Selling online is an excellent opportunity for those who want to. In this post we will show you how to have a virtual business without investing money and successfully promote your products to achieve the much desired financial freedom.
The first thing we must be clear about is that starting an online venture does not generate success from one day to the next, but with work, planning and perseverance, good results come.
no magic formulas to get rich quickly or without any effort.
But, if you do serious and structured work, it is very likely that you will achieve your main goalshow to have can , achieve higher profits and much more.
If you want to know how to sell online without investing a lot of money, even for free, and safely, keep reading! We have prepared a complete guide with everything you need to start selling online from scratch.
1. Understand what can be sold online
The first thing you have to think about when you decide to sell online is: “What do my customers buy and consume?”.
We know, it sounds very obvious! But it is common to find people who complain that they do not sell anything because they only want to earn money with advertising on their website..
Although this is an option, it is not the most recommended, since there are few cases in which people achieve success applying only this strategy.
But, then, what can be sold online? We select the best options:
1.1 Consulting
The is an excellent option for those who know a certain subject very well and have specialized in that segment..
Shall we go with an example?
Imagine that you are an expert in personal finance and investments. It may be that you have studied for that or that you have acquired knowledge working in a company in the sector.
The important thing is that you know a lot about savings and wealth management and you know the best strategies for personal investments to have high returns.
Now imagine that you have created a blog and a YouTube channel with tips and small lessons on the subject.
Over time, using strategies to spread your content, you have achieved a loyal audience, which always reads your posts, comments on them and participates. in the .
These people are interested in your content and may need more personalized attention, advice. In other words, you could set up an online consultancy for people who need your help to improve their personal finances.
To attract your customers, a form on your website may be enough. And such consulting can be done in person or by videoconference.
The consultant analyzes the client’s situation and helps him achieve his goals, with the planning and execution of strategic actions.
And here we show only one example, because you can offer consulting in various niches of action, such as fashion, administration, marketing and many others.
VIDEO | Digital Professions: What you need to be a strategic consultant
1.2 Services
Another option to sell on the web is services.
Suppose you have a lot of knowledge of English and, as in the previous case, you offer content for people who need to learn the language.
If your audience trust your knowledge and your didactic capacityhe’s probably going to want to have classes with you, right?
And that is exactly what you can sell: your in person or by videoconference.
The same can be done in different segments: if you have online content about software development, you can sell that service (such as the creation of a mobile application, for example).
This mode of work is known as And there are many possibilities!
However, the negative point of selling services (and also consulting) is that you will only be able to serve a limited number of clients: after all, you are a person and you will have to dedicate a lot of time to each one of them.
I mean, In these cases you will not be able to .
1.3 Physical Products
Physical products can also be sold online and are very popular. More and more people buy from virtual sites and online sales platforms, because it is much more practical than going to a physical store.
This is a good option for those who already have an offline store and want to take their business further, or for those who want to start and sell products without spending on the premises (rent, electricity and water costs, etc.).
For you need a website in conditions, with photos, descriptions and prices of your products.
In addition, it is necessary to have a payment platform and a team that takes care of all the technical part that the website requires.
There are also some platforms that already offer the entire basic structure of the online store, such as .
Another important point is that you will have to deal with the management of your stock and the logistics of shipments.
An interesting tip is to make use of the drop shipping (in Spanish, dropshipping). In this case, you do not need to have the product in stock: when the customer places the order, you pass it on to the wholesaler, who will send the purchase directly to the customer.
1.4 Digital products
digital products, or are those that are sold online in digital format, and can be consumed from a computer or from any mobile device such as e-readers, tablets and smartphones.
The most popular are online courses (e-learning) and electronic books (ebooks), but there are also others, such as mobile applications, online conferences and downloadable templates.
The public that consumes digital products is growing more and more, for many reasons. Here are the main ones:
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- People do not need to leave their homes to make the purchase.
- If the product is, for example, a book, nor is it necessary to wait for it to arrive: just download in a few minutes or seconds.
- If it is a product like a course, It will no longer be necessary to face hours of traffic to go to classes, and the student can do it all at your own pace, wherever and whenever you want. The prices are very attractive!
For those who decide to sell this type of product online, there are several advantages, such as being able to start with little or no investment, having a scalable business, being able to work from anywhere and many others.
To be a creator of digital content, it is necessary to develop different activities.
In the case of for example, it is necessary to define very well the action niche, plan the course, , Y .
The recommendation is to have that sends the product automatically to the buyer and that offers two options: that the client downloads the product or that he has access to a .
1.4.1 Online courses
Online courses are rich materials, generally educational, that cover various topics, from conventional disciplines to a gastronomy course, for example.
As its name indicates, this type of course is consumed exclusively on the Internet, the most common format being .
Contrary to what many people think, you don’t have to be a graduate teacher to work in the field of online courses, as long as you have knowledge about a certain topic and want to share it with other people.
Of course, this applies only to free courses, which are not linked to any educational institution. In these cases, the school or university itself is responsible for creating and distributing the content.
Just because it’s a democratic marketplace, however, doesn’t mean you shouldn’t be careful when creating your material.
Like any content that is recorded and made available online, it is necessary to have a pre- and post-production routine to ensure that this material meets the needs of your audience.
You can find all the details of creating an online course in our .
But keep in mind, you must find an ideal buyer for your product (also known as a buyer person) and look for a topic that is of interest to this audience.
Also, you should select good to attract buyers and also to produce quality content, seeking a balance between the background, or topic addressed, and the form, or image capture, audio and other technical details.
VIDEO | Online Courses: The first steps to launch your course | Q&A#53
1.4.2 Ebooks
The ebook is a book in digital format, which can be read on any electronic device, such as a computer, smartphone, electronic reader (digital book reader, such as the Kindle) or tablet. There is also the option to print it for conventional consumption.
This is a very popular product among online entrepreneurs because it is simpler and cheaper to produce, you can even make this material even without design knowledge, using only programs installed on your computer.
For the public, this format is also interesting, since it can be consumed with a simple data packet, unlike videos and other formats, which require good quality Internet.
1.5 Third Party Products
A good idea for those who want to sell online without worrying about the creation and management of the product is to participate in a .
Affiliates promote other people’s products in exchange for commissions.
Imagine that you have a blog about healthy living and physical exercises. Most of your audience is interested in eating healthy and engaging in activities that help them stay fit.
Now imagine that you have discovered an online fitness program, with video classes that the student can follow from home, doing the exercises in their own home.
Surely your audience would love this product, right? So what you do is recommend it on your page, with a specific link.
Every time someone makes a purchase and has reached the product thanks to the link that you have published, you receive a commission for the sale.
1.6 Marketplaces
Marketplaces are segment-specific web pages that bring together products from multiple sites and brands in one place.
The buyer can choose the product that seems best to him, considering its characteristics and prices.
Some examples of this type of online sale are , Y .
This type of site is very interesting for buyers, because they do not need to spend hours researching the best price and can make the payment directly on the page.
For those who want to sell online, it can also be a good option, since (as in the previous case) it is not necessary to develop a specific product.
However, having knowledge of web development is a must, unless you hire someone to do that work (which is not cheap at all).
2. Learn to have a virtual business without investing money
If your idea is to sell online safely and without facing too many risks, you can choose to have a virtual business that does not require initial investments.
The sale of physical products, for example, is not highly recommended in that case. However, selling third-party services, digital goods, or products may be a great option for you.
Next, we select…
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