Belén Estaban is succeeding with her gazpacho and salmorejo. An expected success thanks to its public notoriety and in the media, but which, above all, confirms the trend: goodbye to pasteurized versions of this recipe. Fresh recipes are gaining ground and there is an increasing assortment of brands in supermarkets.
Why Belén Esteban’s fresh salmorejo and gazpacho is a success
As the heat gains ground on the calendar, the shelves of the supermarket fridges fill up with rows of tetrabriks of gazpacho and salmorejo. An image that is getting less and less every year because the fresh versions, like the one by Belén Esteban, are gaining ground. Undoubtedly, good news for lovers of this recipe, since the differences with respect to the original flavor are important. The truth is, both products have nothing to do with each other.
Tetra brik gazpachos and salmorejos are subjected to a homogenization process at a controlled temperature that prevents the development of microorganisms. This process can be pasteurization, applying temperatures of around 70º Celsius for 15 minutes, or sterilization. Depending on the type of heat treatment chosen, the expiration date is different. However, the new fresh versions such as the one from Belén Estaban do not undergo any type of treatment and, therefore, their original flavor is more respected: gazpacho and salmorejo, unlike creams, soups or prepared dishes, is a recipe that It is taken raw.
Thus, Eduardo Gallardo, secretary of the Salmorejo Brotherhood, explained to this medium that pasteurization processes completely change the flavor because “they alter the components of basic ingredients such as oil or tomato.” “When the fundamental ingredients of gazpacho and salmorejo are subjected to high temperatures with the aim of extending their commercial life, they undergo an organoleptic modification,” he also explained to this medium.
The problem with these fresh alternatives is that they promise expiration dates of about 12 days from packaging and two or three days from when the bottle is opened. Thus, it is essential to take into account the expiration date. Fortunately, the market has also released mini versions to avoid having to consume every time a large bottle is opened.
Brands of fresh gazpachos and salmorejos beyond Belén Esteban
The boom in fresh gazpachos and salmorejos has not only caused interest in Belén Esteban. Supermarket refrigerators are filling up with different brands, from the most traditional such as Salsas Salteras or García Millán to more innovative and attractive such as Gazpacho la Pili. Here is a list.
1. Salmorejo and fresh gazpacho from Salsas Salteras. RRP: 3.79 euros per liter.
2. Salmorejo and fresh gazpacho Sol y Azahar. RRP: 3.49 euros per liter
3. La Pili fresh gazpacho. RRP: 3.25 euros per liter
4. Gazpacho and fresh salmorejo Sabores de la Esteban. RRP: 2.99 euros.
5. Fresh flavored gazpacho (mango, strawberry, cherry and traditional) from the Collados brand. PVP: 3.25 euros for 750 milliliters.
6. Gazpacho and fresh salmorejo from Santa Teresa. RRP: 4.59 euros per liter
7. Gazpacho and fresh salmorejo La Caña. PVP: 3.60 euros per liter.
Fresh gazpachos and salmorejos from El Corte Inglés, Carrefour or Mercadona
The commitment to fresh salmorejos and gazpachos has also reached the brands of large supermarkets. Thus, Mercadona, El Corte Inglés or Carrefour offer various options for non-pasteurized alternatives.
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