Internet advertising has become a determining factor for a product to be successful in the market and this is completely logical: after an entrepreneur has made so much effort to materialize his idea and have his physical or online product ready to launch to the market, it is necessary to join forces so that people know it and spend their money on it.
Today, and the different platforms available on the web allow entrepreneurs to advertise physical or digital products, services and much more in a very easy, cheap and efficient way to reach the desired audience.
VIDEO | How to advertise and increase your sales with Facebook and Google
That’s right, thanks to platforms like Facebook, Instagram or Google itself, small and new entrepreneurs can develop advertising campaigns and reach their audience directly.
If you are about to start your own business or have already started, but you still cannot get the expected sales results, this post is for you. We show you which are the main platforms that you can use to advertise online and how to use each of them.
But first, let’s dig a little deeper into the benefits of Internet advertising.
What is publicity on the web?
The so-called internet advertising, online advertising or digital advertising is one of the methods in which brands, companies and entrepreneurs can disclose, advertise and promote their products or services online.
Thus opening new markets and breaking some barriers that were previously unbreakable, such as time and distance.
In short, internet advertising is a form of digital marketing where you can use different tools to boost the sale of your products or services to your customers and potential consumers.
- Some of the ways to advertise online are:
- Social networks such as Facebook, Instagram or LinkedIn
- Search engines like Google or Bing
- Programmatic
- Emails or emails
- Websites, blogs and other content tools
- Mobile apps
Advantages of Internet advertising
1. It is cheaper than traditional media
Internet advertising is ideal for any type of business or entrepreneurial project, since it is basically capable of adapting to any budget. Also, compared to traditional means, it is much cheaper. An advertisement on the radio or television, for example, is only possible for large companies, while on the Internet there is room for everyone.
2. Internet advertising is easier to do
You do not need to hire an advertising agency or an online marketing expert to advertise on the Internet. Here on the blog, for example, we have a lot of tutorials on the main online advertising tools like Instagram, Facebook or Google Ads.
3. You can reach people from all over the world
When you develop Internet advertising campaigns, geographical limits cease to exist, since you can offer your products to people from all over the world.
4. Internet advertising allows you to segment your campaigns
Another of the great advantages of online advertising is that every penny is well spent, since the platforms allow you to segment the audience you want to reach, which obviously allows you to obtain better results.
5. You can measure the results of your campaigns
Online advertising offers the possibility of measuring in real time the result of each advertisement, such as how many clicks have been made on your banner, how many purchases have it generated, where the users came from and much more. This allows you to know exactly what works and what needs to be improved.
6. Internet advertising offers greater flexibility
Internet advertising offers great flexibility when it comes to managing campaigns and also times. For people who work in the advertising world, it is no secret that it is often very difficult to change or remake a banner or an advertising panel.
Through virtual advertising it is possible to change, alter, remake the ads in a simple way and in a short time, however, this is not the only advantage, but you can also decide when to stop showing a certain ad in just a few seconds.
Main ways to advertise on the Internet
1. Advertising on Google Ads
Google Ads is an ideal sponsored links tool to publicize your product or service, attract new customers, increase your online sales and stand out on the Internet. There are several ways to advertise on this platform, some of them are: Search Network, Display Network, Google Shopping, Video and Universal Apps.
One of the biggest advantages of this platform is that you can advertise on the Internet without having to spend a lot of money or invest more than planned, since you can set a daily budget available for each campaign and it will be discounted as your ads get clicks.
How to advertise in Google Ads?
The first thing you need to do is create an account on the . Then, you must create your campaign, select the type of ad and fill in the required fields to configure it.
If this is one of the tools you want to use and you need a detailed step-by-step on how to run advertising campaigns in Google Ads, we invite you to take a look! our full tutorial on.
VIDEO | 6 secrets to create the perfect ad in Google Ads | Tips
2. Advertising on Instagram
It has become one of the most influential social networks in recent years and is a great option for entrepreneurs, as it offers the possibility of including ads for companies or brands that want to reach a certain audience.
