Do you know what a affiliate program? This strategy has become very popular on the Internet in recent years for those who are looking for a way to generate extra income or help in promoting their products or services.
Here’s how it works: A person with sales skills or experience, called an Affiliate, helps advertise third-party digital products. This disclosure can be made through social networks, blogs, YouTube videos or email marketing, for example. And whenever that Affiliate closes a deal, she receives a commission.
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Although the affiliate program has become more popular recently, it is not new. If you have remembered the cosmetics resellers, you were right. The operation of these two strategies is quite similar.
The most important difference is that here magazines and physical catalogs leave the scene and digital tools enter, such as platforms specialized in the sale and dissemination of digital products.
The ease of undertaking without needing to create a product and being able to do it from home has attracted more and more interested people.
What is an Affiliate Program?
A affiliate program is a marketing strategy that unites the two ends of a sales process: the creator/Producer and the seller/Affiliate.
The functioning is quite simple:
- A person with ease in sales, known as an Affiliate, can be affiliated with a product or service of another person, called a Producer. By doing that, you earn an exclusive Affiliate link;
- The Affiliate may then disclose this link in various channels, such as a blog or own website, a YouTube channel, posts on social networks and email messages;
- Whenever a sale is made through this exclusive link, the Affiliate receives a commission set by the Producer.
For this process to occur, an online platform is necessary, which makes products available, generates disclosure links, delivers commissions safely, in addition to other features that help both the Producer and the Affiliate to boost their sales.
Everything is done for free, simple and compensatory.
This type of service is seen (and chosen) by several people as an opportunity to undertake, to achieve the long-awaited financial independence and to earn money without leaving home.
Why does the Affiliate program work so well?
You must be wondering: what is the key to success behind the affiliate program?
The secret is the fact that this system brings together people with common interests and helps them earn real money. In the end, both parties involved in the system receive money after a sale.
Basically, it is made up of two main characters, which are:
1. Producer
The is the person who makes a also called info productand wants to market it.
He produces materials in various formats, such as electronic books, electronic magazines, virtual guides, video classes, conferences, podcasts or software.
These materials cover sectors such as culture, health and cooking, for example, or even more dense topics, such as financial managementncial, corporate marketing and information technology.a
The Producers understand the profile of today’s consumer, who wants to buy virtual products with an eye toward concepts such as lower cost, fast delivery and sustainability.
But the Producers not only want to produce, they also want to sell. Therefore, they make digital products available on the platform, counting on the help of Affiliates to increase billing. In exchange, they offer commissions on the sales made and the platform guarantees the security of the operations.
The Affiliate program it’s a two-way street that unites Producers and Affiliates in one big virtual business.
At the end of the tour, both parties win, since the benefits of one are also the benefits of the other. And to align this process there is the platform. It is she who provides the necessary technology to carry out the operations, which guarantees the control of the data and the security of the payments.
A good Affiliate program It must be supported by a company that offers management services with a high level of quality. And for this there are platforms like (to better understand how it works and what are the benefits associated with , read our post on ).
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2. Affiliate
Thein turn, is the person who discloses and promotes products created by third parties and receives commissions for each sale made.
Making an analogy, he is like a reseller.
However, because it is a digital market and as such, contact with the customer is only virtual, the Affiliate needs not only to try to sell a product to customers who go to a store to look for that merchandise, but mainly to send them an image of credibility and confidence to conquer them.
In other words, the Affiliate is a person with an innovative vision and willing to use the Internet in his favor.
He bills by promoting links of digital products made available in a or physical products, depending on your area of activity, and receiving commissions on sales made from the links you share.
Affiliates are also known as webmasters, as they constantly study the market and ways to improve their performance to sell more online.
How did Affiliate Programs come about?
The It may seem modern, revolutionary, innovative (and it really is!), but the fact is that its history began in 1989, when the American businessman William J. Tobin, founder of PC Flowers & Gifts, realized the potential of virtual broadcast and launched Prodigy, which became the first affiliate marketing program of history Over the years, small initiatives emerged in the United States within the same concept.
The owners of the first e-commerces saw a great opportunity in the network that interconnected people from all over the world, thus creating an association between e-commerces, several sites focused on different topics and the final consumer.
The sites recommended the products through content and banners, and when the user clicked on that content they were redirected to a shopping site. The owner of the site that carried out the intermediation received a commission for the recommendation after each sale actually made.
In July 1996, revolutionized the market by launching a Affiliate program to promote your products. And later, in the 2000s, the Affiliate Marketing it became a reality all over the world.
The success of affiliate marketing It is due, in part, to this solid track record of more than two decades. Over the years, it has established itself as an economically viable and risk-free model.
Entrepreneurs who participate in affiliate programs have the security to enter something legally approved in their country of origin and throughout the world. Today, there is a huge market for Affiliate Programs, and this can be seen especially when it comes to marketing digital products.
With that, regardless of your choice, whether you choose to be ayou can rest assured that the affiliate program It is the ideal way to work online.
How does an Affiliate program work?
If you have come this far, you must have already understood that the main thing in the affiliate programs is to unite people who create digital products with those who want to sell that content.
For that, an Affiliate link is necessary, which is how the system manages to understand who was responsible for each sale made.
Let’s explain it better:
Once you become an Affiliate, the tool of the affiliate marketing program in which you have registered provides exclusive links for you to promote the products.
These links are encrypted in such a way that, each time you make a new sale, it will be possible to identify that the conversion has been completed through their content and, in this way, you receive the due commission.
But it’s not just that!
In addition to the links, the affiliate program also offers fundamental tools to make life easier for those who work online, for example:
- Exclusive payment method: it is essential to have an exclusive means of payment for digital products. In this way, the Affiliate can be sure that he will receive his commissions, even if he makes sales all over the world, without having to worry about specific payment methods for each country;
- Payment diversification: Not all customers have a credit card to make a purchase. Therefore, a good affiliate program it must offer different forms of payment, such as a request for payment, an installment plan and even the purchase of more than one card;
- Possibility of offering bonuses: for Affiliates who are also content creators, being able to offer a bonus with interesting content for those who buy a certain product can be essential to make more sales;
- Discount coupons: who doesn’t like a discount, right? Being able to offer a coupon to your customers is one more way to win them over, so make sure that the program you choose enables this type of action;
- Easy to talk with the Producer: it is very important to establish clear communication with the Digital Producer. In this way, whenever you have any questions, you can resolve it directly with the person responsible for that product;
- Data Protection: Although people are more confident in leaving their personal data on websites, it is still very important to ensure the security of that data. Therefore, join a.
It is important to remember that there are some prohibited practices in the Affiliate market, such as the disclosure of SPAM, the sale of unattainable promises and the wrong use of tools.
These practices can even lead to the blocking of the account. If you want to know more about the matter, check our manual of good practices for Producers and Affiliates.
Does the Affiliate Program really work?
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This question could be replaced by: “Is it really possible to earn money by participating in a Affiliate program?”.
Yes, many people around the world live on income generated from Affiliate programs,
Some also work as Affiliates to , which can be just as useful as building a career as a digital entrepreneur. It all depends on your goal. However, there are some advantages for those who are already Affiliate, and we will list them from now on.
10 advantages of joining an Affiliate program
There are many reasons to join a Affiliate Marketing Program. The main one is the real opportunity to earn money easily and independently.
When posting an ad…
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