▷ What is Link Juice and How Authority is distributed in 2019

It had been said for many years that link building was the future of SEO and it seems that that future is today. The It is one of the most effective techniques in the world of SEO and with its proven importance, many doubts and many new terms arise, such as link juice. Today we explain what is link juice and how authority is distributed of a domain to the different links it contains.

What is linkjuice?

First things first, before we get into the matter of analyzing all the tricks of Google, we must know what this term is about, which seems to be so important when it comes to positioning content.

Link juice is the authority transmitted from one web page to another via a link.

Well, it seems simple, right? You might think that if a web page has an authority of 30, something we can see thanks to free tools like , the authority that it will transmit to the page that it links to will be 30 as well. What if you have two links? Well, 15 and 15. What has three? 10, 10 and 10. How easy!

Not so fast my friend, all that glitters is not gold. Google never makes things so easy for us.

What is the link juice for?

Before starting to explain the next point, it is necessary to know what it is for, right? Well, these are the key objectives of this strategy:

Improvement of website usability: the first objective is to redirect your users both to your home page and to other content, which may be related. Without a doubt, this is a great trick to improve web usability, in addition to helping your users become regulars. They will have plenty of content!
transfer authority: As we have already talked about before, the link juice transfers authority to a domain or content through links or links. Remember that above all, you must be consistent.

So, how is authority shared between links?

We must start by clarifying three key concepts:

We currently have many tools created by intrepid minds like you who want to get the most out of link juice, with which we can see the authority of a domain with more or less success, but the real authority, rather, Page Rank is only known by Google.
Each page within the same domain has different authority, being the cover or home the one that has the most. A link on the front page of a website will give more strength to the destination URL, as long as it is not distributed among many others!
Nothing escapes the dark world of link juice, neither do internal links nor the ones you have in the footer. Choose your links well and make !

Google is a friendly robot that seems to take good care of its users, but it doesn’t like being fooled. We know him and we invite you to follow our advice, it works for us!

It is true that the force of the domain authority granted through the links is distributed equally among all of them, but a point can be added to this: If you link more than once to the same website, only the first link will be transmitted.. Link to that website that you like so much 50 times if you want in the same post, you will not be able to transmit anything about your domain authority on 49 occasions. Decide well what your first link will be!
Don’t go to a lot of trouble trying to transfer authority to a particular url if you have a hundred links in the footer of your website. The authority you want to transfer to that page will be lost as if we put a hundred holes in a glass of juice.
Remember that although there is talk of transferring authority, it should rather be said “sharing authority” because your page will not lose not one point of that authority that you have been forging.
Even if you get a link from a website with a very high domain authority, it is very important to continue getting links from other pages so that Google knows that yours is interesting because there are many pages that recommend you.
¡Don’t stop linking for not wanting other websites to be favored by the authority of your website! Google likes things well done and this time if the link you link to is of interest to your audience and has the same or similar theme as your content, you will be well rewarded.
Do not trust the “no follow” tag because it does not discount link juice. What does this mean? That the links labeled with a “no follow” will continue to count to distribute the authority between the different links, even if there is no transmission of authority to the destination page. In fact, we leave you an article about .
The location of the link is also essential. A link that is within the content, as long as it is related, will be more relevant than other generic links.
And what about the anchor text? The more “natural” it is, the better, although there is no one type of anchor text that is better than another. You can use the exact keyword or brand name, for example.

How to improve my strategy

The strategy is even more important than the tools that we have provided you. It is useless that the techniques you use are perfect if we have not managed to carry out a good strategy. Internal link juice optimization is based on two key concepts.

Content architecture: it is about the work methodology. It is not worth having a thousand pages linked to boleo. The most important thing is to adapt the hierarchy of pages and join it to a good internal linking strategy. Thus, we will avoid wasting our valuable link juice on pages of little interest. No one starts to build a building without first knowing where the windows are going to go, right?
Anchor texts: This is another strategy that we must take into account. Choose your anchor texts carefully. We must pay the same care to our anchor texts as to the strategy and design of our website.

Tools that can help you with link juice

Shall we get practical? Take a look at the following tools, they will help you with the link juice.

plugin 404 to 301: perfect for redirecting broken links
Yoast SEO: it shows you the number of internal links you have in each post or page, so we will know the flow they receive and which ones to reinforce.
Broken Link Checker: with this tool you can correct the links that are broken.
related post: It helps you with the similar theme of your posts, so it will be easier to include them.

Link building is a whole ocean in a constant tide of growth, now we all want to practice it and all information regarding this is well received. That’s why at we are preparing an e-book to answer all your questions. At the moment we hope that the concept of link juice has become clear to you, now it is your turn to follow our advice and get all the juice out of your website. If you have any questions, do not hesitate to leave us a comment.