Instagram).
Getting the ad set right is the most important step, because that’s where most of the campaign is decided.
– Configure your ad. Within each set of ads there will be one or more ads, which must have a series of characteristics to achieve good results.
To find out which ads attract the most attention to your audience, you must try different combinations and stop those that give the worst results. You will be able to choose between creating a new ad, or turning a post on your Instagram into an ad.
Instagram offers six ad formats: Image, Video, Carousel, Stories, Slideshow, and Collection. Although you should keep in mind that each type of format will be available depending on the campaign objective you have chosen.
It is also important to note that the measurements of the ad layouts for the Instagram feed and stories are different. These are the measurements of the ads:
- An image for the news (feed): 1200×628 pixels
- An image for the story: 1080×1920 pixels
- Image Sequence Ads: 1080×1080 pixels
- Videos: Recommended aspect ratio of 4:5
When you have your image or video chosen, create an eye-catching copy, write the destination URL and choose the call to action button.
Confirm and you’re done! From now on you just have to wait for results and optimize the campaign little by little. Good luck!
How to choose the best type of ad on Instagram
It is essential that you choose the format of your ad in a way intentional. To help you with this part, there is a very important question you need to answer in order to decide:
What is my goal in Instagram Ads?
Start by checking your social media marketing strategy. Then take the time to create SMART goals for your Instagram advertising campaign.
Next, review the business goals supported by each of Instagram’s ad formats and think about how they can support your goals. Also, consider what type of content gets the best responses on your organic Instagram feed.
Once you’ve shared a few ads, be sure to check out the instagram stats to track your success. You can then test and adjust to improve your advertising strategy over time.
→ We remind you that in , as we know perfectly all the tips that you must follow so that your advertising campaigns in Instagram be a success. If you want more in-depth information about cHow to do and succeed with your campaigns .
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