Through Instagram Ads, you can place ads in image or video format and thus achieve advertising goals such as boosting your posts, promoting your page, sending people to your site, increasing conversions and much more.
How to advertise on the internet through Instagram?
- Create an account at
- Set up an Instagram account
- Create your campaign
- Define the daily budget and the publication time of the campaign
- Segment the target audience of your campaign
- change the location
- Create your ad
- Review your content and publish it
If you need a much more detailed step by step on how to do advertising campaigns on Instagram, we invite you to look at our complete tutorial
VIDEO | The secrets to get sell on Instagram
3. Advertising on Facebook
Facebook It is another very good alternative if you want to invest in advertising to position your business and have more sales. And the best thing is that you only need to follow these simple steps to develop an advertising campaign on Facebook:
- Choose what to advertise (promote your posts, promote your page, drive people to your website, increase your site conversions, etc.)
- Choose the type of ad based on your goals
- Fill in the information in the boxes, place the ad image, title, description, expiration date and create your ad.
- You can create as many ads as you want. Ideally, you should combine different texts, titles and images to see which ones give the best results.
- Check the preview: Facebook offers a preview of the ad to correct errors or change specifications if necessary.
- Segment your audience. You can segment according to age range, location, sex, tastes, etc.
- Choose the daily expense you want to have, review the campaign, schedule it and set a start and end date.
It is important to note that you can modify Facebook Ads campaigns, pause them and reactivate them as many times as you want. In addition, you have a manager called “Ads Manager”, which offers you exhaustive and real-time monitoring of the results of your campaigns.
For a complete step by step, .
VIDEO | Facebook Ads: How to make your first profitable campaigns
4. Advertising on Youtube
YouTube is another social network that offers paid advertising services for large companies, brands, and entrepreneurs. The popular video platform has become an ideal medium for exchanging knowledge, entertaining, and advertising products and services. And the best thing is that you can do it all in Google Ads, as we have shown in the first item of this post.
Steps to advertise on the internet using YouTube:
- Link your YouTube channel with your Google Ads account.
- Select the video you want to promote.
- Set the characteristics of the promotion (budget, calendar, segmentation, etc.)
- Click on “Create and launch campaign” and wait for the approval notification from YouTube and Google Ads (This notification may take up to 24 hours to complete).
5. Advertising on LinkedIn
It is an excellent advertising tool, because unlike other networks, this network is aimed at the labor and corporate business market, so it is very common for this network to be used to make advertisements aimed at B2B clients.
Some advantages that LinkedIn offers over other networks is that in it you have access to more professional contact information, which will, in turn, make the qualification of leads or potential customers more accurate to what you are looking for.
It also speeds up the purchase journey, since you have more opportunities to deal directly with the person in charge and also helps strengthen your brand in the corporate segment.
Steps to advertise on the internet using LinkedIn:
- Create a LinkedIn account
- Access the LinkedIn Ads Manager.
- Choose a goal for your campaign.
- Define the target audience you are targeting.
- Choose from the various ad formats.
- Determine the campaign budget
- Configure campaign content
6. Native advertising
It is a new way to advertise on the Internet without interfering with the user experience on their social networks. It is a form of advertising that has become very popular because it has a high acceptance rate, is not intrusive and appears to be the site’s own content. And it’s a very popular way to reach people who don’t know about your brand yet!
There are a lot of options to create native advertising campaigns, they all depend on the communication channel you choose to reach your market. However, here are three essential steps to start doing native advertising:
- Define your buyer persona or the audience you want to reach;
- Understand the consumption standards of your audience;
- Select the platforms on which to develop your campaign (Facebook, Instagram, blogs, Pinterests, etc.);
- Select the content format to use (an image, a post, a video, etc.) and address topics that interest your avatar.
How to spread your brand without spending money?
If you are just beginning to undertake and still do not have a budget to invest in , don’t worry! Fortunately, today we can find other free advertising strategies with which it is…
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