who work with they must always be aware of the main market and consumer trends. After all, knowing the topics that are “in” among consumers can be the difference between the success and failure of your strategies.
Knowing what the public tends to research more often, it is easier to produce content that arouses interest and delivers value. Also, it is possible to anticipate trends and stand out from competitors with innovative solutions.
Of course, it is not an easy job, but there are some tools that help in this task. One of them is Google Trends, a free Google service that allows you to discover and observe trends related to a keyword, such as its Internet search frequency, related research and seasonality.
If you still don’t know or don’t know how to take advantage of the full potential of Google Trends for your business, you’re in the right place. In this article, you are going to discover how this tool works and how to use each of its features.
Shall we start?
This is what you will learn:
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What is Google Trends?
Google Trends is a tool created in 2006 by Google, which allows tracking the evolution of the number of searches carried out using a certain or theme over time.
With Google Trends you can also make comparisons between different topics and evaluate the temporality of a topic. All this based on data from Google’s own database, the most widely used search tool on the Internet.
In addition, you can also refine the search results by:
- Country;
- Time (hour, day, week, month and year);
- Category (arts and entertainment, home and garden, finance, health etc.);
- Type of search (web, news, shopping, or YouTube search).
How does Google Trends work?
All the information you can find in Google Trends (trends is an English term that means trend) are part of the Google database.
The search engine collects, stores, organizes and connects the data of each search that Internet users make in the search engine itself and on other platforms, such as YouTube.
At the same time, searches for a term carried out by the same person in a short period of time, rarely searched data and personal information are excluded from this database.
Thus, when you access Google Trends and search for a term, the tool creates a graph with the variation in the number of searches on the topic over time, which indicates the public’s interest in the topic.
In short, with Google Trends you have access to a summary of information about user behavior on the Internet.
For example, typing “” on the platform, the tool displays a graph like in this figure:
The vertical axis indicates the volume of searches (0, 25, 50, 75 and 100), while the horizontal axis represents time. Google Trends stores data from the year 2004.
Thus, the rise and fall of the blue line indicates the increase or decrease in public interest in the topic “digital products” over the last 12 months on all Google platforms.
Why use Google Trends in your marketing strategy?
Google Trends, in addition to being a powerful tool for observing market trends, is very useful for producing insights and helping companies with their marketing actions and strategies.
Think about it. The goal of any entrepreneur is to offer exactly the solutions that the wants and is looking for is not it?
Therefore, having access to a database with the main trends and interests of Internet users represents an important step for success.
We have selected the main reasons that make Google Trends an essential tool for your business. Look!
1. Help produce insights
By doing searches using Google Trends, you can discover various insights to use for the benefit of your business.
Because when typing terms and keywords, the tool provides various data and complementary information that are related to them.
Thus, you can evaluate them and get excellent ideas to take advantage of them in your actions and strategies.
2. Allows you to observe market trends
One of the secrets to stand out in a it is to pay attention to the trends of the moment and with Google Trends it is possible to do so.
Thanks to this tool, you can do several searches and discover opportunities to take advantage of them in favor of your business.
Basically, this function helps you understand your consumers, the type of product or service they are looking for and what is in vogue or that is no longer interesting.
3. Helps produce more assertive content
As we explained at the beginning of the article, Google Trends shows the terms that people search for the most and the topics that are trending at the moment.
This information serves as the basis for excellent content ideas for your website, social networks or YouTube channel.
When you perceive that a certain topic arouses the interest of the public, take the opportunity to produce a material on the subject. In this way, you guarantee that your content is really attractive to your target audience.
Even your content is more assertive, after all, you will not be producing something that you “think” will be interesting and that your consumers may like, but something based on data and numbers presented by Google.
4. Allows you to compare terms
Another interesting feature of Google Trends is that the tool allows you to make comparisons between different terms and keywords.
In this way, when comparing similar terms, you can discover which of them is more popular among your audience, that is, those that consumers tend to use more when doing searches.
For example, “content marketing” or “content marketing”? “Influencer” or “digital influencer”?
And that is especially useful, for example, when you have to structure a campaign of and define the keyword for a blog post.
In those cases, you can compare two or more terms that are quite similar and define which one has more potential and can provide better results.
5. Identify the seasonality of the market
Throughout the year, there are some specific periods when consumers are doing more or less searches for certain products or services.
For example, Black Friday is a time of . The peak of these searches occurs in October and, mainly, in November. Afterwards, searches drop considerably.
In any case, it is worth using Google Trends and identify the seasonality of your area of action in order to take advantage of good opportunities.
6. Provide data to project future scenarios
By using Google Trends, you can analyze data from current and previous years to understand trends, interests, etc.
Based on these data, you can project your future actions and strategies in a more appropriate and targeted way.
Basically, you can use the information available in the tool to think ahead, set goals, not miss out on opportunities, and make your business stand out from your competitors.
7. Helps increase sales
Imagine you have a clothing store. By using Google Trends and looking at the trends in your market, you can better organize and prepare your stock so that you achieve more and more sales.
8. It’s free
Finally, one of the main advantages of Google Trends is that it is a free tool. So, unlike other solutions on the market, you don’t need to pay anything to use it.
Just log in and take advantage of all the functions that the tool offers.
How to use Google Trends? Step by Step
Now that you understand what Google Trends is and realize how important it can be for your business, it’s time to learn how to use it.
For that, we have prepared a complete step by step, with images, so that you can start exploring the main functions of the tool. Look:
1. Log in and go to “Sign in”. If you already have a Google account, enter your email and password. If you don’t have it, click “Create account”.
2. As soon as you log in to Google Trends, the tool will open an overview of the searches made in the current year.
On this page, scrolling down a bit, you can find a summary with the main searches performed recently.
Later, it is possible to see a summary with the most frequent searches of the moment, in addition to the main searches carried out in recent years.
3. To start searching Google Trends, type a keyword or phrase in the search bar, or explore some that the tool suggests.
4. The results return the main search data on the term you investigated and you can filter them by location, time, category and type of search (web, image, news, Google Shopping or ).
Beneath this header is a graph that expresses audience interest over time, as well as a map that shows the regions that researched the most on the term you searched for.
Scrolling down the page a bit, you also find a list of topics and queries related to those words, as well as “Increasing” and “Top” filters.
5. If you want to analyze two similar words, you can use the “+ Compare” field.
In this example, we have compared the terms “digital products” and “infoproducts”, which are synonyms, and we have seen that the first has more searches than the second. Therefore, it must be the focus of our digital marketing actions and strategies.
With this type of resource, you can discover, for example, why your business is not attracting as many leads as you had planned. Perhaps the phrases and keywords you used are not the most appropriate.
6. If you have a channel on YouTube, an excellent way to use Google Trends is to analyze the search volume of a certain keyword on the platform.
To do so, just select “YouTube Search”.
7. A very interesting feature of Google Trends is the ability to receive email updates on notable events related to a keyword or a summary of the top searches in a region.
To receive them, go to the menu on the left and select “Subscriptions”. Then click on the “+” button in the lower right corner.
On the new screen, type in the term you’d like to receive updates on, the search region, and the frequency (once a week or once a month).
If you want, you can also set up an alert with the top searches and trends for a region. Just click on the “Trending in Search” tab, define the settings and click on the “Subscribe” button.
Another way to receive news about a topic is to go directly to the button…
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